A data profile of the people who buy, follow and care about Kwantum in Netherlands — modelled from more than twelve digital signal sources. Kwantum has an estimated audience of 6,824,614 people in Netherlands.
The average Kwantum fan in Netherlands is 45.4 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Jumbo (supermarket), Hornbach, Aldi, with strongest over-indexing on Jumbo (supermarket) (1.74× the country average).
Demographically, the Kwantum audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Family Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Kwantum fan in Netherlands is more female, around 45.4 years old, with strong Family Orientation tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Kwantum profile in Netherlands.
63.0% are female, 37.0% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 45.4 |
| Estimated audience size | 6,824,614 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Kwantum audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 80.4% |
| Belgium | 10.8% |
| Germany | 7.7% |
Where the Kwantum audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friesland | ~300K | 1.17× | |
| 02 | Gelderland | ~900K | 1.10× | |
| 03 | Drenthe | ~200K | 1.10× | |
| 04 | Flevoland | ~200K | 1.10× | |
| 05 | Overijssel | ~500K | 1.09× | |
| 06 | Groningen | ~200K | 0.98× | |
| 07 | North Brabant | ~1M | 0.97× | |
| 08 | Zuid-Holland | ~1.5M | 0.94× | |
| 09 | Limburg | ~400K | 0.94× | |
| 10 | Zeeland | ~100K | 0.85× | |
| 11 | North Holland | ~1M | 0.80× | |
| 12 | Utrecht | ~400K | 0.76× |
The strongest cross-interests of the Kwantum audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bed sheet | Home & Garden | 3.87× | ||
| 02 | Bedroom furniture | Home & Garden | 2.44× | ||
| 03 | Garden furniture | Home & Garden | 2.40× | ||
| 04 | Home Appliances | Home & Garden | 2.37× | ||
| 05 | Modern architecture | Arts & Culture | 2.33× | ||
| 06 | Hardware store | Home & Garden | 2.01× | ||
| 07 | Hornbach | Shopping | 1.98× | ||
| 08 | Aldi | Shopping | 1.83× | ||
| 09 | Jumbo (supermarket) | Shopping | 1.74× | ||
| 10 | Internet & Social Media | 1.73× | |||
| 11 | TUI | Travel & Leisure | 1.69× | ||
| 12 | Lidl | Shopping | 1.68× | ||
| 13 | Apartment | Business & Career | 1.68× | ||
| 14 | IKEA | Home & Garden | 1.61× | ||
| 15 | Hair products | Beauty & Wellness | 1.61× | ||
| 16 | Etos | Health | 1.60× | ||
| 17 | Shopping malls | Shopping | 1.57× | ||
| 18 | Rabobank | Business & Career | 1.56× | ||
| 19 | Flower | Home & Garden | 1.54× | ||
| 20 | Renovation | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.54× | |
| DIY Mentality | THRILL | 1.46× | |
| Design Affinity | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.00× | |
| Social Media Usage | JOY | 1.01× | |
| Individualism | JOY | 1.02× |
Kwantum's target market in Netherlands covers an estimated 6,824,614 people, concentrated in Zuid-Holland and North Brabant.
63.0% of the Kwantum audience are female, 37.0% are male, with an average age of 45.4 years.
Kwantum fans show strongest brand affinity for Jumbo (supermarket) (1.74×), Hornbach (1.98×), and Aldi (1.83×) over the country average.
Kwantum fans in Netherlands are most concentrated in Zuid-Holland (reach ~1.5M), North Brabant (reach ~1M), and North Holland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Kwantum itself, the audience over-indexes on Hornbach (1.98×), Aldi (1.83×), IKEA (1.61×), and Lidl (1.68×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Kwantum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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