A data profile of the people who buy, follow and care about Home Appliances in Netherlands — modelled from more than twelve digital signal sources. Home Appliances has an estimated audience of 2,327,532 people in Netherlands.
The average Home Appliances fan in Netherlands is 47.5 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Google Maps, Hornbach, Washing, with strongest over-indexing on Google Maps (2.66× the country average).
Demographically, the Home Appliances audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Home Appliances fan in Netherlands is more female, around 47.5 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.
The key figures that characterise the Home Appliances profile in Netherlands.
57.1% are female, 42.9% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 47.5 |
| Estimated audience size | 2,327,532 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 40% |
of the worldwide Home Appliances audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 4.9% |
| Italy | 4.6% |
Where the Home Appliances audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~1M | 2.09× | |
| 02 | North Holland | ~700K | 1.71× | |
| 03 | Friesland | ~90K | 1.01× | |
| 04 | Flevoland | ~70K | 1.00× | |
| 05 | Zeeland | ~50K | 1.00× | |
| 06 | Drenthe | ~70K | 0.99× | |
| 07 | Limburg | ~100K | 0.96× | |
| 08 | Groningen | ~80K | 0.96× | |
| 09 | Overijssel | ~200K | 0.94× | |
| 10 | Utrecht | ~200K | 0.91× | |
| 11 | Gelderland | ~300K | 0.90× | |
| 12 | North Brabant | ~300K | 0.89× |
The strongest cross-interests of the Home Appliances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Washing | Beauty & Wellness | 7.84× | ||
| 02 | Clothes dryer | Home & Garden | 6.47× | ||
| 03 | Washing machine | Home & Garden | 5.50× | ||
| 04 | Laundry | Home & Garden | 4.90× | ||
| 05 | Garden furniture | Home & Garden | 4.62× | ||
| 06 | Blokker | Technology & Electronics | 4.07× | ||
| 07 | Refrigerator | Home & Garden | 3.98× | ||
| 08 | Scapino | Fashion & Accessoires | 3.72× | ||
| 09 | Google Maps | Internet & Social Media | 2.66× | ||
| 10 | Hornbach | Shopping | 2.66× | ||
| 11 | Kwantum | Home & Garden | 2.37× | ||
| 12 | Aldi | Shopping | 1.92× | ||
| 13 | IKEA | Home & Garden | 1.90× | ||
| 14 | The Hague | Travel & Leisure | 1.80× | ||
| 15 | Lidl | Shopping | 1.68× | ||
| 16 | Kruidvat | Shopping | 1.66× | ||
| 17 | Restaurants | Food & Beverages | 1.63× | ||
| 18 | Design | Home & Garden | 1.57× | ||
| 19 | Business | Business & Career | 1.57× | ||
| 20 | Jumbo (supermarket) | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.72× | |
| Urban Lifestyle | OPEN | 1.89× | |
| Design Affinity | PREMIUM | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.16× | |
| Social Media Usage | JOY | 1.20× | |
| Indulgence | JOY | 1.27× |
Home Appliances has an estimated audience of 2,327,532 people in Netherlands, concentrated in Zuid-Holland and North Holland.
57.1% of Home Appliances fans are female, 42.9% are male, with an average age of 47.5 years.
Home Appliances fans show strongest brand affinity for Google Maps (2.66×), Hornbach (2.66×), and Washing (7.84×) over the country average.
Home Appliances fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Holland (reach ~700K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Home Appliances itself, the audience over-indexes on Hornbach (2.66×), Washing (7.84×), Kwantum (2.37×), and Scapino (3.72×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Home Appliances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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