Rascasse Audience Intelligence

Zoo Audience in Netherlands

A data profile of the people who buy, follow and care about Zoo in Netherlands — modelled from more than twelve digital signal sources. Zoo has an estimated audience of 2,125,009 people in Netherlands.

#16among Touchpoint in Netherlands#15in Kids & Family

The average Zoo fan in Netherlands is 45.2 years old, more female, and lives primarily in North Holland.

The audience is concentrated in North Holland, Zuid-Holland, North Brabant.

Top brand affinities include Lidl, HEMA, Kruidvat, with strongest over-indexing on Lidl (2.03× the country average).

Demographically, the Zoo audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Design Affinity, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Zoo fan in Netherlands is more female, around 45.2 years old, with strong Design Affinity tendencies and a notable affinity for Lidl.

Category: Kids & Family · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Zoo profile in Netherlands.

Audience size
2.1M
in Netherlands
Gender
69.4%♀
30.6% male
Age
45.2
average years
Country rank
#492
Touchpoint in Netherlands
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zoo fans

69.4% are female, 30.6% are male, average age 45.2.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for Zoo audience in Netherlands
MetricValue
Female69.4%
Male30.6%
Average age45.2
Estimated audience size2,125,009
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Zoo audience in Netherlands
Age bracketShare%
16-198%
20-2915%
30-3918%
40-4924%
50+34%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Zoo audience comes from Netherlands.

Worldwide audience distribution share by country for Zoo
CountryShare
United States25.6%
United Kingdom8.1%
France6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zoo audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Zoo fans by region: top regions in Netherlands
#RegionReachAffinity×
01North Holland~600K1.50×
02Zeeland~70K1.47×
03Limburg~200K1.34×
04North Brabant~400K1.04×
05Flevoland~60K1.02×
06Drenthe~60K0.98×
07Gelderland~200K0.90×
08Zuid-Holland~400K0.86×
09Overijssel~100K0.86×
10Friesland~60K0.74×
11Groningen~50K0.70×
12Utrecht~100K0.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zoo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zoo audience
#·InterestCategoryAffinity×
01Garden centreHome & Garden2.72×
02Center ParcsTravel & Leisure2.61×
03Bruna (company)Literature2.56×
04ScapinoFashion & Accessoires2.54×
05Charitable organizationPolitics & Society2.39×
06Marco BorsatoMusic & Radio2.29×
07HEMAShopping2.10×
08postcode loterijGames2.09×
09LidlShopping2.03×
10PostNLTechnology & Electronics2.03×
11KruidvatShopping1.98×
12EtosHealth1.97×
13AldiShopping1.79×
14Jumbo (supermarket)Shopping1.72×
15GardenHome & Garden1.71×
16HornbachShopping1.65×
17IKEAHome & Garden1.61×
18Albert HeijnShopping1.61×
19RTL NieuwsMovies & TV1.54×
20Google MapsInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zoo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zoo audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.85×
Need for SecurityCONSERVATISM1.76×
Price SensitivityPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zoo audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.43×
Healthy LifestyleBALANCE0.62×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zoo have in Netherlands?

Zoo has an estimated audience of 2,125,009 people in Netherlands, concentrated in North Holland and Zuid-Holland.

02

What is the gender split and age of Zoo fans?

69.4% of Zoo fans are female, 30.6% are male, with an average age of 45.2 years.

03

Which brands do Zoo fans like most?

Zoo fans show strongest brand affinity for Lidl (2.03×), HEMA (2.1×), and Kruidvat (1.98×) over the country average.

04

Where do Zoo fans live in Netherlands?

Zoo fans in Netherlands are most concentrated in North Holland (reach ~600K), Zuid-Holland (reach ~400K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Zoo fans also like?

Beyond Zoo itself, the audience over-indexes on HEMA (2.1×), Kruidvat (1.98×), Jumbo (supermarket) (1.72×), and Aldi (1.79×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Netherlands

See Zoo audiences in other countries

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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