Melitta Audience in Germany
Melitta has an estimated audience of 250,697 people in Germany. 56.5% are female, 43.5% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Miele, Aral AG, Netto Marken-Discount, Obi (store), REWE.
The average Melitta fan in Germany is 35.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Miele, Aral AG, Netto Marken-Discount, with strongest over-indexing on Miele (11.69× the country average). Demographically, the Melitta audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Coffee
Demographics of Melitta fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 35.4 |
| Estimated audience size | 250,697 |
Audience persona
The typical Melitta fan in Germany is more female, around 35.4 years old, with strong Quality Awareness tendencies and a notable affinity for Miele.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 83,529 | 1.52× |
| Niedersachsen | 36,145 | 1.48× |
| Bayern | 32,012 | 0.79× |
| Baden-Württemberg | 26,442 | 0.77× |
| Hessen | 15,149 | 0.79× |
| Sachsen | 10,312 | 0.84× |
| Berlin | 10,291 | 0.92× |
| Rheinland-Pfalz | 9,686 | 0.77× |
| Schleswig-Holstein | 8,209 | 0.91× |
| Hamburg | 7,209 | 1.27× |
| Brandenburg | 5,968 | 0.77× |
| Thüringen | 5,348 | 0.84× |
| Bremen | 4,998 | 2.33× |
| Sachsen-Anhalt | 4,579 | 0.71× |
| Mecklenburg-Vorpommern | 3,117 | 0.65× |
| Saarland | 1,933 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Miele | 11.69× | Home & Garden |
| Aral AG | 3.39× | Cars & Mobility |
| Netto Marken-Discount | 2.67× | Shopping |
| Obi (store) | 2.47× | Shopping |
| REWE | 2.37× | Shopping |
| Tchibo | 3.3× | Shopping |
| Coffeemaker | 5.9× | Home & Garden |
| Kaufland | 2.33× | Shopping |
| Coffee preparation | 5.57× | Home & Garden |
| Business and industry | 1.51× | Business & Career |
| Targobank | 3.59× | Business & Career |
| Wetter.com | 2.33× | Home & Garden |
| Nespresso | 6.75× | Food & Beverages |
| Globus Baumarkt | 2.2× | Shopping |
| Aldi | 1.97× | Shopping |
| QVC | 2.93× | Movies & TV |
| Coffee bean | 4.14× | Food & Beverages |
| CHECK24 | 2.3× | Business & Career |
| Postbank | 2.39× | Business & Career |
| Street One | 3.54× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.69 |
| DIY Mentality | THRILL | 1.65 |
| Indulgence | JOY | 1.47 |
| Convenience Orientation | PREMIUM | 1.46 |
| Healthy Lifestyle | BALANCE | 1.44 |
| Pet Ownership | JOY | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 21.1% |
| Morocco | 10.8% |
| Germany | 9.5% |
See Melitta audiences in other countries
More Coffee audiences in Germany
Frequently asked questions
How many fans does Melitta have in Germany?
Melitta has an estimated audience of 250,697 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Melitta fans?
56.5% of Melitta fans are female, 43.5% are male, with an average age of 35.4 years.
Which brands do Melitta fans like most?
Melitta fans show strongest brand affinity for Miele (11.69×), Aral AG (3.39×), and Netto Marken-Discount (2.67×) over the country average.
Where do Melitta fans live in Germany?
Melitta fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,529), Niedersachsen (reach 36,145), and Bayern (reach 32,012). These three regions account for the largest share of the active audience.
What other brands do Melitta fans also like?
Beyond Melitta itself, the audience over-indexes on Aral AG (3.39×), Netto Marken-Discount (2.67×), Obi (store) (2.47×), and REWE (2.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Melitta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.