A data profile of the people who buy, follow and care about Home Appliances in Norway — modelled from more than twelve digital signal sources. Home Appliances has an estimated audience of 1,056,403 people in Norway.
Home Appliances has an estimated audience of 1,056,403 people in Norway. 52.9% are female, 47.1% are male, average age 48.5. Top brand affinities: Biltema, IKEA, JYSK, Vacuum cleaner, Kitchen.
Top brand affinities include Biltema, IKEA, JYSK, with strongest over-indexing on Biltema (1.6× the country average).
Demographically, the Home Appliances audience skews balanced with an average age of 48.5, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Home Appliances fan in Norway is balanced, around 48.5 years old, with strong Social Media Usage tendencies and a notable affinity for Biltema.
The key figures that characterise the Home Appliances profile in Norway.
52.9% are female, 47.1% are male, average age 48.5.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 48.5 |
| Estimated audience size | 1,056,403 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 43% |
of the worldwide Home Appliances audience comes from Norway.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 4.9% |
| Italy | 4.6% |
The strongest cross-interests of the Home Appliances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electrolux | Home & Garden | 3.45× | ||
| 02 | Vacuum cleaner | Home & Garden | 3.06× | ||
| 03 | Stove | Home & Garden | 2.76× | ||
| 04 | Backyard | Home & Garden | 2.44× | ||
| 05 | HVAC | Home & Garden | 2.41× | ||
| 06 | Oven | Home & Garden | 2.04× | ||
| 07 | Thon Hotels | Travel & Leisure | 2.02× | ||
| 08 | Specsavers | Shopping | 1.94× | ||
| 09 | Home repair | Home & Garden | 1.90× | ||
| 10 | JYSK | Home & Garden | 1.72× | ||
| 11 | Bohus (retailer) | Shopping | 1.66× | ||
| 12 | Volkswagen | Cars & Mobility | 1.62× | ||
| 13 | Biltema | Business & Career | 1.60× | ||
| 14 | Garden furniture | Home & Garden | 1.60× | ||
| 15 | Felleskjøpet | Home & Garden | 1.56× | ||
| 16 | IKEA | Home & Garden | 1.52× | ||
| 17 | Cottage | Travel & Leisure | 1.52× | ||
| 18 | Kitchen | Home & Garden | 1.51× | ||
| 19 | Gjensidige | Business & Career | 1.51× | ||
| 20 | Color Line (ferry operator) | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.02× | |
| Travelling | THRILL | 0.91× | |
| Patriotism | CONSERVATISM | 0.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Travelling | THRILL | 0.91× | |
| Social Media Usage | JOY | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Home Appliances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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