Rascasse Audience Intelligence

Lil Durk Audience in United States

A data profile of the people who buy, follow and care about Lil Durk in United States — modelled from more than twelve digital signal sources. Lil Durk has an estimated audience of 3,309,778 people in United States.

#55among Hip hop in United States#1344among Person in United States#929in Music & Radio

The average Lil Durk fan in United States is 27.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Illinois, California.

Top brand affinities include Britney Spears, Underground hip hop, Imdb, with strongest over-indexing on Britney Spears (8.24× the country average).

Demographically, the Lil Durk audience skews balanced with an average age of 27.5, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lil Durk fan in United States is balanced, around 27.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Britney Spears.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lil Durk profile in United States.

Audience size
3.3M
in United States
Gender
45.2%♀
54.8% male
Age
27.5
average years
Country rank
#9468
Person in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lil Durk fans

45.2% are female, 54.8% are male, average age 27.5.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Lil Durk audience in United States
MetricValue
Female45.2%
Male54.8%
Average age27.5
Estimated audience size3,309,778
Fig. 03

Age distribution

Ø 27.5
average years
Age distribution of the Lil Durk audience in United States
Age bracketShare%
16-1952%
20-2925%
30-3913%
40-497%
50+3%
Fig. 04

Worldwide distribution

62.0%

of the worldwide Lil Durk audience comes from United States.

Worldwide audience distribution share by country for Lil Durk
CountryShare
United States62.0%
Nigeria3.8%
United Kingdom3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lil Durk audience in United States is strongest.

Fig. 05

Top regions by affinity

Lil Durk fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~300K2.25×
02Mississippi~60K1.96×
03Georgia~200K1.83×
04Louisiana~80K1.66×
05Maryland~90K1.53×
06Delaware~10K1.47×
07South Carolina~80K1.41×
08Alabama~70K1.40×
09North Carolina~100K1.35×
10Ohio~100K1.34×
11Michigan~100K1.33×
12Indiana~90K1.33×
13Washington, District of Columbia~10K1.31×
14Pennsylvania~200K1.25×
15Missouri~70K1.24×
16Virginia~100K1.20×
17Tennessee~90K1.19×
18Connecticut~40K1.17×
19New York~200K1.13×
20New Jersey~100K1.13×
21Kentucky~50K1.12×
22Arkansas~30K1.10×
23Florida~300K1.08×
24Wisconsin~60K1.02×
25Rhode Island~10K1.01×
26Nevada~30K1.00×
27Texas~300K0.97×
28Minnesota~50K0.97×
29Massachusetts~70K0.92×
30Oklahoma~40K0.90×
31Iowa~30K0.85×
32West Virginia~10K0.82×
33Kansas~20K0.78×
34Nebraska~10K0.77×
35Arizona~60K0.75×
36North Dakota~5K0.70×
37South Dakota~6K0.68×
38California~300K0.67×
39New Mexico~10K0.63×
40Colorado~40K0.62×
41Washington~40K0.57×
42Maine~7K0.55×
43New Hampshire~7K0.52×
44Alaska~4K0.49×
45Oregon~20K0.48×
46Hawaii~7K0.48×
47Vermont~3K0.48×
48Montana~4K0.45×
49Idaho~8K0.43×
50Utah~10K0.40×
Fig. 06

Affinity by region

Affinity by region — Lil Durk, United States
0.40×1.00×2.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lil Durk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lil Durk audience
#·InterestCategoryAffinity×
01Kid CudiMusic & Radio9.77×
02Britney SpearsMusic & Radio8.24×
03Deep houseMusic & Radio7.23×
04Underground hip hopMusic & Radio6.85×
05ImdbMovies & TV6.64×
06Old-school hip hopMusic & Radio5.42×
07City BankBusiness & Career4.40×
08Curly HairBeauty & Wellness4.02×
09YouTube MusicInternet & Social Media3.79×
10Miami HeatSports3.51×
11LeBron JamesSports3.44×
12Los Angeles LakersSports3.31×
13NBA playoffsSports3.18×
14Golden State WarriorsSports2.92×
15LivemusicMusic & Radio2.87×
16Michael JacksonMusic & Radio2.82×
17Super BowlSports2.81×
18Taylor SwiftMusic & Radio2.53×
19SpotifyInternet & Social Media2.04×
20NFLSports1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lil Durk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lil Durk audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.52×
Urban LifestyleOPEN1.07×
Social Media UsageJOY0.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lil Durk audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.31×
Community OrientationOPEN0.40×
IndividualismJOY0.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lil Durk have in United States?

Lil Durk has an estimated audience of 3,309,778 people in United States, concentrated in Texas and Illinois.

02

What is the gender split and age of Lil Durk fans?

45.2% of Lil Durk fans are female, 54.8% are male, with an average age of 27.5 years.

03

Which brands do Lil Durk fans like most?

Lil Durk fans show strongest brand affinity for Britney Spears (8.24×), Underground hip hop (6.85×), and Imdb (6.64×) over the country average.

04

Where do Lil Durk fans live in United States?

Lil Durk fans in United States are most concentrated in Texas (reach ~300K), Illinois (reach ~300K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Lil Durk fans also like?

Beyond Lil Durk itself, the audience over-indexes on Underground hip hop (6.85×), Imdb (6.64×), YouTube Music (3.79×), and Curly Hair (4.02×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lil Durk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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