A data profile of the people who buy, follow and care about Home Appliances in Sweden — modelled from more than twelve digital signal sources. Home Appliances has an estimated audience of 1,787,181 people in Sweden.
Home Appliances has an estimated audience of 1,787,181 people in Sweden. 53.0% are female, 47.0% are male, average age 47.8. Top brand affinities: Clas Ohlson, Blocket, IKEA, Biltema, Vacuum cleaner.
Top brand affinities include Clas Ohlson, Blocket, IKEA, with strongest over-indexing on Clas Ohlson (2.06× the country average).
Demographically, the Home Appliances audience skews balanced with an average age of 47.8, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Home Appliances fan in Sweden is balanced, around 47.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Clas Ohlson.
The key figures that characterise the Home Appliances profile in Sweden.
53.0% are female, 47.0% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 47.8 |
| Estimated audience size | 1,787,181 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 41% |
of the worldwide Home Appliances audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 4.9% |
| Italy | 4.6% |
The strongest cross-interests of the Home Appliances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electrolux | Home & Garden | 3.36× | ||
| 02 | Vacuum cleaner | Home & Garden | 3.15× | ||
| 03 | Visma | Technology & Electronics | 2.98× | ||
| 04 | Clas Ohlson | Shopping | 2.06× | ||
| 05 | Intersport | Shopping | 1.97× | ||
| 06 | Specsavers | Shopping | 1.97× | ||
| 07 | Vattenfall | Home & Garden | 1.89× | ||
| 08 | Lawn mower | Home & Garden | 1.82× | ||
| 09 | Greenhouse | Home & Garden | 1.78× | ||
| 10 | Blocket | Shopping | 1.77× | ||
| 11 | KappAhl | Fashion & Accessoires | 1.77× | ||
| 12 | JYSK | Home & Garden | 1.73× | ||
| 13 | Summer house | Travel & Leisure | 1.71× | ||
| 14 | Viking Line | Cars & Mobility | 1.71× | ||
| 15 | IKEA | Home & Garden | 1.62× | ||
| 16 | Holiday cottage | Travel & Leisure | 1.58× | ||
| 17 | Lawn | Home & Garden | 1.57× | ||
| 18 | Terraced house | Home & Garden | 1.57× | ||
| 19 | Garden furniture | Home & Garden | 1.54× | ||
| 20 | Biltema | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.51× | |
| Social Media Usage | JOY | 1.28× | |
| Early Adopter Mentality | POWER | 0.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.39× | |
| Travelling | THRILL | 0.43× | |
| Healthy Lifestyle | BALANCE | 0.46× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Home Appliances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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