Coffee preparation Audience in Germany
Coffee preparation has an estimated audience of 2,944,116 people in Germany. 58.1% are female, 41.9% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Arabic coffee, Starbucks, Google Maps, Espresso.
The average Coffee preparation fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Arabic coffee, Starbucks, with strongest over-indexing on Tagesschau (2.72× the country average). Demographically, the Coffee preparation audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Coffee preparation fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 40.6 |
| Estimated audience size | 2,944,116 |
Audience persona
The typical Coffee preparation fan in Germany is more female, around 40.6 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 718,911 | 1.12× |
| Bayern | 520,127 | 1.1× |
| Baden-Württemberg | 495,085 | 1.23× |
| Niedersachsen | 267,393 | 0.94× |
| Hessen | 205,435 | 0.92× |
| Rheinland-Pfalz | 150,781 | 1.02× |
| Schleswig-Holstein | 124,973 | 1.18× |
| Berlin | 80,509 | 0.61× |
| Brandenburg | 63,612 | 0.7× |
| Hamburg | 63,048 | 0.95× |
| Thüringen | 62,817 | 0.84× |
| Sachsen | 59,252 | 0.41× |
| Sachsen-Anhalt | 58,465 | 0.77× |
| Mecklenburg-Vorpommern | 55,892 | 0.99× |
| Saarland | 51,117 | 1.41× |
| Bremen | 45,801 | 1.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.72× | Movies & TV |
| Arabic coffee | 11.93× | Food & Beverages |
| Starbucks | 5.18× | Food & Beverages |
| Google Maps | 3.16× | Internet & Social Media |
| Espresso | 4.99× | Food & Beverages |
| Spiegel Online | 2.37× | News |
| Catering | 4.85× | Food & Beverages |
| Do it yourself (DIY) | 2.22× | Home & Garden |
| Local food | 2.83× | Food & Beverages |
| Fast food | 2.42× | Food & Beverages |
| Specialty coffee | 6.28× | Food & Beverages |
| Pets | 1.51× | Pets & Animals |
| Airbnb | 2× | Travel & Leisure |
| Coffeehouses | 2.33× | Food & Beverages |
| Renovation | 2.37× | Home & Garden |
| Ethiopia | 5.11× | Travel & Leisure |
| Transfermarkt | 2.16× | Sports |
| Cutting board | 7.81× | Home & Garden |
| Vacations | 2.14× | Travel & Leisure |
| Pet store | 2.67× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.97 |
| Design Affinity | PREMIUM | 1.8 |
| DIY Mentality | THRILL | 1.78 |
| Healthy Lifestyle | BALANCE | 1.74 |
| Pet Ownership | JOY | 1.74 |
| Sports Activity | POWER | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 6.8% |
| United Kingdom | 4.4% |
See Coffee preparation audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Coffee preparation have in Germany?
Coffee preparation has an estimated audience of 2,944,116 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Coffee preparation fans?
58.1% of Coffee preparation fans are female, 41.9% are male, with an average age of 40.6 years.
Which brands do Coffee preparation fans like most?
Coffee preparation fans show strongest brand affinity for Tagesschau (2.72×), Arabic coffee (11.93×), and Starbucks (5.18×) over the country average.
Where do Coffee preparation fans live in Germany?
Coffee preparation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 718,911), Bayern (reach 520,127), and Baden-Württemberg (reach 495,085). These three regions account for the largest share of the active audience.
What other brands do Coffee preparation fans also like?
Beyond Coffee preparation itself, the audience over-indexes on Arabic coffee (11.93×), Starbucks (5.18×), Google Maps (3.16×), and Espresso (4.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coffee preparation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.