DJ Mustard Audience in United States

DJ Mustard has an estimated audience of 309,826 people in United States. 37.9% are female, 62.1% are male, average age 32.0. Top regions: California, Texas, Florida. Top brand affinities: Chief Keef, Autism Awareness, Diabetes mellitus awareness, Popsicle, Lil Jon.

The average DJ Mustard fan in United States is 32.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Chief Keef, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Chief Keef (47.21× the country average). Demographically, the DJ Mustard audience skews more male with an average age of 32.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: DJ

Demographics of DJ Mustard fans

Demographic split for DJ Mustard audience in United States
MetricValue
Female37.9%
Male62.1%
Average age32.0
Estimated audience size309,826

Audience persona

The typical DJ Mustard fan in United States is more male, around 32.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Chief Keef.

Top regions in United States

Top regions ranked by reach for DJ Mustard in United States
RegionReachAffinity
California53,7071.58×
Texas30,5341.15×
Florida21,6581.03×
New York21,2741.23×
Georgia12,9911.36×
Illinois12,0921.17×
Pennsylvania11,0241.06×
North Carolina10,9181.17×
Ohio9,8881.04×
Michigan9,0531.12×
Virginia8,5681.14×
New Jersey8,4721.08×
Washington7,3611.18×
Massachusetts6,8181.12×
Maryland6,7571.27×
Tennessee6,3281.02×
Arizona6,0940.96×
Indiana5,6471×
Missouri5,2631.05×
South Carolina4,8221.03×
Louisiana4,8031.2×
Colorado4,6570.95×
Alabama4,3591.01×
Nevada4,3111.44×
Minnesota4,1740.94×
Wisconsin4,0560.87×
Oregon3,7691.06×
Kentucky3,7140.96×
Oklahoma3,3840.98×
Connecticut3,3611.08×
Mississippi2,7941.09×
Arkansas2,4990.98×
Utah2,2820.82×
Kansas2,2550.92×
Iowa2,1850.86×
Nebraska1,3390.86×
New Mexico1,3250.85×
Hawaii1,3060.98×
Washington, District of Columbia1,2491.34×
Idaho1,2340.79×
West Virginia1,2290.85×
New Hampshire1,0050.82×
Rhode Island9300.94×
Maine9020.81×
Delaware8360.98×
Montana6280.73×
Alaska5210.79×
North Dakota5140.81×
South Dakota4880.68×
Vermont4010.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DJ Mustard audience
BrandAffinityCategory
Chief Keef47.21×Music & Radio
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Popsicle39.54×Food & Beverages
Lil Jon39.19×Music & Radio
Toni Braxton30.23×Music & Radio
Bernie Mac26.19×Movies & TV
Microblogging12.67×Technology & Electronics
Jimmy Kimmel10.16×Movies & TV
Fat Joe36.96×Music & Radio
Tyga39.23×Music & Radio
Singer-songwriter5.51×Music & Radio
Ludacris26.95×Music & Radio
Janet Jackson18.21×Music & Radio
T-Pain26.13×Music & Radio
French Montana29.98×Music & Radio
Income tax13.19×Business & Career
Teyana Taylor10.15×Movies & TV
Jennifer Hudson16.51×Music & Radio
Foot Locker6.38×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DJ Mustard audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.8
Early Adopter MentalityPOWER1.67
Urban LifestyleOPEN1.49
Luxury OrientationPREMIUM1.33
ExtroversionTHRILL1.28
Design AffinityPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for DJ Mustard
CountryShare
United States59.7%
Germany9.5%
Japan4.5%

See DJ Mustard audiences in other countries

More DJ audiences in United States

Frequently asked questions

How many fans does DJ Mustard have in United States?

DJ Mustard has an estimated audience of 309,826 people in United States, concentrated in California and Texas.

What is the gender split and age of DJ Mustard fans?

37.9% of DJ Mustard fans are female, 62.1% are male, with an average age of 32.0 years.

Which brands do DJ Mustard fans like most?

DJ Mustard fans show strongest brand affinity for Chief Keef (47.21×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do DJ Mustard fans live in United States?

DJ Mustard fans in United States are most concentrated in California (reach 53,707), Texas (reach 30,534), and Florida (reach 21,658). These three regions account for the largest share of the active audience.

What other brands do DJ Mustard fans also like?

Beyond DJ Mustard itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Popsicle (39.54×), and Lil Jon (39.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DJ Mustard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.