Wale (rapper) Audience in United States

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Wale (rapper) has an estimated audience of 781,069 people in United States. 50.4% are female, 49.6% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Shoes (American band), Diddy, Scarface, Bernie Mac, Teyana Taylor.

The average Wale (rapper) fan in United States is 34.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Shoes (American band), Diddy, Scarface, with strongest over-indexing on Shoes (American band) (40.15× the country average). Demographically, the Wale (rapper) audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Wale (rapper) fans

Demographic split for Wale (rapper) audience in United States
MetricValue
Female50.4%
Male49.6%
Average age34.9
Estimated audience size781,069

Audience persona

The typical Wale (rapper) fan in United States is balanced, around 34.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Shoes (American band).

Top regions in United States

Top regions ranked by reach for Wale (rapper) in United States
RegionReachAffinity
California87,0491.01×
Texas74,8671.11×
Florida62,0281.17×
New York50,6001.16×
Georgia43,9311.83×
North Carolina40,3951.72×
Maryland39,3602.93×
Pennsylvania32,3301.23×
Virginia32,2241.69×
Illinois27,7641.07×
Ohio22,8460.95×
New Jersey21,0631.06×
Michigan21,0261.03×
Tennessee16,5201.05×
South Carolina15,6221.33×
Alabama15,4891.42×
Massachusetts14,9720.97×
Louisiana14,5601.45×
Washington13,5830.87×
Arizona12,9890.81×
Indiana12,2730.86×
Missouri11,3600.9×
Colorado10,3980.84×
Minnesota10,0930.9×
Nevada8,5581.13×
Wisconsin8,5080.72×
Mississippi8,1771.27×
Kentucky7,9660.81×
Washington, District of Columbia7,6113.24×
Connecticut7,5080.96×
Oregon6,6320.74×
Oklahoma6,5040.75×
Arkansas5,5840.87×
Utah4,4560.64×
Kansas4,0330.66×
Iowa3,6370.57×
Delaware2,9671.38×
Hawaii2,9180.87×
Nebraska2,4390.62×
New Mexico2,4260.62×
West Virginia2,2670.62×
Rhode Island1,9370.78×
Idaho1,7830.46×
New Hampshire1,6740.54×
Maine1,4820.53×
Alaska1,0050.6×
Montana9500.44×
South Dakota7790.43×
North Dakota7720.48×
Vermont7100.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wale (rapper) audience
BrandAffinityCategory
Shoes (American band)40.15×Music & Radio
Diddy18.41×Music & Radio
Scarface27.33×Music & Radio
Bernie Mac31.46×Movies & TV
Teyana Taylor16.69×Movies & TV
Lloyd (singer)54.9×Music & Radio
Paragon (band)41.12×Music & Radio
Tatyana Ali42.34×Movies & TV
Bobby Brown16.57×Music & Radio
Fetty Wap22.82×Music & Radio
Gunna30.93×Music & Radio
Luther Vandross22.17×Music & Radio
Chief Keef24.39×Music & Radio
Eddie Griffin35.68×Movies & TV
Circa (company)24.97×Sports
Jim Jones (rapper)38.04×Music & Radio
Ja Rule27.63×Music & Radio
Good Times19.85×Movies & TV
YG (rapper)39.93×Music & Radio
Tommy Davidson41.77×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wale (rapper) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.86
ExtroversionTHRILL1.44
Urban LifestyleOPEN1.3
Early Adopter MentalityPOWER1.27
Social Media UsageJOY1.14
IndulgenceJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Wale (rapper)
CountryShare
United States41.8%
Germany11.9%
India10.2%

See Wale (rapper) audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Wale (rapper) have in United States?

Wale (rapper) has an estimated audience of 781,069 people in United States, concentrated in California and Texas.

What is the gender split and age of Wale (rapper) fans?

50.4% of Wale (rapper) fans are female, 49.6% are male, with an average age of 34.9 years.

Which brands do Wale (rapper) fans like most?

Wale (rapper) fans show strongest brand affinity for Shoes (American band) (40.15×), Diddy (18.41×), and Scarface (27.33×) over the country average.

Where do Wale (rapper) fans live in United States?

Wale (rapper) fans in United States are most concentrated in California (reach 87,049), Texas (reach 74,867), and Florida (reach 62,028). These three regions account for the largest share of the active audience.

What other brands do Wale (rapper) fans also like?

Beyond Wale (rapper) itself, the audience over-indexes on Diddy (18.41×), Scarface (27.33×), Bernie Mac (31.46×), and Teyana Taylor (16.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wale (rapper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.