Rascasse Audience Intelligence

Don Toliver Audience in United States

A data profile of the people who buy, follow and care about Don Toliver in United States — modelled from more than twelve digital signal sources. Don Toliver has an estimated audience of 3,474,933 people in United States.

#50among Hip hop in United States#1262among Person in United States#886in Music & Radio

The average Don Toliver fan in United States is 25.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gunna, Hair Extensions, Rick and Morty, with strongest over-indexing on Gunna (50.12× the country average).

Demographically, the Don Toliver audience skews more male with an average age of 25.9, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Don Toliver fan in United States is more male, around 25.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gunna.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Don Toliver profile in United States.

Audience size
3.5M
in United States
Gender
42.8%♀
57.2% male
Age
25.9
average years
Country rank
#9083
Person in United States
Fig. 01

Search interest · 12-month trend

+219%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Don Toliver fans

42.8% are female, 57.2% are male, average age 25.9.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Don Toliver audience in United States
MetricValue
Female42.8%
Male57.2%
Average age25.9
Estimated audience size3,474,933
Fig. 03

Age distribution

Ø 25.9
average years
Age distribution of the Don Toliver audience in United States
Age bracketShare%
16-1956%
20-2927%
30-3911%
40-495%
50+2%
Fig. 04

Worldwide distribution

63.6%

of the worldwide Don Toliver audience comes from United States.

Worldwide audience distribution share by country for Don Toliver
CountryShare
United States63.6%
Canada5.9%
Brazil3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Don Toliver audience in United States is strongest.

Fig. 05

Top regions by affinity

Don Toliver fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K1.55×
02Georgia~100K1.49×
03California~400K1.47×
04New Jersey~80K1.37×
05Arizona~70K1.35×
06Connecticut~30K1.35×
07Maryland~60K1.34×
08Nevada~30K1.32×
09Illinois~100K1.25×
10North Carolina~90K1.25×
11Pennsylvania~100K1.22×
12Oklahoma~30K1.22×
13Massachusetts~60K1.20×
14New York~200K1.19×
15Washington, District of Columbia~9K1.19×
16Virginia~70K1.18×
17Washington~60K1.15×
18Michigan~70K1.11×
19Arkansas~20K1.10×
20Ohio~80K1.07×
21Wisconsin~40K1.07×
22South Carolina~40K1.06×
23Louisiana~30K1.06×
24Minnesota~40K1.05×
25Kansas~20K1.05×
26Florida~200K1.04×
27Delaware~7K1.04×
28Missouri~40K1.02×
29Colorado~40K1.00×
30Rhode Island~8K0.99×
31Indiana~40K0.96×
32Alabama~30K0.91×
33Utah~20K0.91×
34Tennessee~40K0.87×
35Oregon~20K0.84×
36Mississippi~20K0.83×
37New Mexico~10K0.83×
38Nebraska~10K0.82×
39New Hampshire~8K0.80×
40Kentucky~20K0.78×
41Hawaii~8K0.77×
42Iowa~10K0.75×
43West Virginia~8K0.73×
44North Dakota~3K0.70×
45Idaho~8K0.67×
46South Dakota~4K0.66×
47Vermont~3K0.64×
48Alaska~3K0.63×
49Maine~5K0.62×
50Montana~4K0.59×
Fig. 06

Affinity by region

Affinity by region — Don Toliver, United States
0.59×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Don Toliver audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Don Toliver audience
#·InterestCategoryAffinity×
01GunnaMusic & Radio50.12×
02Tatyana AliMovies & TV22.33×
03Fat JoeMusic & Radio15.49×
04Chief KeefMusic & Radio14.73×
05Bernie MacMovies & TV14.39×
06Luther VandrossMusic & Radio14.14×
07Toyota SupraCars & Mobility9.42×
08Anthony JoshuaSports9.28×
09Digital audio workstationTechnology & Electronics9.01×
10Rick and MortyMovies & TV8.30×
11Hair ExtensionsBeauty & Wellness8.29×
12Megan FoxMovies & TV7.63×
13Teyana TaylorMovies & TV7.55×
14ASAP RockyMusic & Radio7.25×
15High-definition televisionTechnology & Electronics2.87×
16TikTokInternet & Social Media2.71×
17ConcertsMusic & Radio2.39×
18Consumer electronicsTechnology & Electronics2.05×
19ClothingFashion & Accessoires1.89×
20VehiclesCars & Mobility1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Don Toliver audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Don Toliver audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.57×
Price SensitivityPREMIUM1.47×
TraditionCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Don Toliver audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.58×
DIY MentalityTHRILL0.82×
SustainabilityBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Don Toliver have in United States?

Don Toliver has an estimated audience of 3,474,933 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Don Toliver fans?

42.8% of Don Toliver fans are female, 57.2% are male, with an average age of 25.9 years.

03

Which brands do Don Toliver fans like most?

Don Toliver fans show strongest brand affinity for Gunna (50.12×), Hair Extensions (8.29×), and Rick and Morty (8.3×) over the country average.

04

Where do Don Toliver fans live in United States?

Don Toliver fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Don Toliver fans also like?

Beyond Don Toliver itself, the audience over-indexes on Hair Extensions (8.29×), Rick and Morty (8.3×), Megan Fox (7.63×), and TikTok (2.71×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Don Toliver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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