Rascasse Audience Intelligence

Gunna Audience in United States

Gunna has an estimated audience of 1.4M people in United States.

#114among Hip hop in United States#3704among people in United States#2080in Music & Radio

The average Gunna fan in United States is 26.4 years old, more male, and lives primarily in California.

Its fans are 5.8 years younger than the group average of 32.2.

Women make up 35.5% of the fan base, 13.7 percentage points fewer than the group average.

Compared with the other 1356 objects in Hip hop, Gunna fans stand out for their interest in August Alsina, DJ Mustard and YG (rapper).

Interest is seasonal: January, May and December account for 36% of the year's searches, March is the quietest month.

Most fans live in California, Georgia, Texas.

Top affinities include August Alsina, DJ Mustard, Don Toliver, with strongest over-indexing on August Alsina (105.88× the country average).

Demographically, the Gunna audience skews more male with an average age of 26.4, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

The typical Gunna fan in United States is more male, around 26.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for August Alsina.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.4M
in United States
Gender
35.5%♀
64.5% male
Age
26.4
average years
Country rank
#18925
among all objects in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Gunna fans

35.5% are female, 64.5% are male, average age 26.4.

Fig. 02

Gender split

35.5%
Female
64.5%
Male
Demographic split for Gunna audience in United States
MetricValue
Female35.5%
Male64.5%
Average age26.4
Estimated audience size1.4M
Fig. 03

Age distribution

Ø 26.4
average years
Age distribution of the Gunna audience in United States
Age bracketShare%
16-2458%
25-3425%
35-4411%
45-545%
55+1%
Fig. 04

Worldwide distribution

53.4%

of the worldwide Gunna audience comes from United States.

Worldwide audience distribution share by country for Gunna
CountryShare
United States53.4%
United Kingdom7.3%
Canada4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Gunna fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~100K2.86×
02Washington, District of Columbia~6K2.02×
03Maryland~50K1.92×
04Mississippi~20K1.81×
05Alabama~30K1.59×
06North Carolina~70K1.58×
07Louisiana~30K1.52×
08Virginia~50K1.42×
09South Carolina~30K1.41×
10New York~100K1.31×
11Texas~100K1.30×
12Florida~100K1.27×
13Delaware~5K1.24×
14Tennessee~40K1.22×
15Massachusetts~30K1.22×
16New Jersey~50K1.19×
17Connecticut~20K1.14×
18Pennsylvania~60K1.07×
19Rhode Island~5K1.06×
20Illinois~50K1.05×
21California~200K1.02×
22Ohio~50K1.02×
23Michigan~40K1.02×
24Arkansas~10K1.02×
25Nevada~10K1.00×
26Minnesota~20K0.92×
27Missouri~20K0.88×
28Indiana~20K0.87×
29Washington~30K0.84×
30Kentucky~20K0.84×
31Arizona~30K0.83×
32Oklahoma~10K0.79×
33Kansas~9K0.73×
34Alaska~2K0.72×
35Wisconsin~20K0.70×
36Nebraska~6K0.70×
37New Hampshire~4K0.68×
38Colorado~20K0.67×
39West Virginia~5K0.67×
40North Dakota~2K0.67×
41Hawaii~4K0.66×
42Maine~4K0.66×
43Oregon~10K0.65×
44Vermont~2K0.65×
45Iowa~8K0.63×
46South Dakota~2K0.62×
47New Mexico~5K0.60×
48Montana~2K0.54×
49Idaho~4K0.52×
50Utah~7K0.50×
Fig. 06

Affinity by region

Affinity by region — Gunna, United States
0.50×1.00×2.86×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Gunna audience vs. the country average
#·InterestCategoryAffinity×
01August AlsinaMusic & Radio105.88×
02DJ MustardMusic & Radio52.85×
03Don ToliverMusic & Radio50.12×
04YG (rapper)Music & Radio41.46×
05Tatyana AliMovies & TV39.34×
06NAVMusic & Radio39.19×
07Fetty WapMusic & Radio34.13×
08CrunkMusic & Radio30.45×
09Chief KeefMusic & Radio26.59×
10Lil DuvalMovies & TV26.35×
11Bernie MacMovies & TV24.72×
12Good TimesMovies & TV24.15×
13Luther VandrossMusic & Radio21.46×
14OffsetMusic & Radio20.73×
15Lil DurkMusic & Radio20.16×
16Stil in BerlinFashion & Accessoires16.02×
17Teyana TaylorMovies & TV16.00×
18FutureMusic & Radio15.79×
19Sean CombsMusic & Radio13.34×
20bôaMusic & Radio12.40×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Gunna audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Gunna audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.35×
Luxury OrientationPREMIUM1.19×
ExtroversionTHRILL1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Gunna audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.70×
Community OrientationOPEN0.75×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Appendix

Explore more audiences

More Hip hop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Gunna over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/gunna-208699” · Methodology