A data profile of the people who buy, follow and care about Specsavers in Norway — modelled from more than twelve digital signal sources. Specsavers has an estimated audience of 561,110 people in Norway.
Specsavers has an estimated audience of 561,110 people in Norway. 64.5% are female, 35.5% are male, average age 48.7. Top brand affinities: IKEA, Furniture, Home Appliances, Husqvarna, Shopping malls.
Top brand affinities include IKEA, Furniture, Home Appliances, with strongest over-indexing on IKEA (2.04× the country average).
Demographically, the Specsavers audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Specsavers fan in Norway is more female, around 48.7 years old, with strong Convenience Orientation tendencies and a notable affinity for IKEA.
The key figures that characterise the Specsavers profile in Norway.
64.5% are female, 35.5% are male, average age 48.7.
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 48.7 |
| Estimated audience size | 561,110 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 7% | |
| 30-39 | 14% | |
| 40-49 | 32% | |
| 50+ | 42% |
of the worldwide Specsavers audience comes from Norway.
| Country | Share |
|---|---|
| United Kingdom | 43.3% |
| Australia | 18.4% |
| Sweden | 8.0% |
The strongest cross-interests of the Specsavers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Husqvarna | Home & Garden | 4.50× | ||
| 02 | Contact lens | Health | 3.98× | ||
| 03 | Renault | Cars & Mobility | 2.49× | ||
| 04 | Mobile payment | Business & Career | 2.48× | ||
| 05 | Helly Hansen | Fashion & Accessoires | 2.20× | ||
| 06 | IKEA | Home & Garden | 2.04× | ||
| 07 | Cancer awareness | Health | 1.96× | ||
| 08 | Home Appliances | Home & Garden | 1.94× | ||
| 09 | Pharmacy | Business & Career | 1.88× | ||
| 10 | Hardware store | Home & Garden | 1.84× | ||
| 11 | Mortgage loans | Business & Career | 1.79× | ||
| 12 | Organic food | Food & Beverages | 1.74× | ||
| 13 | Shopping malls | Shopping | 1.71× | ||
| 14 | Garden furniture | Home & Garden | 1.71× | ||
| 15 | Discount stores | Shopping | 1.68× | ||
| 16 | Volkswagen | Cars & Mobility | 1.63× | ||
| 17 | Insurance | Business & Career | 1.58× | ||
| 18 | Credit cards | Business & Career | 1.55× | ||
| 19 | Furniture | Home & Garden | 1.52× | ||
| 20 | Barbecue | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.96× | |
| Quality Awareness | PREMIUM | 1.74× | |
| Price Sensitivity | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.57× | |
| Luxury Orientation | PREMIUM | 0.59× | |
| Extroversion | THRILL | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Specsavers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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