Rascasse Audience Intelligence

Coffee preparation Audience in United States

A data profile of the people who buy, follow and care about Coffee preparation in United States — modelled from more than twelve digital signal sources. Coffee preparation has an estimated audience of 15,305,021 people in United States.

#1545among Topic in United States#175in Home & Garden

The average Coffee preparation fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Non-alcoholic beverage, Espresso, Web server, with strongest over-indexing on Non-alcoholic beverage (9.79× the country average).

Demographically, the Coffee preparation audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coffee preparation fan in United States is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Non-alcoholic beverage.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coffee preparation profile in United States.

Audience size
15.3M
in United States
Gender
62.7%♀
37.3% male
Age
41.2
average years
Country rank
#2276
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coffee preparation fans

62.7% are female, 37.3% are male, average age 41.2.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Coffee preparation audience in United States
MetricValue
Female62.7%
Male37.3%
Average age41.2
Estimated audience size15,305,021
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Coffee preparation audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Coffee preparation audience comes from United States.

Worldwide audience distribution share by country for Coffee preparation
CountryShare
United States19.0%
Japan6.8%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coffee preparation audience in United States is strongest.

Fig. 05

Top regions by affinity

Coffee preparation fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~40K1.35×
02Alaska~40K1.34×
03North Dakota~40K1.24×
04South Dakota~40K1.23×
05Montana~50K1.16×
06Delaware~50K1.11×
07Rhode Island~50K1.09×
08West Virginia~80K1.08×
09Maine~60K1.08×
10New Hampshire~60K1.07×
11Hawaii~70K1.05×
12Idaho~80K1.03×
13Washington, District of Columbia~50K1.02×
14New Mexico~80K1.01×
15Nebraska~80K1.01×
16Mississippi~100K0.99×
17Arkansas~100K0.97×
18Kansas~100K0.96×
19Iowa~100K0.94×
20Oklahoma~200K0.93×
21Connecticut~100K0.93×
22Minnesota~200K0.92×
23Nevada~100K0.92×
24Utah~100K0.92×
25Wisconsin~200K0.91×
26Alabama~200K0.91×
27Louisiana~200K0.91×
28Kentucky~200K0.91×
29Oregon~200K0.90×
30South Carolina~200K0.89×
31New Jersey~300K0.88×
32Missouri~200K0.88×
33New York~700K0.87×
34Indiana~200K0.87×
35Florida~900K0.86×
36Tennessee~300K0.86×
37Washington~300K0.86×
38Massachusetts~300K0.86×
39Maryland~200K0.86×
40Colorado~200K0.86×
41California~1.5M0.85×
42Arizona~300K0.85×
43Virginia~300K0.84×
44Georgia~400K0.83×
45Michigan~300K0.83×
46North Carolina~400K0.82×
47Texas~1M0.81×
48Illinois~400K0.81×
49Pennsylvania~400K0.80×
50Ohio~400K0.80×
Fig. 06

Affinity by region

Affinity by region — Coffee preparation, United States
0.80×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coffee preparation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coffee preparation audience
#·InterestCategoryAffinity×
01Costa CoffeeFood & Beverages16.09×
02NescaféFood & Beverages9.97×
03Non-alcoholic beverageFood & Beverages9.79×
04Arabic coffeeFood & Beverages8.58×
05Specialty coffeeFood & Beverages5.70×
06EspressoFood & Beverages4.61×
07Berlin WallTravel & Leisure4.51×
08Web serverTechnology & Electronics4.31×
09CappuccinoFood & Beverages3.51×
10Tim HortonSports3.47×
11CutleryHome & Garden2.66×
12Italian cuisineFood & Beverages2.10×
13PhilanthropyArts & Culture2.06×
14PastryFood & Beverages2.00×
15InnovationBusiness & Career1.92×
16Trader Joe'sShopping1.86×
17Vintage clothingFashion & Accessoires1.80×
18Local foodFood & Beverages1.69×
19Subscription business modelShopping1.63×
20Do it yourself (DIY)Home & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coffee preparation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coffee preparation audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.59×
Design AffinityPREMIUM1.52×
PatriotismCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coffee preparation audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.83×
Family OrientationCONSERVATISM0.87×
Need for SecurityCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coffee preparation have in United States?

Coffee preparation has an estimated audience of 15,305,021 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Coffee preparation fans?

62.7% of Coffee preparation fans are female, 37.3% are male, with an average age of 41.2 years.

03

Which brands do Coffee preparation fans like most?

Coffee preparation fans show strongest brand affinity for Non-alcoholic beverage (9.79×), Espresso (4.61×), and Web server (4.31×) over the country average.

04

Where do Coffee preparation fans live in United States?

Coffee preparation fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Coffee preparation fans also like?

Beyond Coffee preparation itself, the audience over-indexes on Espresso (4.61×), Web server (4.31×), Specialty coffee (5.7×), and Trader Joe's (1.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Coffee preparation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coffee preparation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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