A data profile of the people who buy, follow and care about Live events in Sweden — modelled from more than twelve digital signal sources. Live events has an estimated audience of 5,225,814 people in Sweden.
Live events has an estimated audience of 5,225,814 people in Sweden. 57.6% are female, 42.4% are male, average age 44.3. Top brand affinities: Sveriges Television, Hemnet, Gina Tricot, KappAhl, Jotex.
Top brand affinities include Sveriges Television, Hemnet, Gina Tricot, with strongest over-indexing on Sveriges Television (1.56× the country average).
Demographically, the Live events audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Extroversion, Tradition.
The typical Live events fan in Sweden is more female, around 44.3 years old, with strong Extroversion tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Live events profile in Sweden.
57.6% are female, 42.4% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 44.3 |
| Estimated audience size | 5,225,814 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Live events audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.9% |
| China | 5.5% |
The strongest cross-interests of the Live events audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 2.88× | ||
| 02 | Bonprix | Shopping | 2.10× | ||
| 03 | Nail art | Beauty & Wellness | 2.06× | ||
| 04 | Ravelry | Internet & Social Media | 1.92× | ||
| 05 | Eyelash | Beauty & Wellness | 1.87× | ||
| 06 | Helsinki | Travel & Leisure | 1.84× | ||
| 07 | Baby food | Kids & Family | 1.84× | ||
| 08 | KappAhl | Fashion & Accessoires | 1.80× | ||
| 09 | Weaving | Fashion & Accessoires | 1.80× | ||
| 10 | Ticketmaster | Travel & Leisure | 1.80× | ||
| 11 | Winery | Food & Beverages | 1.69× | ||
| 12 | Leggings | Fashion & Accessoires | 1.69× | ||
| 13 | Crochet | Home & Garden | 1.66× | ||
| 14 | True crime | Movies & TV | 1.66× | ||
| 15 | Salad | Food & Beverages | 1.62× | ||
| 16 | Sveriges Television | Technology & Electronics | 1.56× | ||
| 17 | Hemnet | Home & Garden | 1.56× | ||
| 18 | Gina Tricot | Fashion & Accessoires | 1.56× | ||
| 19 | Poster | Arts & Culture | 1.56× | ||
| 20 | High school | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.08× | |
| Tradition | CONSERVATISM | 1.07× | |
| Spirituality | BALANCE | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.84× | |
| Sustainability | BALANCE | 0.92× | |
| Risk Appetite | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Live events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.