A data profile of the people who buy, follow and care about Blocket in Sweden — modelled from more than twelve digital signal sources. Blocket has an estimated audience of 6,750,549 people in Sweden.
Blocket has an estimated audience of 6,750,549 people in Sweden. 43.5% are female, 56.5% are male, average age 43.2. Top brand affinities: Victoria Beckham, Our Legacy, Ethical consumerism, Tram, Western Union.
Top brand affinities include Victoria Beckham, Our Legacy, Ethical consumerism, with strongest over-indexing on Victoria Beckham (22.89× the country average).
Demographically, the Blocket audience skews more male with an average age of 43.2, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
The typical Blocket fan in Sweden is more male, around 43.2 years old, with strong DIY Mentality tendencies and a notable affinity for Victoria Beckham.
The key figures that characterise the Blocket profile in Sweden.
43.5% are female, 56.5% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 43.2 |
| Estimated audience size | 6,750,549 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Blocket audience comes from Sweden.
| Country | Share |
|---|---|
| Sweden | 61.6% |
| United States | 7.9% |
| Poland | 3.0% |
The strongest cross-interests of the Blocket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Our Legacy | Fashion & Accessoires | 38.58× | ||
| 02 | Victoria Beckham | Fashion & Accessoires | 22.89× | ||
| 03 | Poshmark | Shopping | 16.55× | ||
| 04 | Ethical consumerism | Shopping | 10.06× | ||
| 05 | Vivobarefoot | Fashion & Accessoires | 10.05× | ||
| 06 | MoneyGram | Business & Career | 8.18× | ||
| 07 | PacSun | Fashion & Accessoires | 8.15× | ||
| 08 | Tram | Cars & Mobility | 7.72× | ||
| 09 | Chess.com | Sports | 6.07× | ||
| 10 | FentyBeauty | Beauty & Wellness | 5.78× | ||
| 11 | Turmeric | Food & Beverages | 5.53× | ||
| 12 | Western Union | Business & Career | 4.73× | ||
| 13 | Bonprix | Shopping | 2.80× | ||
| 14 | Jotex | Shopping | 2.72× | ||
| 15 | YouTube Music | Internet & Social Media | 2.34× | ||
| 16 | Ticketmaster | Travel & Leisure | 2.27× | ||
| 17 | Real property | Home & Garden | 2.05× | ||
| 18 | Home Appliances | Home & Garden | 1.77× | ||
| 19 | KappAhl | Fashion & Accessoires | 1.59× | ||
| 20 | Lunch | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.18× | |
| Convenience Orientation | PREMIUM | 1.15× | |
| Healthy Lifestyle | BALANCE | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.53× | |
| Extroversion | THRILL | 0.58× | |
| Pet Ownership | JOY | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Blocket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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