Rascasse Audience Intelligence

Van der Valk (company) Target Market in Germany

Name: Van der Valk (company) — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Van der Valk (company) in Germany — modelled from more than twelve digital signal sources. Van der Valk (company) has an estimated audience of 352,982 people in Germany.

#18among Hotel in Germany #1958among Brand in Germany #1233in Travel & Leisure

The average Van der Valk (company) fan in Germany is 46.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg.

Top brand affinities include Legoland, Washing machine, Broker, with strongest over-indexing on Legoland (2.91× the country average).

Demographically, the Van der Valk (company) audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 7 brand affinities and 16 regions tracked by Rascasse.

The typical Van der Valk (company) fan in Germany is more female, around 46.2 years old, with strong Spirituality tendencies and a notable affinity for Legoland.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Van der Valk (company) profile in Germany.

Audience size

353K

in Germany

Gender

71.7%♀

28.3% male

Age

46.2

average years

Country rank

#15426

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Van der Valk (company)

71.7% are female, 28.3% are male, average age 46.2.

Fig. 02

Gender split

71.7%

Female

28.3%

Male

Demographic split for Van der Valk (company) audience in Germany
Metric	Value
Female	71.7%
Male	28.3%
Average age	46.2
Estimated audience size	352,982

Fig. 03

Age distribution

Age distribution of the Van der Valk (company) audience in Germany
Age bracket	Share	%
16-19		0%
20-29		16%
30-39		25%
40-49		30%
50+		29%

Fig. 04

Worldwide distribution

9.3%

of the worldwide Van der Valk (company) audience comes from Germany.

Worldwide audience distribution share by country for Van der Valk (company)
Country	Share
Netherlands	69.5%
Belgium	14.4%
Germany	9.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Van der Valk (company) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Van der Valk (company) customers by region in Germany
#	Region	Reach	×
01	Mecklenburg-Vorpommern	~20K	2.29×
02	Nordrhein-Westfalen	~100K	1.79×
03	Brandenburg	~20K	1.64×
04	Niedersachsen	~60K	1.54×
05	Bremen	~3K	1.02×
06	Rheinland-Pfalz	~20K	0.93×
07	Berlin	~20K	0.92×
08	Schleswig-Holstein	~10K	0.87×
09	Hamburg	~7K	0.84×
10	Sachsen-Anhalt	~8K	0.82×
11	Hessen	~20K	0.80×
12	Saarland	~3K	0.63×
13	Sachsen	~10K	0.60×
14	Thüringen	~6K	0.59×
15	Baden-Württemberg	~20K	0.47×
16	Bayern	~20K	0.40×

Affinity by region — Van der Valk (company), Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Van der Valk (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Van der Valk (company) audience
#	Interest	Category	×
01	Broker	Business & Career	3.05×
02	Deutsche Kreditbank	Business & Career	3.05×
03	Legoland	Travel & Leisure	2.91×
04	Melitta	Food & Beverages	2.06×
05	Washing machine	Home & Garden	1.83×
06	Beer garden	Food & Beverages	1.73×
07	Malaysia	Travel & Leisure	1.63×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Van der Valk (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Van der Valk (company) audience · What stands out
Trait	Cluster	Score
Spirituality	BALANCE	1.24×
Convenience Orientation	PREMIUM	1.00×
Design Affinity	PREMIUM	0.96×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Van der Valk (company) audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.96×
Convenience Orientation	PREMIUM	1.00×
Spirituality	BALANCE	1.24×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Van der Valk (company)'s target market in Germany?

Van der Valk (company)'s target market in Germany covers an estimated 352,982 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

What is the gender split and age of Van der Valk (company) customers?

71.7% of the Van der Valk (company) audience are female, 28.3% are male, with an average age of 46.2 years.

Which brands do Van der Valk (company) fans like most?

Van der Valk (company) fans show strongest brand affinity for Legoland (2.91×), Washing machine (1.83×), and Broker (3.05×) over the country average.

Where do Van der Valk (company) fans live in Germany?

Van der Valk (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Niedersachsen (reach ~60K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.

What other brands do Van der Valk (company) fans also like?

Beyond Van der Valk (company) itself, the audience over-indexes on Washing machine (1.83×), Broker (3.05×), Malaysia (1.63×), and Beer garden (1.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in Germany

Center Parcs (4,419,506)
B&B Hotels (1,211,139)
Hotel Bayerischer Hof, Munich (851,800)
NH Hotels (673,449)
Hilton Worldwide (671,019)

See Van der Valk (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Van der Valk (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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