A data profile of the people who buy, follow and care about Garden in Netherlands — modelled from more than twelve digital signal sources. Garden has an estimated audience of 5,206,011 people in Netherlands.
Garden has an estimated audience of 5,206,011 people in Netherlands. 59.7% are female, 40.3% are male, average age 46.3. Top brand affinities: Jumbo (supermarket), Albert Heijn, Voetbalprimeur, Hornbach, Rabobank.
Top brand affinities include Jumbo (supermarket), Albert Heijn, Voetbalprimeur, with strongest over-indexing on Jumbo (supermarket) (1.59× the country average).
Demographically, the Garden audience skews more female with an average age of 46.3, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
The typical Garden fan in Netherlands is more female, around 46.3 years old, with strong DIY Mentality tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Garden profile in Netherlands.
59.7% are female, 40.3% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 46.3 |
| Estimated audience size | 5,206,011 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Garden audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 6.1% |
| Italy | 5.6% |
The strongest cross-interests of the Garden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Babypark | Shopping | 3.44× | ||
| 02 | Real property | Home & Garden | 2.20× | ||
| 03 | Garden furniture | Home & Garden | 2.04× | ||
| 04 | Hardware store | Home & Garden | 1.89× | ||
| 05 | Garden centre | Home & Garden | 1.89× | ||
| 06 | Modern architecture | Arts & Culture | 1.86× | ||
| 07 | Home Appliances | Home & Garden | 1.83× | ||
| 08 | Bol.com | Shopping | 1.75× | ||
| 09 | Hornbach | Shopping | 1.66× | ||
| 10 | Voetbal International | Sports | 1.66× | ||
| 11 | Voetbalprimeur | Sports | 1.65× | ||
| 12 | voetbalzone | Sports | 1.61× | ||
| 13 | Jumbo (supermarket) | Shopping | 1.59× | ||
| 14 | Albert Heijn | Shopping | 1.58× | ||
| 15 | Internet & Social Media | 1.57× | |||
| 16 | Flower | Home & Garden | 1.57× | ||
| 17 | Rabobank | Business & Career | 1.54× | ||
| 18 | TUI | Travel & Leisure | 1.53× | ||
| 19 | Aldi | Shopping | 1.52× | ||
| 20 | Renovation | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.48× | |
| Community Orientation | OPEN | 1.34× | |
| Design Affinity | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.95× | |
| Risk Appetite | THRILL | 0.97× | |
| Luxury Orientation | PREMIUM | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.