Melitta Target Market in Germany
A data profile of the people who buy, follow and care about Melitta in Germany — modelled from more than twelve digital signal sources. Melitta has an estimated audience of 251,506 people in Germany.
The average Melitta fan in Germany is 35.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.
Top brand affinities include Miele, Netto Marken-Discount, Obi (store), with strongest over-indexing on Miele (11.69× the country average).
Demographically, the Melitta audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Melitta fan in Germany is more female, around 35.4 years old, with strong Quality Awareness tendencies and a notable affinity for Miele.
At a glance
The key figures that characterise the Melitta profile in Germany.
Search interest · 12-month trend
Customer demographics of Melitta
56.5% are female, 43.5% are male, average age 35.4.
Gender split
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 35.4 |
| Estimated audience size | 251,506 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Melitta audience comes from Germany.
| Country | Share |
|---|---|
| Brazil | 20.6% |
| Morocco | 10.8% |
| Germany | 9.5% |
Geography
Where the Melitta audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~5K | 2.20× | |
| 02 | Nordrhein-Westfalen | ~80K | 1.47× | |
| 03 | Niedersachsen | ~40K | 1.45× | |
| 04 | Hamburg | ~7K | 1.23× | |
| 05 | Schleswig-Holstein | ~8K | 0.93× | |
| 06 | Berlin | ~10K | 0.87× | |
| 07 | Sachsen | ~10K | 0.86× | |
| 08 | Thüringen | ~5K | 0.84× | |
| 09 | Saarland | ~3K | 0.81× | |
| 10 | Rheinland-Pfalz | ~10K | 0.80× | |
| 11 | Bayern | ~30K | 0.79× | |
| 12 | Hessen | ~20K | 0.79× | |
| 13 | Sachsen-Anhalt | ~5K | 0.79× | |
| 14 | Mecklenburg-Vorpommern | ~4K | 0.79× | |
| 15 | Brandenburg | ~6K | 0.78× | |
| 16 | Baden-Württemberg | ~30K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Melitta audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Krups | Home & Garden | 15.58× | ||
| 02 | Miele | Home & Garden | 11.69× | ||
| 03 | Nespresso | Food & Beverages | 6.75× | ||
| 04 | Coffeemaker | Home & Garden | 5.90× | ||
| 05 | Coffee preparation | Home & Garden | 5.57× | ||
| 06 | Coffee bean | Food & Beverages | 4.14× | ||
| 07 | Targobank | Business & Career | 3.59× | ||
| 08 | Street One | Fashion & Accessoires | 3.54× | ||
| 09 | Aral AG | Cars & Mobility | 3.39× | ||
| 10 | Tchibo | Shopping | 3.30× | ||
| 11 | QVC | Movies & TV | 2.93× | ||
| 12 | Netto Marken-Discount | Shopping | 2.67× | ||
| 13 | Obi (store) | Shopping | 2.47× | ||
| 14 | Postbank | Business & Career | 2.39× | ||
| 15 | REWE | Shopping | 2.37× | ||
| 16 | Kaufland | Shopping | 2.33× | ||
| 17 | CHECK24 | Business & Career | 2.30× | ||
| 18 | Müller (company) | Food & Beverages | 2.20× | ||
| 19 | Aldi | Shopping | 1.97× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Personality of the Melitta audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 4.14× | |
| Convenience Orientation | PREMIUM | 1.61× | |
| Healthy Lifestyle | BALANCE | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.69× | |
| Early Adopter Mentality | POWER | 0.74× | |
| Risk Appetite | THRILL | 0.77× |
Frequently asked questions
Who is Melitta's target market in Germany?
Melitta's target market in Germany covers an estimated 251,506 people, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Melitta customers?
56.5% of the Melitta audience are female, 43.5% are male, with an average age of 35.4 years.
Which brands do Melitta fans like most?
Melitta fans show strongest brand affinity for Miele (11.69×), Netto Marken-Discount (2.67×), and Obi (store) (2.47×) over the country average.
Where do Melitta fans live in Germany?
Melitta fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Niedersachsen (reach ~40K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Melitta fans also like?
Beyond Melitta itself, the audience over-indexes on Netto Marken-Discount (2.67×), Obi (store) (2.47×), REWE (2.37×), and Tchibo (3.3×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Coffee audiences in Germany
See Melitta audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Melitta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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