Specialty coffee Audience in United States

Specialty coffee logo

Specialty coffee has an estimated audience of 7,329,471 people in United States. 62.8% are female, 37.2% are male, average age 39.6. Top regions: California, New York, Florida. Top brand affinities: Frozen dessert, Texas Roadhouse, Starbucks, Euphoria, Coffee preparation.

The average Specialty coffee fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Frozen dessert, Texas Roadhouse, Starbucks, with strongest over-indexing on Frozen dessert (12.8× the country average). Demographically, the Specialty coffee audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Specialty coffee fans

Demographic split for Specialty coffee audience in United States
MetricValue
Female62.8%
Male37.2%
Average age39.6
Estimated audience size7,329,471

Audience persona

The typical Specialty coffee fan in United States is more female, around 39.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Frozen dessert.

Top regions in United States

Top regions ranked by reach for Specialty coffee in United States
RegionReachAffinity
California1,819,3372.26×
New York983,9052.4×
Florida667,4591.35×
Texas585,1680.93×
Illinois255,8711.05×
Georgia252,9311.12×
Pennsylvania230,3660.93×
Washington227,7441.55×
Massachusetts224,9171.56×
Virginia222,7971.25×
Tennessee219,3411.49×
New Jersey197,2421.06×
Ohio162,2470.72×
North Carolina150,3760.68×
Colorado135,3251.17×
Arizona132,0200.88×
Michigan115,5740.6×
Nevada102,3141.44×
South Carolina96,8230.88×
Missouri91,6660.78×
Maryland86,6180.69×
Indiana86,5020.65×
Washington, District of Columbia86,2123.91×
Oregon83,3250.99×
Minnesota78,3170.75×
Utah68,4461.04×
Connecticut66,6810.91×
Oklahoma66,4020.82×
Hawaii65,8342.09×
Wisconsin65,8140.6×
Louisiana61,0130.65×
Kentucky55,1610.6×
Alabama47,9520.47×
Arkansas46,3610.77×
Iowa38,9670.65×
Mississippi36,5710.61×
Nebraska30,6540.83×
Kansas28,5130.49×
Wyoming26,0692.4×
New Mexico20,6930.56×
Idaho18,7950.51×
Rhode Island18,0830.78×
New Hampshire16,4910.57×
Maine14,2960.54×
Vermont14,0691.09×
Montana12,3940.61×
West Virginia9,1590.27×
Delaware6,7680.33×
North Dakota5,9560.4×
South Dakota5,8260.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Specialty coffee audience
BrandAffinityCategory
Frozen dessert12.8×Food & Beverages
Texas Roadhouse3.28×Food & Beverages
Starbucks3.17×Food & Beverages
Euphoria2×Movies & TV
Coffee preparation5.7×Home & Garden
Marshalls3.06×Fashion & Accessoires
Häagen-Dazs14.04×Food & Beverages
Macy's2.68×Shopping
Beauty1.72×Beauty & Wellness
Dollar Tree2.7×Shopping
LongHorn Steakhouse4.42×Food & Beverages
Shoes1.97×Fashion & Accessoires
Whole Foods Market2.43×Shopping
Online shopping1.55×Shopping
T.J.Maxx3.01×Shopping
Luxury goods1.89×Fashion & Accessoires
Google Docs2.33×Internet & Social Media
Baskin-Robbins5.39×Food & Beverages
Cosmetics1.66×Beauty & Wellness
Obedience school8.18×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Specialty coffee audience
TraitClusterScore
Luxury OrientationPREMIUM4.17
Design AffinityPREMIUM2.49
IndulgenceJOY2.48
SustainabilityBALANCE2.41
Risk AppetiteTHRILL2.14
Sports ActivityPOWER1.98

Worldwide distribution

Worldwide audience distribution share by country for Specialty coffee
CountryShare
United States15.5%
Japan8.7%
Indonesia6.9%

See Specialty coffee audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Specialty coffee have in United States?

Specialty coffee has an estimated audience of 7,329,471 people in United States, concentrated in California and New York.

What is the gender split and age of Specialty coffee fans?

62.8% of Specialty coffee fans are female, 37.2% are male, with an average age of 39.6 years.

Which brands do Specialty coffee fans like most?

Specialty coffee fans show strongest brand affinity for Frozen dessert (12.8×), Texas Roadhouse (3.28×), and Starbucks (3.17×) over the country average.

Where do Specialty coffee fans live in United States?

Specialty coffee fans in United States are most concentrated in California (reach 1,819,337), New York (reach 983,905), and Florida (reach 667,459). These three regions account for the largest share of the active audience.

What other brands do Specialty coffee fans also like?

Beyond Specialty coffee itself, the audience over-indexes on Texas Roadhouse (3.28×), Starbucks (3.17×), Euphoria (2×), and Coffee preparation (5.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Specialty coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.