Rascasse Audience Intelligence

Popsicle Target Market in United States

A data profile of the people who buy, follow and care about Popsicle in United States — modelled from more than twelve digital signal sources. Popsicle has an estimated audience of 2,159,056 people in United States.

#4among Icecream in United States#1371among Brand in United States#815in Food & Beverages

The average Popsicle fan in United States is 47.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Delicious (website), Smoking (rolling paper), Sam Kinison, with strongest over-indexing on Delicious (website) (176.47× the country average).

Demographically, the Popsicle audience skews balanced with an average age of 47.6, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Popsicle fan in United States is balanced, around 47.6 years old, with strong Spirituality tendencies and a notable affinity for Delicious (website).

Category: Food & Beverages · Type: Brand · Subtype: Icecream

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Popsicle profile in United States.

Audience size
2.2M
in United States
Gender
53.2%♀
46.8% male
Age
47.6
average years
Country rank
#13416
Brand in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Popsicle

53.2% are female, 46.8% are male, average age 47.6.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Popsicle audience in United States
MetricValue
Female53.2%
Male46.8%
Average age47.6
Estimated audience size2,159,056
Fig. 03

Age distribution

Ø 47.6
average years
Age distribution of the Popsicle audience in United States
Age bracketShare%
16-198%
20-2910%
30-3915%
40-4925%
50+43%
Fig. 04

Worldwide distribution

40.9%

of the worldwide Popsicle audience comes from United States.

Worldwide audience distribution share by country for Popsicle
CountryShare
United States40.9%
United Kingdom5.1%
Mexico4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Popsicle audience in United States is strongest.

Fig. 05

Top regions by affinity

Popsicle customers by region in United States
#RegionReachAffinity×
01Oklahoma~30K1.31×
02Mississippi~20K1.26×
03Louisiana~30K1.23×
04Kentucky~30K1.22×
05Indiana~40K1.18×
06West Virginia~10K1.17×
07Ohio~70K1.16×
08Arkansas~20K1.16×
09Michigan~60K1.15×
10Alabama~30K1.14×
11Georgia~60K1.13×
12North Carolina~60K1.13×
13Texas~200K1.11×
14Tennessee~40K1.10×
15Nebraska~10K1.10×
16Missouri~30K1.08×
17Illinois~70K1.06×
18South Carolina~30K1.06×
19Virginia~50K1.05×
20Washington~40K1.05×
21California~200K1.04×
22Massachusetts~40K1.04×
23Iowa~20K1.04×
24Wisconsin~30K1.03×
25Kansas~20K1.03×
26Maryland~30K1.02×
27North Dakota~4K1.00×
28Florida~100K0.99×
29Utah~20K0.98×
30Oregon~20K0.97×
31Minnesota~20K0.94×
32Connecticut~20K0.94×
33Maine~6K0.94×
34Alaska~4K0.94×
35Pennsylvania~60K0.93×
36Idaho~9K0.92×
37Rhode Island~5K0.92×
38Arizona~30K0.91×
39New Mexico~8K0.90×
40South Dakota~4K0.90×
41Hawaii~7K0.88×
42New Hampshire~6K0.88×
43Delaware~4K0.88×
44Colorado~30K0.86×
45Nevada~10K0.83×
46Montana~4K0.82×
47Vermont~3K0.80×
48New York~80K0.77×
49New Jersey~40K0.76×
50Washington, District of Columbia~4K0.73×
Fig. 06

Affinity by region

Affinity by region — Popsicle, United States
0.73×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Popsicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Popsicle audience
#·InterestCategoryAffinity×
01Delicious (website)Internet & Social Media176.47×
02300: Rise of an EmpireMovies & TV146.72×
03Smoking (rolling paper)Home & Garden110.69×
04Sam KinisonMovies & TV107.22×
05GritsFood & Beverages101.54×
06Russell PetersMovies & TV100.31×
07Emo PhilipsMusic & Radio77.71×
08Johnsonville FoodsFood & Beverages64.74×
09Terence McKennaLiterature63.30×
10NCIS New OrleansMovies & TV57.62×
11Family AffairMovies & TV52.76×
12DJ MustardMusic & Radio35.30×
13Oxford StreetTravel & Leisure31.26×
14Camel (cigarette)Food & Beverages30.18×
15ZippoFood & Beverages24.64×
16Escape the roomGames23.61×
17Robin WilliamsMovies & TV19.51×
18Contemporary Christian musicMusic & Radio9.57×
19PrayerPolitics & Society6.72×
20JesusPolitics & Society5.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Popsicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Popsicle audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE5.28×
MindfulnessBALANCE4.21×
ExtroversionTHRILL2.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Popsicle audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.80×
Convenience OrientationPREMIUM0.89×
Career OrientationPOWER1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Popsicle's target market in United States?

Popsicle's target market in United States covers an estimated 2,159,056 people, concentrated in California and Texas.

02

What is the gender split and age of Popsicle customers?

53.2% of the Popsicle audience are female, 46.8% are male, with an average age of 47.6 years.

03

Which brands do Popsicle fans like most?

Popsicle fans show strongest brand affinity for Delicious (website) (176.47×), Smoking (rolling paper) (110.69×), and Sam Kinison (107.22×) over the country average.

04

Where do Popsicle fans live in United States?

Popsicle fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Popsicle fans also like?

Beyond Popsicle itself, the audience over-indexes on Smoking (rolling paper) (110.69×), Sam Kinison (107.22×), Grits (101.54×), and 300: Rise of an Empire (146.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Icecream audiences in United States

See Popsicle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Popsicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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