A data profile of the people who buy, follow and care about Flower in Netherlands — modelled from more than twelve digital signal sources. Flower has an estimated audience of 3,124,185 people in Netherlands.
The average Flower fan in Netherlands is 43.8 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include IKEA, Kruidvat, HEMA, with strongest over-indexing on IKEA (1.69× the country average).
Demographically, the Flower audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Flower fan in Netherlands is more female, around 43.8 years old, with strong Individualism tendencies and a notable affinity for IKEA.
The key figures that characterise the Flower profile in Netherlands.
68.6% are female, 31.4% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 43.8 |
| Estimated audience size | 3,124,185 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Flower audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 6.2% |
| Japan | 6.1% |
Where the Flower audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1.5M | 2.24× | |
| 02 | Zuid-Holland | ~1M | 1.60× | |
| 03 | Flevoland | ~100K | 1.18× | |
| 04 | North Brabant | ~500K | 1.09× | |
| 05 | Limburg | ~200K | 0.97× | |
| 06 | Utrecht | ~200K | 0.82× | |
| 07 | Groningen | ~90K | 0.80× | |
| 08 | Gelderland | ~300K | 0.79× | |
| 09 | Overijssel | ~200K | 0.79× | |
| 10 | Zeeland | ~50K | 0.69× | |
| 11 | Friesland | ~80K | 0.67× | |
| 12 | Drenthe | ~60K | 0.65× |
The strongest cross-interests of the Flower audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plant | Home & Garden | 1.98× | ||
| 02 | H&M | Shopping | 1.87× | ||
| 03 | Women's clothing | Fashion & Accessoires | 1.79× | ||
| 04 | HEMA | Shopping | 1.73× | ||
| 05 | Kruidvat | Shopping | 1.70× | ||
| 06 | Etos | Health | 1.70× | ||
| 07 | IKEA | Home & Garden | 1.69× | ||
| 08 | AliExpress | Shopping | 1.66× | ||
| 09 | Bol.com | Shopping | 1.62× | ||
| 10 | Hornbach | Shopping | 1.60× | ||
| 11 | Coolblue | Shopping | 1.60× | ||
| 12 | Rituals | Beauty & Wellness | 1.60× | ||
| 13 | Albert Heijn | Shopping | 1.58× | ||
| 14 | Aldi | Shopping | 1.58× | ||
| 15 | Garden | Home & Garden | 1.57× | ||
| 16 | Live events | Music & Radio | 1.56× | ||
| 17 | Lidl | Shopping | 1.55× | ||
| 18 | Kwantum | Home & Garden | 1.54× | ||
| 19 | Jumbo (supermarket) | Shopping | 1.52× | ||
| 20 | Child | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.74× | |
| Patriotism | CONSERVATISM | 1.53× | |
| Early Adopter Mentality | POWER | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.16× | |
| Sustainability | BALANCE | 1.21× | |
| Urban Lifestyle | OPEN | 1.21× |
Flower has an estimated audience of 3,124,185 people in Netherlands, concentrated in North Holland and Zuid-Holland.
68.6% of Flower fans are female, 31.4% are male, with an average age of 43.8 years.
Flower fans show strongest brand affinity for IKEA (1.69×), Kruidvat (1.7×), and HEMA (1.73×) over the country average.
Flower fans in Netherlands are most concentrated in North Holland (reach ~1.5M), Zuid-Holland (reach ~1M), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Flower itself, the audience over-indexes on Kruidvat (1.7×), HEMA (1.73×), Jumbo (supermarket) (1.52×), and Live events (1.56×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Flower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.