A data profile of the people who buy, follow and care about Specsavers in Sweden — modelled from more than twelve digital signal sources. Specsavers has an estimated audience of 1,123,099 people in Sweden.
Specsavers has an estimated audience of 1,123,099 people in Sweden. 70.1% are female, 29.9% are male, average age 48.4. Top brand affinities: Lidl, IKEA, Contact lens, Gina Tricot, Hardware store.
Top brand affinities include Lidl, IKEA, Contact lens, with strongest over-indexing on Lidl (2.18× the country average).
Demographically, the Specsavers audience skews more female with an average age of 48.4, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity.
The typical Specsavers fan in Sweden is more female, around 48.4 years old, with strong DIY Mentality tendencies and a notable affinity for Lidl.
The key figures that characterise the Specsavers profile in Sweden.
70.1% are female, 29.9% are male, average age 48.4.
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 48.4 |
| Estimated audience size | 1,123,099 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 9% | |
| 30-39 | 14% | |
| 40-49 | 28% | |
| 50+ | 43% |
of the worldwide Specsavers audience comes from Sweden.
| Country | Share |
|---|---|
| United Kingdom | 43.3% |
| Australia | 18.4% |
| Sweden | 8.0% |
The strongest cross-interests of the Specsavers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Contact lens | Health | 8.32× | ||
| 02 | Mineral water | Food & Beverages | 5.04× | ||
| 03 | Jotex | Shopping | 3.10× | ||
| 04 | Hardware store | Home & Garden | 2.98× | ||
| 05 | Peugeot | Cars & Mobility | 2.89× | ||
| 06 | Ticketmaster | Travel & Leisure | 2.45× | ||
| 07 | Lidl | Shopping | 2.18× | ||
| 08 | Real property | Home & Garden | 2.06× | ||
| 09 | Home Appliances | Home & Garden | 1.97× | ||
| 10 | Momondo | Travel & Leisure | 1.93× | ||
| 11 | Discount stores | Shopping | 1.77× | ||
| 12 | Shopping malls | Shopping | 1.76× | ||
| 13 | Lunch | Food & Beverages | 1.68× | ||
| 14 | IKEA | Home & Garden | 1.63× | ||
| 15 | Garden furniture | Home & Garden | 1.61× | ||
| 16 | H&M | Shopping | 1.57× | ||
| 17 | Alpine skiing | Sports | 1.56× | ||
| 18 | Organic food | Food & Beverages | 1.54× | ||
| 19 | Flower | Home & Garden | 1.51× | ||
| 20 | Gina Tricot | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.67× | |
| Price Sensitivity | PREMIUM | 1.43× | |
| Convenience Orientation | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.90× | |
| Spirituality | BALANCE | 0.92× | |
| Social Media Usage | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Specsavers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.