Kwantum Audience in Germany
Kwantum has an estimated audience of 636,165 people in Germany. 61.5% are female, 38.5% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities: Garden furniture, Tagesschau, Handball-Bundesliga, Ariana Grande, RTL Television.
The average Kwantum fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities include Garden furniture, Tagesschau, Handball-Bundesliga, with strongest over-indexing on Garden furniture (26.46× the country average). Demographically, the Kwantum audience skews more female with an average age of 41.5, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Furniture
Demographics of Kwantum fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 41.5 |
| Estimated audience size | 636,165 |
Audience persona
The typical Kwantum fan in Germany is more female, around 41.5 years old, with strong DIY Mentality tendencies and a notable affinity for Garden furniture.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 477,124 | 3.98× |
| Niedersachsen | 129,577 | 2.1× |
| Baden-Württemberg | 54,374 | 0.63× |
| Bayern | 52,828 | 0.52× |
| Hessen | 47,118 | 0.97× |
| Rheinland-Pfalz | 34,330 | 1.08× |
| Berlin | 22,321 | 0.78× |
| Hamburg | 20,079 | 1.4× |
| Schleswig-Holstein | 16,748 | 0.73× |
| Sachsen | 10,508 | 0.34× |
| Bremen | 8,328 | 1.53× |
| Brandenburg | 7,100 | 0.36× |
| Thüringen | 5,264 | 0.32× |
| Sachsen-Anhalt | 4,831 | 0.29× |
| Mecklenburg-Vorpommern | 4,803 | 0.4× |
| Saarland | 4,607 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Garden furniture | 26.46× | Home & Garden |
| Tagesschau | 2.25× | Movies & TV |
| Handball-Bundesliga | 7.9× | Sports |
| Ariana Grande | 5.16× | Music & Radio |
| RTL Television | 3× | Movies & TV |
| IKEA | 1.94× | Home & Garden |
| Obi (store) | 1.66× | Shopping |
| Transfermarkt | 2.09× | Sports |
| Hygiene | 2.43× | Beauty & Wellness |
| Satire | 3.21× | Literature |
| North Rhine-Westphalia | 1.69× | Travel & Leisure |
| German television comedy | 3.57× | Movies & TV |
| Bedroom furniture | 2.87× | Home & Garden |
| Real property | 2.72× | Home & Garden |
| Storm of Love | 2.24× | Movies & TV |
| Gardening | 1.54× | Home & Garden |
| Ornamental plant | 1.97× | Home & Garden |
| Hairstyle | 1.66× | Beauty & Wellness |
| Stuttgart | 1.72× | Travel & Leisure |
| Baby food | 1.83× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.47 |
| Design Affinity | PREMIUM | 1.37 |
| Indulgence | JOY | 1.21 |
| Sports Activity | POWER | 1.09 |
| Quality Awareness | PREMIUM | 1.08 |
| Sustainability | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 80.2% |
| Belgium | 10.8% |
| Germany | 7.8% |
See Kwantum audiences in other countries
More Furniture audiences in Germany
- IKEA (19,312,673)
- JYSK (8,032,732)
- Roller (3,611,654)
- XXXLutz (3,112,802)
- Möbel Höffner (3,052,125)
Frequently asked questions
How many fans does Kwantum have in Germany?
Kwantum has an estimated audience of 636,165 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Kwantum fans?
61.5% of Kwantum fans are female, 38.5% are male, with an average age of 41.5 years.
Which brands do Kwantum fans like most?
Kwantum fans show strongest brand affinity for Garden furniture (26.46×), Tagesschau (2.25×), and Handball-Bundesliga (7.9×) over the country average.
Where do Kwantum fans live in Germany?
Kwantum fans in Germany are most concentrated in Nordrhein-Westfalen (reach 477,124), Niedersachsen (reach 129,577), and Baden-Württemberg (reach 54,374). These three regions account for the largest share of the active audience.
What other brands do Kwantum fans also like?
Beyond Kwantum itself, the audience over-indexes on Tagesschau (2.25×), Handball-Bundesliga (7.9×), Ariana Grande (5.16×), and RTL Television (3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kwantum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.