Coffee preparation Audience in United States

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Coffee preparation has an estimated audience of 15,305,021 people in United States. 62.7% are female, 37.3% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Elsword, Bank account, Natural rubber, Nationality.

The average Coffee preparation fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Elsword, Bank account, with strongest over-indexing on Regional styles of Mexican music (25.64× the country average). Demographically, the Coffee preparation audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Coffee preparation fans

Demographic split for Coffee preparation audience in United States
MetricValue
Female62.7%
Male37.3%
Average age41.2
Estimated audience size15,305,021

Audience persona

The typical Coffee preparation fan in United States is more female, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Coffee preparation in United States
RegionReachAffinity
California1,393,4790.83×
Texas964,4690.73×
Florida875,7270.85×
New York775,3090.91×
Illinois323,7010.63×
New Jersey323,0660.83×
Pennsylvania308,1430.6×
Georgia303,8520.64×
North Carolina280,2650.61×
Ohio259,6540.55×
Michigan245,5590.61×
Virginia242,6340.65×
Washington216,3910.7×
Massachusetts210,3060.7×
Minnesota201,0000.92×
Tennessee195,6440.64×
Arizona185,7000.59×
Indiana168,2290.6×
Wisconsin167,1190.73×
Maryland141,3160.54×
Colorado138,3250.57×
Missouri135,7700.55×
South Carolina129,4960.56×
Oklahoma119,7650.7×
Louisiana114,3950.58×
Alabama114,0900.53×
Oregon113,8510.65×
Mississippi110,2800.87×
Connecticut110,0160.72×
Arkansas106,1360.84×
Nevada103,1840.7×
Kentucky102,1510.53×
Kansas91,0990.76×
West Virginia91,0421.28×
Alaska90,8522.77×
Iowa86,4850.69×
Idaho84,0721.1×
Utah83,3890.61×
Hawaii80,3121.22×
Montana79,2001.87×
South Dakota78,1732.21×
North Dakota76,1152.42×
New Hampshire75,0151.24×
Wyoming73,6473.25×
Nebraska73,4560.96×
New Mexico73,0720.95×
Rhode Island72,4361.49×
Maine72,3921.32×
Vermont71,2452.65×
Delaware64,8681.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coffee preparation audience
BrandAffinityCategory
Regional styles of Mexican music25.64×Music & Radio
Elsword27.69×Games
Bank account3.77×Business & Career
Natural rubber2.66×Cars & Mobility
Nationality2.72×Politics & Society
Collectable1.8×Kids & Family
Israel2.09×Travel & Leisure
Progressive rock1.54×Music & Radio
JDSU2.12×Business & Career
Mothercare2.22×Kids & Family
Corona (band)3.18×Music & Radio
Jeep Wagoneer2.91×Cars & Mobility
Home staging2.63×Home & Garden
Cachorro2.36×Pets & Animals
Acoustic music1.83×Music & Radio
Stamp collecting1.81×Home & Garden
Julius Caesar (play)2.45×
Paul Dano2×Movies & TV
Women's empowerment1.59×Politics & Society
Jeep Grand Cherokee (WJ)2.29×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coffee preparation audience
TraitClusterScore
SustainabilityBALANCE1.94
Design AffinityPREMIUM1.86
DIY MentalityTHRILL1.7
Sports ActivityPOWER1.65
IndulgenceJOY1.63
Luxury OrientationPREMIUM1.57

Worldwide distribution

Worldwide audience distribution share by country for Coffee preparation
CountryShare
United States19.0%
Japan6.8%
United Kingdom4.4%

See Coffee preparation audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Coffee preparation have in United States?

Coffee preparation has an estimated audience of 15,305,021 people in United States, concentrated in California and Texas.

What is the gender split and age of Coffee preparation fans?

62.7% of Coffee preparation fans are female, 37.3% are male, with an average age of 41.2 years.

Which brands do Coffee preparation fans like most?

Coffee preparation fans show strongest brand affinity for Regional styles of Mexican music (25.64×), Elsword (27.69×), and Bank account (3.77×) over the country average.

Where do Coffee preparation fans live in United States?

Coffee preparation fans in United States are most concentrated in California (reach 1,393,479), Texas (reach 964,469), and Florida (reach 875,727). These three regions account for the largest share of the active audience.

What other brands do Coffee preparation fans also like?

Beyond Coffee preparation itself, the audience over-indexes on Elsword (27.69×), Bank account (3.77×), Natural rubber (2.66×), and Nationality (2.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coffee preparation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.