Rascasse Audience Intelligence

Häagen-Dazs Target Market in United States

A data profile of the people who buy, follow and care about Häagen-Dazs in United States — modelled from more than twelve digital signal sources. Häagen-Dazs has an estimated audience of 2,057,210 people in United States.

#6among Icecream in United States#1419among Brand in United States#843in Food & Beverages

The average Häagen-Dazs fan in United States is 36.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, New York, California.

Top brand affinities include Caitlin Clark, The Players Championship, NCAA Women's Basketball, with strongest over-indexing on Caitlin Clark (17.72× the country average).

Demographically, the Häagen-Dazs audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Häagen-Dazs fan in United States is more female, around 36.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Caitlin Clark.

Category: Food & Beverages · Type: Brand · Subtype: Icecream

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Häagen-Dazs profile in United States.

Audience size
2.1M
in United States
Gender
59.2%♀
40.8% male
Age
36.0
average years
Country rank
#13928
Brand in United States
Fig. 01

Search interest · 12-month trend

+147%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Häagen-Dazs

59.2% are female, 40.8% are male, average age 36.0.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Häagen-Dazs audience in United States
MetricValue
Female59.2%
Male40.8%
Average age36.0
Estimated audience size2,057,210
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Häagen-Dazs audience in United States
Age bracketShare%
16-1923%
20-2925%
30-3922%
40-4919%
50+11%
Fig. 04

Worldwide distribution

34.6%

of the worldwide Häagen-Dazs audience comes from United States.

Worldwide audience distribution share by country for Häagen-Dazs
CountryShare
United States34.6%
Germany7.5%
France5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Häagen-Dazs audience in United States is strongest.

Fig. 05

Top regions by affinity

Häagen-Dazs customers by region in United States
#RegionReachAffinity×
01Hawaii~30K2.99×
02New York~300K2.75×
03New Jersey~100K2.63×
04Florida~300K2.60×
05Maryland~70K1.96×
06Alaska~8K1.93×
07Washington, District of Columbia~10K1.70×
08Delaware~8K1.42×
09California~300K1.35×
10Connecticut~30K1.28×
11Nevada~20K1.22×
12Georgia~70K1.15×
13Louisiana~30K1.10×
14Wyoming~3K1.10×
15Virginia~50K1.09×
16Colorado~30K1.04×
17Arizona~40K1.02×
18Massachusetts~40K0.97×
19North Carolina~60K0.96×
20Tennessee~40K0.96×
21Pennsylvania~60K0.86×
22New Mexico~8K0.84×
23Rhode Island~5K0.84×
24Washington~30K0.82×
25South Carolina~20K0.81×
26Texas~100K0.80×
27Utah~10K0.80×
28Minnesota~20K0.78×
29New Hampshire~6K0.75×
30Illinois~50K0.74×
31Michigan~40K0.72×
32Oregon~20K0.71×
33Montana~4K0.71×
34Maine~5K0.69×
35Idaho~7K0.67×
36North Dakota~3K0.67×
37Alabama~20K0.66×
38South Dakota~3K0.65×
39Mississippi~10K0.63×
40Nebraska~6K0.62×
41Kansas~9K0.60×
42West Virginia~5K0.60×
43Arkansas~9K0.59×
44Indiana~20K0.57×
45Iowa~9K0.57×
46Kentucky~10K0.55×
47Ohio~30K0.54×
48Missouri~20K0.54×
49Oklahoma~10K0.54×
50Wisconsin~10K0.50×
Fig. 06

Affinity by region

Affinity by region — Häagen-Dazs, United States
0.50×1.00×2.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Häagen-Dazs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Häagen-Dazs audience
#·InterestCategoryAffinity×
01Old Gringo BootsFashion & Accessoires59.04×
02The Players ChampionshipSports52.38×
03NCAA Women's BasketballSports51.06×
04UntappdInternet & Social Media49.56×
05La SportivaFashion & Accessoires44.05×
06TofurkyFood & Beverages40.31×
07Hershey barFood & Beverages34.11×
08Kinder ChocolateFood & Beverages24.99×
09Caitlin ClarkSports17.72×
10Style (TV series)Movies & TV17.25×
11byu basketballSports12.00×
12Quinceañera (telenovela)Movies & TV5.78×
13CoachFashion & Accessoires5.75×
14MexicoTravel & Leisure3.16×
15Concurrent Versions SystemTechnology & Electronics2.95×
16Mobile phonesTechnology & Electronics2.09×
17Video gamesGames1.90×
18United StatesTravel & Leisure1.78×
19Food and drinkFood & Beverages1.62×
20FIFA World Cup 2026Sports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Häagen-Dazs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Häagen-Dazs audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.54×
IndulgenceJOY1.43×
Healthy LifestyleBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Häagen-Dazs audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.74×
Early Adopter MentalityPOWER0.78×
Risk AppetiteTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Häagen-Dazs's target market in United States?

Häagen-Dazs's target market in United States covers an estimated 2,057,210 people, concentrated in Florida and New York.

02

What is the gender split and age of Häagen-Dazs customers?

59.2% of the Häagen-Dazs audience are female, 40.8% are male, with an average age of 36.0 years.

03

Which brands do Häagen-Dazs fans like most?

Häagen-Dazs fans show strongest brand affinity for Caitlin Clark (17.72×), The Players Championship (52.38×), and NCAA Women's Basketball (51.06×) over the country average.

04

Where do Häagen-Dazs fans live in United States?

Häagen-Dazs fans in United States are most concentrated in Florida (reach ~300K), New York (reach ~300K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Häagen-Dazs fans also like?

Beyond Häagen-Dazs itself, the audience over-indexes on The Players Championship (52.38×), NCAA Women's Basketball (51.06×), La Sportiva (44.05×), and Untappd (49.56×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Häagen-Dazs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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