Rascasse Audience Intelligence

Wale (rapper) Audience in United States

A data profile of the people who buy, follow and care about Wale (rapper) in United States — modelled from more than twelve digital signal sources. Wale (rapper) has an estimated audience of 761,765 people in United States.

#198among Hip hop in United States#6589among Person in United States#3798in Music & Radio

The average Wale (rapper) fan in United States is 34.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diddy, Scarface, Lil Duval, with strongest over-indexing on Diddy (18.41× the country average).

Demographically, the Wale (rapper) audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wale (rapper) fan in United States is balanced, around 34.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Diddy.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wale (rapper) profile in United States.

Audience size
762K
in United States
Gender
50.4%♀
49.6% male
Age
34.9
average years
Country rank
#28338
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wale (rapper) fans

50.4% are female, 49.6% are male, average age 34.9.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Wale (rapper) audience in United States
MetricValue
Female50.4%
Male49.6%
Average age34.9
Estimated audience size761,765
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Wale (rapper) audience in United States
Age bracketShare%
16-1926%
20-2923%
30-3923%
40-4920%
50+8%
Fig. 04

Worldwide distribution

34.8%

of the worldwide Wale (rapper) audience comes from United States.

Worldwide audience distribution share by country for Wale (rapper)
CountryShare
United States34.8%
Germany22.1%
India9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wale (rapper) audience in United States is strongest.

Fig. 05

Top regions by affinity

Wale (rapper) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K3.50×
02Maryland~40K3.19×
03Georgia~40K1.85×
04Virginia~30K1.75×
05North Carolina~40K1.73×
06Louisiana~10K1.46×
07Delaware~3K1.43×
08Alabama~20K1.41×
09South Carolina~20K1.36×
10Mississippi~9K1.33×
11Pennsylvania~30K1.17×
12Texas~70K1.07×
13Florida~60K1.07×
14Connecticut~8K1.07×
15New York~50K1.06×
16Tennessee~20K1.05×
17Illinois~30K1.04×
18Michigan~20K1.04×
19Nevada~8K1.02×
20New Jersey~20K1.01×
21Massachusetts~10K0.95×
22Ohio~20K0.92×
23Arkansas~6K0.91×
24Rhode Island~2K0.91×
25California~80K0.90×
26Missouri~10K0.90×
27Hawaii~3K0.88×
28Indiana~10K0.86×
29Kentucky~8K0.86×
30Minnesota~9K0.82×
31Arizona~10K0.80×
32Alaska~1K0.79×
33Washington~10K0.77×
34Oklahoma~7K0.77×
35Colorado~9K0.76×
36Wisconsin~9K0.76×
37Vermont~1K0.75×
38West Virginia~3K0.74×
39North Dakota~1K0.73×
40Kansas~4K0.72×
41Oregon~6K0.70×
42South Dakota~1K0.70×
43Nebraska~3K0.68×
44New Mexico~3K0.67×
45New Hampshire~2K0.67×
46Maine~2K0.67×
47Montana~1K0.67×
48Iowa~4K0.62×
49Utah~4K0.61×
50Idaho~2K0.61×
Fig. 06

Affinity by region

Affinity by region — Wale (rapper), United States
0.61×1.00×3.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wale (rapper) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wale (rapper) audience
#·InterestCategoryAffinity×
01Lloyd (singer)Music & Radio54.90×
02DJ MustardMusic & Radio42.73×
03Tatyana AliMovies & TV42.34×
04Paragon (band)Music & Radio41.12×
05Jim Jones (rapper)Music & Radio38.04×
06Eddie GriffinMovies & TV35.68×
07Bernie MacMovies & TV31.46×
08GunnaMusic & Radio30.93×
09Lil DuvalMovies & TV29.38×
10ScarfaceMusic & Radio27.33×
11Chief KeefMusic & Radio24.39×
12Fetty WapMusic & Radio22.82×
13Luther VandrossMusic & Radio22.17×
14Chris MartinMusic & Radio19.63×
15Lil' KimMusic & Radio19.25×
16DiddyMusic & Radio18.41×
17Teyana TaylorMovies & TV16.69×
18Bobby BrownMusic & Radio16.57×
19Usher (entertainer)Music & Radio16.00×
20Sean CombsMusic & Radio12.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wale (rapper) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wale (rapper) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.49×
Luxury OrientationPREMIUM1.20×
Early Adopter MentalityPOWER1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wale (rapper) audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.74×
SpiritualityBALANCE0.77×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wale (rapper) have in United States?

Wale (rapper) has an estimated audience of 761,765 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wale (rapper) fans?

50.4% of Wale (rapper) fans are female, 49.6% are male, with an average age of 34.9 years.

03

Which brands do Wale (rapper) fans like most?

Wale (rapper) fans show strongest brand affinity for Diddy (18.41×), Scarface (27.33×), and Lil Duval (29.38×) over the country average.

04

Where do Wale (rapper) fans live in United States?

Wale (rapper) fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Wale (rapper) fans also like?

Beyond Wale (rapper) itself, the audience over-indexes on Scarface (27.33×), Lil Duval (29.38×), Bernie Mac (31.46×), and Teyana Taylor (16.69×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wale (rapper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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