A data profile of the people who buy, follow and care about Plant in Netherlands — modelled from more than twelve digital signal sources. Plant has an estimated audience of 3,278,548 people in Netherlands.
Plant has an estimated audience of 3,278,548 people in Netherlands. 62.7% are female, 37.3% are male, average age 44.8. Top brand affinities: Jumbo (supermarket), Hornbach, Aldi, Rabobank, WhatsApp.
Top brand affinities include Jumbo (supermarket), Hornbach, Aldi, with strongest over-indexing on Jumbo (supermarket) (1.67× the country average).
Demographically, the Plant audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Tradition, Community Orientation.
The typical Plant fan in Netherlands is more female, around 44.8 years old, with strong Tradition tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Plant profile in Netherlands.
62.7% are female, 37.3% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 44.8 |
| Estimated audience size | 3,278,548 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Plant audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 6.2% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Plant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sunweb | Travel & Leisure | 2.04× | ||
| 02 | Flower | Home & Garden | 1.98× | ||
| 03 | Crochet | Home & Garden | 1.92× | ||
| 04 | VakantieVeilingen | Travel & Leisure | 1.86× | ||
| 05 | Real property | Home & Garden | 1.77× | ||
| 06 | Garden centre | Home & Garden | 1.73× | ||
| 07 | Hornbach | Shopping | 1.70× | ||
| 08 | Jumbo (supermarket) | Shopping | 1.67× | ||
| 09 | MS Mode | Fashion & Accessoires | 1.66× | ||
| 10 | Cruises | Travel & Leisure | 1.65× | ||
| 11 | Zoo | Kids & Family | 1.64× | ||
| 12 | Bol.com | Shopping | 1.63× | ||
| 13 | Vegetable | Food & Beverages | 1.63× | ||
| 14 | Internet & Social Media | 1.62× | |||
| 15 | Aldi | Shopping | 1.61× | ||
| 16 | Hardware store | Home & Garden | 1.60× | ||
| 17 | Rabobank | Business & Career | 1.58× | ||
| 18 | TUI | Travel & Leisure | 1.55× | ||
| 19 | Charity and causes | Business & Career | 1.54× | ||
| 20 | Hair products | Beauty & Wellness | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.59× | |
| Community Orientation | OPEN | 1.42× | |
| DIY Mentality | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.97× | |
| Quality Awareness | PREMIUM | 0.98× | |
| Luxury Orientation | PREMIUM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.