A data profile of the people who buy, follow and care about Garden centre in Netherlands — modelled from more than twelve digital signal sources. Garden centre has an estimated audience of 1,795,947 people in Netherlands.
The average Garden centre fan in Netherlands is 47.2 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, Gelderland.
Top brand affinities include postcode loterij, Jumbo (supermarket), Lidl, with strongest over-indexing on postcode loterij (3.41× the country average).
Demographically, the Garden centre audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Need for Security, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Garden centre fan in Netherlands is more female, around 47.2 years old, with strong Need for Security tendencies and a notable affinity for postcode loterij.
The key figures that characterise the Garden centre profile in Netherlands.
68.1% are female, 31.9% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 47.2 |
| Estimated audience size | 1,795,947 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 40% |
of the worldwide Garden centre audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 16.5% |
| United Kingdom | 15.3% |
| Germany | 12.8% |
Where the Garden centre audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~1M | 2.26× | |
| 02 | North Holland | ~600K | 1.68× | |
| 03 | Gelderland | ~300K | 1.19× | |
| 04 | Flevoland | ~50K | 0.97× | |
| 05 | Zeeland | ~40K | 0.97× | |
| 06 | Drenthe | ~50K | 0.96× | |
| 07 | Friesland | ~70K | 0.95× | |
| 08 | Utrecht | ~100K | 0.94× | |
| 09 | Overijssel | ~100K | 0.94× | |
| 10 | Limburg | ~100K | 0.94× | |
| 11 | Groningen | ~60K | 0.94× | |
| 12 | North Brabant | ~300K | 0.90× |
The strongest cross-interests of the Garden centre audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden furniture | Home & Garden | 4.15× | ||
| 02 | MS Mode | Fashion & Accessoires | 3.63× | ||
| 03 | Bruna (company) | Literature | 3.54× | ||
| 04 | Hardware store | Home & Garden | 3.50× | ||
| 05 | postcode loterij | Games | 3.41× | ||
| 06 | Libelle | Pets & Animals | 3.19× | ||
| 07 | Scapino | Fashion & Accessoires | 2.81× | ||
| 08 | C&A | Shopping | 2.79× | ||
| 09 | Van der Valk (company) | Travel & Leisure | 2.66× | ||
| 10 | Etos | Health | 2.65× | ||
| 11 | Marco Borsato | Music & Radio | 2.51× | ||
| 12 | HEMA | Shopping | 2.27× | ||
| 13 | Lidl | Shopping | 2.22× | ||
| 14 | Jumbo (supermarket) | Shopping | 2.04× | ||
| 15 | Kruidvat | Shopping | 2.00× | ||
| 16 | Kwantum | Home & Garden | 1.88× | ||
| 17 | IKEA | Home & Garden | 1.81× | ||
| 18 | Aldi | Shopping | 1.80× | ||
| 19 | Hornbach | Shopping | 1.76× | ||
| 20 | Albert Heijn | Shopping | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.13× | |
| Individualism | JOY | 1.94× | |
| Price Sensitivity | PREMIUM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.22× | |
| Healthy Lifestyle | BALANCE | 0.42× | |
| Sustainability | BALANCE | 0.54× |
Garden centre has an estimated audience of 1,795,947 people in Netherlands, concentrated in Zuid-Holland and North Holland.
68.1% of Garden centre fans are female, 31.9% are male, with an average age of 47.2 years.
Garden centre fans show strongest brand affinity for postcode loterij (3.41×), Jumbo (supermarket) (2.04×), and Lidl (2.22×) over the country average.
Garden centre fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Holland (reach ~600K), and Gelderland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Garden centre itself, the audience over-indexes on Jumbo (supermarket) (2.04×), Lidl (2.22×), HEMA (2.27×), and Etos (2.65×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Garden centre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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