A data profile of the people who buy, follow and care about KappAhl in Sweden — modelled from more than twelve digital signal sources. KappAhl has an estimated audience of 2,651,529 people in Sweden.
KappAhl has an estimated audience of 2,651,529 people in Sweden. 83.5% are female, 16.5% are male, average age 43.9. Top brand affinities: Eurojackpot, Sveriges Television, Reima, Biltema, Ice Hockey World Championships.
Top brand affinities include Eurojackpot, Sveriges Television, Reima, with strongest over-indexing on Eurojackpot (14.57× the country average).
Demographically, the KappAhl audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
The typical KappAhl fan in Sweden is more female, around 43.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Eurojackpot.
The key figures that characterise the KappAhl profile in Sweden.
83.5% are female, 16.5% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 83.5% |
| Male | 16.5% |
| Average age | 43.9 |
| Estimated audience size | 2,651,529 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide KappAhl audience comes from Sweden.
| Country | Share |
|---|---|
| Sweden | 51.7% |
| Norway | 19.8% |
| Poland | 11.6% |
The strongest cross-interests of the KappAhl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reima | Kids & Family | 25.43× | ||
| 02 | Eurojackpot | Games | 14.57× | ||
| 03 | Ellos | Shopping | 3.25× | ||
| 04 | Sveriges Television | Technology & Electronics | 2.55× | ||
| 05 | Gina Tricot | Fashion & Accessoires | 2.52× | ||
| 06 | Lindex | Fashion & Accessoires | 2.49× | ||
| 07 | SVT Play | Movies & TV | 2.46× | ||
| 08 | Biltema | Business & Career | 2.18× | ||
| 09 | Culture | Literature | 2.03× | ||
| 10 | Ice Hockey World Championships | Sports | 1.93× | ||
| 11 | Elgiganten | Shopping | 1.91× | ||
| 12 | IKEA | Home & Garden | 1.90× | ||
| 13 | Pets | Pets & Animals | 1.79× | ||
| 14 | Reading | Literature | 1.75× | ||
| 15 | Sports | Sports | 1.74× | ||
| 16 | Arts and music | Arts & Culture | 1.74× | ||
| 17 | Entertainment | Movies & TV | 1.73× | ||
| 18 | Ludvig Åberg | Sports | 1.62× | ||
| 19 | Hemnet | Home & Garden | 1.62× | ||
| 20 | Blocket | Shopping | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.18× | |
| Patriotism | CONSERVATISM | 2.01× | |
| Travelling | THRILL | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.31× | |
| Urban Lifestyle | OPEN | 1.42× | |
| Social Media Usage | JOY | 1.52× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for KappAhl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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