Häagen-Dazs Audience in United States

Häagen-Dazs logo

Häagen-Dazs has an estimated audience of 2,380,918 people in United States. 59.2% are female, 40.8% are male, average age 36.0. Top regions: Florida, New York, California. Top brand affinities: Caitlin Clark, The Players Championship, La Sportiva, Untappd, Old Gringo Boots.

The average Häagen-Dazs fan in United States is 36.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Caitlin Clark, The Players Championship, La Sportiva, with strongest over-indexing on Caitlin Clark (17.72× the country average). Demographically, the Häagen-Dazs audience skews more female with an average age of 36.0, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Icecream

Demographics of Häagen-Dazs fans

Demographic split for Häagen-Dazs audience in United States
MetricValue
Female59.2%
Male40.8%
Average age36.0
Estimated audience size2,380,918

Audience persona

The typical Häagen-Dazs fan in United States is more female, around 36.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Caitlin Clark.

Top regions in United States

Top regions ranked by reach for Häagen-Dazs in United States
RegionReachAffinity
Florida483,0273×
New York420,8313.16×
California356,7481.36×
New Jersey178,4652.95×
Texas167,1450.82×
Georgia87,5741.19×
Maryland79,8871.95×
North Carolina70,7440.99×
Pennsylvania68,2080.85×
Virginia65,4971.13×
Illinois61,1340.77×
Tennessee55,5801.16×
Arizona49,3321.01×
Massachusetts45,7840.98×
Michigan45,1480.73×
Colorado44,5681.19×
Washington38,4100.8×
Ohio38,1410.52×
Louisiana32,4731.06×
Hawaii31,6023.09×
Connecticut29,7741.25×
Nevada28,7901.25×
South Carolina27,6680.77×
Minnesota25,2770.74×
Indiana23,8130.55×
Alabama19,9890.6×
Oregon19,0510.7×
Missouri18,4490.48×
Wisconsin16,8370.47×
Utah15,6540.73×
Kentucky14,4390.48×
Washington, District of Columbia13,8101.93×
Oklahoma12,0270.45×
Kansas9,9570.53×
Mississippi9,8370.5×
Arkansas9,5940.49×
Delaware9,2511.41×
Iowa9,2110.47×
New Mexico8,4830.71×
Alaska7,7001.51×
Idaho6,4520.54×
New Hampshire6,1710.66×
Nebraska5,8990.49×
Rhode Island5,4810.72×
West Virginia4,7980.43×
Maine4,7560.56×
Montana3,6520.55×
Wyoming3,3960.96×
Vermont2,4610.59×
South Dakota2,0180.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Häagen-Dazs audience
BrandAffinityCategory
Caitlin Clark17.72×Sports
The Players Championship52.38×Sports
La Sportiva44.05×Fashion & Accessoires
Untappd49.56×Internet & Social Media
Old Gringo Boots59.04×Fashion & Accessoires
Tofurky40.31×Food & Beverages
Hershey bar34.11×Food & Beverages
Coach5.75×Fashion & Accessoires
Quinceañera (telenovela)5.78×Movies & TV
Mexico3.16×Travel & Leisure
Food and drink1.62×Food & Beverages
Mobile phones2.09×Technology & Electronics
byu basketball12×Sports
Concurrent Versions System2.95×Technology & Electronics
United States1.78×Travel & Leisure
Video games1.9×Games
Style (TV series)17.25×Movies & TV
Movies1.51×Movies & TV
Florida2.28×Travel & Leisure
Alcoholic beverages1.78×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Häagen-Dazs audience
TraitClusterScore
LGBTQ+ IdentityOPEN2
IndulgenceJOY1.69
Pet OwnershipJOY1.42
Convenience OrientationPREMIUM1.41
Design AffinityPREMIUM1.29
Family OrientationCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Häagen-Dazs
CountryShare
United States32.1%
United Kingdom5.3%
Italy5.1%

See Häagen-Dazs audiences in other countries

More Icecream audiences in United States

Frequently asked questions

How many fans does Häagen-Dazs have in United States?

Häagen-Dazs has an estimated audience of 2,380,918 people in United States, concentrated in Florida and New York.

What is the gender split and age of Häagen-Dazs fans?

59.2% of Häagen-Dazs fans are female, 40.8% are male, with an average age of 36.0 years.

Which brands do Häagen-Dazs fans like most?

Häagen-Dazs fans show strongest brand affinity for Caitlin Clark (17.72×), The Players Championship (52.38×), and La Sportiva (44.05×) over the country average.

Where do Häagen-Dazs fans live in United States?

Häagen-Dazs fans in United States are most concentrated in Florida (reach 483,027), New York (reach 420,831), and California (reach 356,748). These three regions account for the largest share of the active audience.

What other brands do Häagen-Dazs fans also like?

Beyond Häagen-Dazs itself, the audience over-indexes on The Players Championship (52.38×), La Sportiva (44.05×), Untappd (49.56×), and Old Gringo Boots (59.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Häagen-Dazs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.