A data profile of the people who buy, follow and care about Live events in Portugal — modelled from more than twelve digital signal sources. Live events has an estimated audience of 6,127,951 people in Portugal.
The average Live events fan in Portugal is 43.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Sport Club Corinthians Paulista, SporTV, COS, with strongest over-indexing on Sport Club Corinthians Paulista (1.62× the country average).
Demographically, the Live events audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Mindfulness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Live events fan in Portugal is more female, around 43.4 years old, with strong Mindfulness tendencies and a notable affinity for Sport Club Corinthians Paulista.
The key figures that characterise the Live events profile in Portugal.
55.9% are female, 44.1% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 43.4 |
| Estimated audience size | 6,127,951 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Live events audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.9% |
| China | 5.5% |
Where the Live events audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Viseu District | ~300K | 1.55× | |
| 02 | Guarda District | ~90K | 1.12× | |
| 03 | Vila Real District | ~100K | 1.07× | |
| 04 | Évora District | ~100K | 1.06× | |
| 05 | Castelo Branco District | ~100K | 1.05× | |
| 06 | Viana do Castelo District | ~200K | 1.01× | |
| 07 | Madeira | ~200K | 0.99× | |
| 08 | Coimbra District | ~300K | 0.97× | |
| 09 | Leiria District | ~300K | 0.95× | |
| 10 | Aveiro District | ~400K | 0.94× | |
| 11 | Setúbal District | ~600K | 0.93× | |
| 12 | Braga District | ~600K | 0.93× | |
| 13 | Faro District | ~400K | 0.93× | |
| 14 | Porto District | ~1M | 0.84× | |
| 15 | Santarém District | ~200K | 0.84× | |
| 16 | Lisbon District | ~1.5M | 0.80× |
The strongest cross-interests of the Live events audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Opel Adam | Cars & Mobility | 3.19× | ||
| 02 | Magazine Luiza | Shopping | 2.02× | ||
| 03 | Maluma (singer) | Music & Radio | 1.96× | ||
| 04 | Red Velvet (band) | Music & Radio | 1.92× | ||
| 05 | Target Corporation | Shopping | 1.89× | ||
| 06 | Casas Bahia | Shopping | 1.86× | ||
| 07 | COS | Shopping | 1.71× | ||
| 08 | Luan Santana | Music & Radio | 1.71× | ||
| 09 | colleen hoover | Literature | 1.70× | ||
| 10 | AutoScout24 | Cars & Mobility | 1.68× | ||
| 11 | SporTV | Sports | 1.63× | ||
| 12 | Sport Club Corinthians Paulista | Sports | 1.62× | ||
| 13 | Lana Del Rey | Music & Radio | 1.61× | ||
| 14 | Bangkok | Travel & Leisure | 1.59× | ||
| 15 | FentyBeauty | Beauty & Wellness | 1.58× | ||
| 16 | Cruzeiro Esporte Clube | Sports | 1.57× | ||
| 17 | Kendall Jenner | Fashion & Accessoires | 1.57× | ||
| 18 | Pop art | Arts & Culture | 1.55× | ||
| 19 | Ariana Grande | Music & Radio | 1.54× | ||
| 20 | Andrew Garfield | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.05× | |
| Extroversion | THRILL | 1.05× | |
| Community Orientation | OPEN | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.92× | |
| Tradition | CONSERVATISM | 0.97× | |
| Spirituality | BALANCE | 0.98× |
Live events has an estimated audience of 6,127,951 people in Portugal, concentrated in Lisbon District and Porto District.
55.9% of Live events fans are female, 44.1% are male, with an average age of 43.4 years.
Live events fans show strongest brand affinity for Sport Club Corinthians Paulista (1.62×), SporTV (1.63×), and COS (1.71×) over the country average.
Live events fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~1M), and Setúbal District (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Live events itself, the audience over-indexes on SporTV (1.63×), COS (1.71×), Casas Bahia (1.86×), and AutoScout24 (1.68×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Live events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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