Coffee preparation Audience in United States

Coffee preparation has an estimated audience of 15,305,021 people in United States. 62.7% are female, 37.3% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Kia Sportage.

The average Coffee preparation fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Coffee preparation audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Coffee preparation fans

Demographic split for Coffee preparation audience in United States
MetricValue
Female62.7%
Male37.3%
Average age41.2
Estimated audience size15,305,021

Audience persona

The typical Coffee preparation fan in United States is more female, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Coffee preparation in United States
RegionReachAffinity
California1,393,4790.83×
Texas964,4690.73×
Florida875,7270.85×
New York775,3090.91×
Illinois323,7010.63×
New Jersey323,0660.83×
Pennsylvania308,1430.6×
Georgia303,8520.64×
North Carolina280,2650.61×
Ohio259,6540.55×
Michigan245,5590.61×
Virginia242,6340.65×
Washington216,3910.7×
Massachusetts210,3060.7×
Minnesota201,0000.92×
Tennessee195,6440.64×
Arizona185,7000.59×
Indiana168,2290.6×
Wisconsin167,1190.73×
Maryland141,3160.54×
Colorado138,3250.57×
Missouri135,7700.55×
South Carolina129,4960.56×
Oklahoma119,7650.7×
Louisiana114,3950.58×
Alabama114,0900.53×
Oregon113,8510.65×
Mississippi110,2800.87×
Connecticut110,0160.72×
Arkansas106,1360.84×
Nevada103,1840.7×
Kentucky102,1510.53×
Kansas91,0990.76×
West Virginia91,0421.28×
Alaska90,8522.77×
Iowa86,4850.69×
Idaho84,0721.1×
Utah83,3890.61×
Hawaii80,3121.22×
Montana79,2001.87×
South Dakota78,1732.21×
North Dakota76,1152.42×
New Hampshire75,0151.24×
Wyoming73,6473.25×
Nebraska73,4560.96×
New Mexico73,0720.95×
Rhode Island72,4361.49×
Maine72,3921.32×
Vermont71,2452.65×
Delaware64,8681.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coffee preparation audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kia Sportage27.69×Cars & Mobility
Income tax13.19×Business & Career
Specialty coffee9.74×Food & Beverages
Do it yourself (DIY)2.56×Home & Garden
Non-alcoholic beverage5.73×Food & Beverages
Honda HR-V18.72×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
MSN2.66×News
Houston Astros5.54×Sports
Stop & Shop7.22×Shopping
Livemusic3.41×Music & Radio
Costa Coffee25.64×Food & Beverages
Pre-school playgroup20.35×Kids & Family
Staples (Canada)3.1×Business & Career
Superman1.59×Movies & TV
Nescafé15.77×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coffee preparation audience
TraitClusterScore
SustainabilityBALANCE1.94
Design AffinityPREMIUM1.86
DIY MentalityTHRILL1.7
Sports ActivityPOWER1.65
IndulgenceJOY1.63
Luxury OrientationPREMIUM1.57

Worldwide distribution

Worldwide audience distribution share by country for Coffee preparation
CountryShare
United States19.0%
Japan6.8%
United Kingdom4.4%

See Coffee preparation audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Coffee preparation have in United States?

Coffee preparation has an estimated audience of 15,305,021 people in United States, concentrated in California and Texas.

What is the gender split and age of Coffee preparation fans?

62.7% of Coffee preparation fans are female, 37.3% are male, with an average age of 41.2 years.

Which brands do Coffee preparation fans like most?

Coffee preparation fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Coffee preparation fans live in United States?

Coffee preparation fans in United States are most concentrated in California (reach 1,393,479), Texas (reach 964,469), and Florida (reach 875,727). These three regions account for the largest share of the active audience.

What other brands do Coffee preparation fans also like?

Beyond Coffee preparation itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Kia Sportage (27.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coffee preparation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.