Don Toliver Audience in United States

Don Toliver has an estimated audience of 2,415,714 people in United States. 44.1% are female, 55.9% are male, average age 26.0. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, DraftKings, Indeed.com, Enterprise Rent-A-Car, Nipsey Hussle.

The average Don Toliver fan in United States is 26.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, DraftKings, Indeed.com, with strongest over-indexing on Google Maps (6.01× the country average). Demographically, the Don Toliver audience skews more male with an average age of 26.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Don Toliver fans

Demographic split for Don Toliver audience in United States
MetricValue
Female44.1%
Male55.9%
Average age26.0
Estimated audience size2,415,714

Audience persona

The typical Don Toliver fan in United States is more male, around 26.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Don Toliver in United States
RegionReachAffinity
California415,6501.56×
Texas341,6631.65×
Florida182,5211.12×
New York166,4741.23×
Georgia116,7271.57×
Illinois107,7011.34×
Pennsylvania96,9831.19×
North Carolina92,7491.28×
New Jersey86,0761.4×
Ohio77,3211.04×
Virginia74,3911.26×
Michigan73,5501.16×
Arizona72,4931.47×
Maryland56,6221.36×
Washington56,2291.16×
Massachusetts56,0631.18×
Tennessee42,9000.89×
Indiana42,8190.97×
Colorado41,2241.08×
Missouri40,4301.04×
Louisiana36,0661.16×
South Carolina35,3950.97×
Nevada30,8621.32×
Alabama29,9010.89×
Wisconsin28,9760.8×
Connecticut28,5601.18×
Minnesota26,6320.77×
Arkansas25,1001.26×
Oregon24,8260.9×
Oklahoma24,6220.92×
Kentucky23,0290.76×
Utah21,9441.01×
Mississippi17,2640.87×
Kansas17,0080.89×
Iowa14,9720.75×
New Mexico9,9980.83×
Nebraska9,3810.77×
Hawaii8,6180.83×
Washington, District of Columbia8,5081.17×
Idaho8,2210.68×
West Virginia7,9830.71×
Rhode Island7,4250.97×
New Hampshire7,2250.76×
Delaware6,7701.02×
Maine4,9920.58×
Montana3,4880.52×
South Dakota3,1740.57×
Alaska2,9760.58×
North Dakota2,7770.56×
Vermont2,4110.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Don Toliver audience
BrandAffinityCategory
Google Maps6.01×Internet & Social Media
DraftKings21.17×Sports
Indeed.com5.24×Business & Career
Enterprise Rent-A-Car7.41×Cars & Mobility
Nipsey Hussle22.62×Music & Radio
Autism Awareness9.64×Health
Hair Extensions6.08×Beauty & Wellness
Camila Cabello18.47×Music & Radio
Aaliyah16.74×Music & Radio
Toyota Supra14.3×Cars & Mobility
Diabetes mellitus awareness6.34×Health
Capital One3.72×Business & Career
Lionel Richie15.06×Music & Radio
Houston Astros7.59×Sports
Novak Djokovic11.64×Sports
StubHub7.68×Travel & Leisure
Luka Dončić9.17×Sports
Bernie Mac14.72×Movies & TV
Aaron Rodgers5.14×Sports
Apple Store6.33×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Don Toliver audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.75
Early Adopter MentalityPOWER1.8
Luxury OrientationPREMIUM1.21
Social Media UsageJOY1.11
ExtroversionTHRILL1.1
Family OrientationCONSERVATISM1.04

Worldwide distribution

Worldwide audience distribution share by country for Don Toliver
CountryShare
United States56.6%
Canada5.8%
Brazil4.2%

See Don Toliver audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Don Toliver have in United States?

Don Toliver has an estimated audience of 2,415,714 people in United States, concentrated in California and Texas.

What is the gender split and age of Don Toliver fans?

44.1% of Don Toliver fans are female, 55.9% are male, with an average age of 26.0 years.

Which brands do Don Toliver fans like most?

Don Toliver fans show strongest brand affinity for Google Maps (6.01×), DraftKings (21.17×), and Indeed.com (5.24×) over the country average.

Where do Don Toliver fans live in United States?

Don Toliver fans in United States are most concentrated in California (reach 415,650), Texas (reach 341,663), and Florida (reach 182,521). These three regions account for the largest share of the active audience.

What other brands do Don Toliver fans also like?

Beyond Don Toliver itself, the audience over-indexes on DraftKings (21.17×), Indeed.com (5.24×), Enterprise Rent-A-Car (7.41×), and Nipsey Hussle (22.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Don Toliver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.