Popsicle Audience in United States

Popsicle logo

Popsicle has an estimated audience of 1,848,471 people in United States. 53.2% are female, 46.8% are male, average age 47.6. Top regions: California, Texas, Florida. Top brand affinities: Delicious (website), Smoking (rolling paper), Sam Kinison, Grits, 300: Rise of an Empire.

The average Popsicle fan in United States is 47.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Delicious (website), Smoking (rolling paper), Sam Kinison, with strongest over-indexing on Delicious (website) (176.47× the country average). Demographically, the Popsicle audience skews balanced with an average age of 47.6, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Icecream

Demographics of Popsicle fans

Demographic split for Popsicle audience in United States
MetricValue
Female53.2%
Male46.8%
Average age47.6
Estimated audience size1,848,471

Audience persona

The typical Popsicle fan in United States is balanced, around 47.6 years old, with strong Quality Awareness tendencies and a notable affinity for Delicious (website).

Top regions in United States

Top regions ranked by reach for Popsicle in United States
RegionReachAffinity
California217,8921.07×
Texas183,6491.16×
Florida133,9091.07×
New York82,9530.8×
Ohio67,7281.19×
Illinois67,6471.1×
Georgia67,4531.18×
North Carolina63,9651.15×
Michigan57,3141.19×
Pennsylvania56,1160.9×
Virginia47,8591.06×
Tennessee42,1321.14×
Indiana40,7571.21×
Washington40,5321.09×
Massachusetts38,8371.07×
New Jersey36,0610.77×
Arizona34,4390.91×
Maryland34,2371.08×
Missouri32,1591.08×
South Carolina29,9401.08×
Louisiana29,4231.23×
Kentucky29,1071.26×
Alabama28,1741.09×
Wisconsin28,0781.01×
Oklahoma26,9831.31×
Colorado24,7410.85×
Minnesota24,2390.92×
Oregon20,8700.98×
Mississippi18,8791.24×
Connecticut17,9320.97×
Arkansas17,1091.12×
Utah16,2440.98×
Iowa15,4531.01×
Nevada15,3890.86×
Kansas14,6851.01×
West Virginia10,0101.16×
Nebraska9,8381.06×
Idaho8,6640.93×
New Mexico8,0790.87×
Hawaii6,9630.88×
New Hampshire6,4300.88×
Maine6,0180.91×
Rhode Island5,2110.89×
Delaware4,2120.83×
Washington, District of Columbia4,0950.74×
Montana3,9930.78×
South Dakota3,6050.84×
North Dakota3,3980.89×
Alaska3,2850.83×
Vermont2,4270.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Popsicle audience
BrandAffinityCategory
Delicious (website)176.47×Internet & Social Media
Smoking (rolling paper)110.69×Home & Garden
Sam Kinison107.22×Movies & TV
Grits101.54×Food & Beverages
300: Rise of an Empire146.72×Movies & TV
Russell Peters100.31×Movies & TV
Oxford Street31.26×Travel & Leisure
Robin Williams19.51×Movies & TV
Johnsonville Foods64.74×Food & Beverages
Contemporary Christian music9.57×Music & Radio
Camel (cigarette)30.18×Food & Beverages
Jesus5.63×Politics & Society
NCIS New Orleans57.62×Movies & TV
Escape the room23.61×Games
Prayer6.72×Politics & Society
Terence McKenna63.3×Literature
Family Affair52.76×Movies & TV
Hillshire Farm43.96×Food & Beverages
Faith Evans29.46×Music & Radio
Graduate Australian Medical School Admissions Test130.6×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Popsicle audience
TraitClusterScore
Quality AwarenessPREMIUM1.17
Family OrientationCONSERVATISM1.14
IndulgenceJOY1.13
ExtroversionTHRILL1.11
IndividualismJOY1.07
Social Media UsageJOY1.02

Worldwide distribution

Worldwide audience distribution share by country for Popsicle
CountryShare
United States42.7%
United Kingdom6.1%
India4.9%

See Popsicle audiences in other countries

More Icecream audiences in United States

Frequently asked questions

How many fans does Popsicle have in United States?

Popsicle has an estimated audience of 1,848,471 people in United States, concentrated in California and Texas.

What is the gender split and age of Popsicle fans?

53.2% of Popsicle fans are female, 46.8% are male, with an average age of 47.6 years.

Which brands do Popsicle fans like most?

Popsicle fans show strongest brand affinity for Delicious (website) (176.47×), Smoking (rolling paper) (110.69×), and Sam Kinison (107.22×) over the country average.

Where do Popsicle fans live in United States?

Popsicle fans in United States are most concentrated in California (reach 217,892), Texas (reach 183,649), and Florida (reach 133,909). These three regions account for the largest share of the active audience.

What other brands do Popsicle fans also like?

Beyond Popsicle itself, the audience over-indexes on Smoking (rolling paper) (110.69×), Sam Kinison (107.22×), Grits (101.54×), and 300: Rise of an Empire (146.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Popsicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.