Van der Valk (company) Audience in Germany
Van der Valk (company) has an estimated audience of 371,243 people in Germany. 71.7% are female, 28.3% are male, average age 46.2. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities: IPer, Zeil, Boystown, Earth Fare.
The average Van der Valk (company) fan in Germany is 46.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities include IPer, Zeil, Boystown, with strongest over-indexing on IPer (3.19× the country average). Demographically, the Van der Valk (company) audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Design Affinity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of Van der Valk (company) fans
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 46.2 |
| Estimated audience size | 371,243 |
Audience persona
The typical Van der Valk (company) fan in Germany is more female, around 46.2 years old, with strong Design Affinity tendencies and a notable affinity for IPer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 148,035 | 1.82× |
| Niedersachsen | 58,064 | 1.61× |
| Baden-Württemberg | 24,280 | 0.48× |
| Hessen | 24,264 | 0.86× |
| Bayern | 23,988 | 0.4× |
| Brandenburg | 18,309 | 1.59× |
| Rheinland-Pfalz | 17,965 | 0.97× |
| Mecklenburg-Vorpommern | 15,432 | 2.18× |
| Berlin | 15,127 | 0.91× |
| Schleswig-Holstein | 11,880 | 0.89× |
| Sachsen | 10,687 | 0.59× |
| Sachsen-Anhalt | 7,738 | 0.8× |
| Hamburg | 7,280 | 0.87× |
| Thüringen | 5,150 | 0.54× |
| Bremen | 3,068 | 0.97× |
| Saarland | 2,383 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IPer | 3.19× | Shopping |
| Zeil | 1.56× | Shopping |
| Boystown | 1.86× | Travel & Leisure |
| Earth Fare | 2.57× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.03 |
| Spirituality | BALANCE | 0.97 |
| Convenience Orientation | PREMIUM | 0.72 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 69.4% |
| Belgium | 13.8% |
| Germany | 10.1% |
See Van der Valk (company) audiences in other countries
- Van der Valk (company) — United States
- Van der Valk (company) — United Kingdom
- Van der Valk (company) — France
- Van der Valk (company) — Italy
- Van der Valk (company) — Spain
- Van der Valk (company) — Brazil
- Van der Valk (company) — Japan
- Van der Valk (company) — South Korea
- Van der Valk (company) — India
More Hotel audiences in Germany
- Center Parcs (4,431,276)
- B&B Hotels (1,202,612)
- Premier Inn (997,830)
- Hotel Bayerischer Hof, Munich (834,675)
- NH Hotels (714,191)
Frequently asked questions
How many fans does Van der Valk (company) have in Germany?
Van der Valk (company) has an estimated audience of 371,243 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Van der Valk (company) fans?
71.7% of Van der Valk (company) fans are female, 28.3% are male, with an average age of 46.2 years.
Which brands do Van der Valk (company) fans like most?
Van der Valk (company) fans show strongest brand affinity for IPer (3.19×), Zeil (1.56×), and Boystown (1.86×) over the country average.
Where do Van der Valk (company) fans live in Germany?
Van der Valk (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 148,035), Niedersachsen (reach 58,064), and Baden-Württemberg (reach 24,280). These three regions account for the largest share of the active audience.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Van der Valk (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.