A data profile of the people who buy, follow and care about Van der Valk (company) in Netherlands — modelled from more than twelve digital signal sources. Van der Valk (company) has an estimated audience of 2,623,421 people in Netherlands.
The average Van der Valk (company) fan in Netherlands is 44.7 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, Gelderland.
Top brand affinities include Lidl, Center Parcs, IKEA, with strongest over-indexing on Lidl (2.04× the country average).
Demographically, the Van der Valk (company) audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Van der Valk (company) fan in Netherlands is more female, around 44.7 years old, with strong Family Orientation tendencies and a notable affinity for Lidl.
The key figures that characterise the Van der Valk (company) profile in Netherlands.
73.5% are female, 26.5% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 73.5% |
| Male | 26.5% |
| Average age | 44.7 |
| Estimated audience size | 2,623,421 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 31% |
of the worldwide Van der Valk (company) audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 69.5% |
| Belgium | 14.4% |
| Germany | 9.3% |
Where the Van der Valk (company) audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~100K | 1.33× | |
| 02 | Drenthe | ~100K | 1.18× | |
| 03 | Overijssel | ~200K | 1.15× | |
| 04 | Gelderland | ~400K | 1.08× | |
| 05 | Zuid-Holland | ~600K | 1.04× | |
| 06 | Friesland | ~100K | 1.04× | |
| 07 | Limburg | ~100K | 0.83× | |
| 08 | North Brabant | ~300K | 0.82× | |
| 09 | North Holland | ~400K | 0.79× | |
| 10 | Groningen | ~70K | 0.73× |
The strongest cross-interests of the Van der Valk (company) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eurostar | Cars & Mobility | 3.99× | ||
| 02 | TripAdvisor | Travel & Leisure | 3.62× | ||
| 03 | Center Parcs | Travel & Leisure | 3.33× | ||
| 04 | Trivago | Travel & Leisure | 3.02× | ||
| 05 | Sauna | Home & Garden | 2.78× | ||
| 06 | Landal Greenparks | Travel & Leisure | 2.77× | ||
| 07 | Garden centre | Home & Garden | 2.66× | ||
| 08 | Greece | Travel & Leisure | 2.20× | ||
| 09 | Lodging | Travel & Leisure | 2.11× | ||
| 10 | Lidl | Shopping | 2.04× | ||
| 11 | Shopping malls | Shopping | 1.91× | ||
| 12 | Children's clothing | Fashion & Accessoires | 1.90× | ||
| 13 | TUI | Travel & Leisure | 1.82× | ||
| 14 | Theme parks | Travel & Leisure | 1.73× | ||
| 15 | Supermarket | Shopping | 1.72× | ||
| 16 | Primark | Shopping | 1.71× | ||
| 17 | Belgium | Travel & Leisure | 1.69× | ||
| 18 | IKEA | Home & Garden | 1.67× | ||
| 19 | Etos | Health | 1.67× | ||
| 20 | Discount stores | Shopping | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.76× | |
| Convenience Orientation | PREMIUM | 1.58× | |
| Quality Awareness | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Individualism | JOY | 0.91× | |
| Early Adopter Mentality | POWER | 0.94× |
Van der Valk (company)'s target market in Netherlands covers an estimated 2,623,421 people, concentrated in Zuid-Holland and North Holland.
73.5% of the Van der Valk (company) audience are female, 26.5% are male, with an average age of 44.7 years.
Van der Valk (company) fans show strongest brand affinity for Lidl (2.04×), Center Parcs (3.33×), and IKEA (1.67×) over the country average.
Van der Valk (company) fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~400K), and Gelderland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Van der Valk (company) itself, the audience over-indexes on Center Parcs (3.33×), IKEA (1.67×), TripAdvisor (3.62×), and Trivago (3.02×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Van der Valk (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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