Rascasse Audience Intelligence

Gunna Audience in United States

A data profile of the people who buy, follow and care about Gunna in United States — modelled from more than twelve digital signal sources. Gunna has an estimated audience of 1,367,359 people in United States.

#119among Hip hop in United States#3939among Person in United States#2316in Music & Radio

The average Gunna fan in United States is 25.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Georgia.

Top brand affinities include Don Toliver, August Alsina, DJ Mustard, with strongest over-indexing on Don Toliver (50.12× the country average).

Demographically, the Gunna audience skews more male with an average age of 25.6, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gunna fan in United States is more male, around 25.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Don Toliver.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gunna profile in United States.

Audience size
1.4M
in United States
Gender
35.5%♀
64.5% male
Age
25.6
average years
Country rank
#19002
Person in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gunna fans

35.5% are female, 64.5% are male, average age 25.6.

Fig. 02

Gender split

35.5%
Female
64.5%
Male
Demographic split for Gunna audience in United States
MetricValue
Female35.5%
Male64.5%
Average age25.6
Estimated audience size1,367,359
Fig. 03

Age distribution

Ø 25.6
average years
Age distribution of the Gunna audience in United States
Age bracketShare%
16-1958%
20-2925%
30-3911%
40-495%
50+1%
Fig. 04

Worldwide distribution

53.3%

of the worldwide Gunna audience comes from United States.

Worldwide audience distribution share by country for Gunna
CountryShare
United States53.3%
United Kingdom7.3%
Canada4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gunna audience in United States is strongest.

Fig. 05

Top regions by affinity

Gunna fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~100K2.86×
02Washington, District of Columbia~8K2.02×
03Maryland~50K1.92×
04Mississippi~20K1.81×
05Alabama~30K1.59×
06North Carolina~70K1.58×
07Louisiana~30K1.52×
08Virginia~50K1.42×
09South Carolina~30K1.41×
10New York~100K1.31×
11Texas~200K1.30×
12Florida~100K1.27×
13Delaware~5K1.24×
14Tennessee~30K1.22×
15Massachusetts~30K1.22×
16New Jersey~40K1.19×
17Connecticut~20K1.14×
18Pennsylvania~50K1.07×
19Rhode Island~5K1.06×
20Illinois~50K1.05×
21California~200K1.02×
22Ohio~40K1.02×
23Michigan~40K1.02×
24Arkansas~10K1.02×
25Nevada~10K1.00×
26Minnesota~20K0.92×
27Missouri~20K0.88×
28Indiana~20K0.87×
29Washington~20K0.84×
30Kentucky~10K0.84×
31Arizona~20K0.83×
32Oklahoma~10K0.79×
33Kansas~8K0.73×
34Alaska~2K0.72×
35Wisconsin~10K0.70×
36Nebraska~5K0.70×
37New Hampshire~4K0.68×
38Colorado~10K0.67×
39West Virginia~4K0.67×
40North Dakota~2K0.67×
41Hawaii~4K0.66×
42Maine~3K0.66×
43Oregon~10K0.65×
44Vermont~2K0.65×
45Iowa~7K0.63×
46South Dakota~2K0.62×
47New Mexico~4K0.60×
48Montana~2K0.54×
49Idaho~4K0.52×
50Utah~6K0.50×
Fig. 06

Affinity by region

Affinity by region — Gunna, United States
0.50×1.00×2.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gunna audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gunna audience
#·InterestCategoryAffinity×
01August AlsinaMusic & Radio105.88×
02WebbieMusic & Radio60.19×
03DJ MustardMusic & Radio52.85×
04Don ToliverMusic & Radio50.12×
05YG (rapper)Music & Radio41.46×
06Tatyana AliMovies & TV39.34×
07NAVMusic & Radio39.19×
08Fetty WapMusic & Radio34.13×
09CrunkMusic & Radio30.45×
10Chief KeefMusic & Radio26.59×
11Lil DuvalMovies & TV26.35×
12Bernie MacMovies & TV24.72×
13Good TimesMovies & TV24.15×
14Luther VandrossMusic & Radio21.46×
15OffsetMusic & Radio20.73×
16Lil DurkMusic & Radio20.16×
17Stil in BerlinFashion & Accessoires16.02×
18Teyana TaylorMovies & TV16.00×
19FutureMusic & Radio15.79×
20Sean CombsMusic & Radio13.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gunna audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gunna audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.35×
Luxury OrientationPREMIUM1.19×
ExtroversionTHRILL1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gunna audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.70×
Community OrientationOPEN0.75×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gunna have in United States?

Gunna has an estimated audience of 1,367,359 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gunna fans?

35.5% of Gunna fans are female, 64.5% are male, with an average age of 25.6 years.

03

Which brands do Gunna fans like most?

Gunna fans show strongest brand affinity for Don Toliver (50.12×), August Alsina (105.88×), and DJ Mustard (52.85×) over the country average.

04

Where do Gunna fans live in United States?

Gunna fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Georgia (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Gunna fans also like?

Beyond Gunna itself, the audience over-indexes on August Alsina (105.88×), DJ Mustard (52.85×), Fetty Wap (34.13×), and Sean Combs (13.34×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gunna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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