Lil Durk Audience in United States

Lil Durk logo

Lil Durk has an estimated audience of 3,600,630 people in United States. 45.2% are female, 54.8% are male, average age 27.5. Top regions: Texas, Illinois, California. Top brand affinities: Underground hip hop, Euphoria, Imdb, YouTube Music, Curly Hair.

The average Lil Durk fan in United States is 27.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Illinois, California. Top brand affinities include Underground hip hop, Euphoria, Imdb, with strongest over-indexing on Underground hip hop (6.85× the country average). Demographically, the Lil Durk audience skews balanced with an average age of 27.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Lil Durk fans

Demographic split for Lil Durk audience in United States
MetricValue
Female45.2%
Male54.8%
Average age27.5
Estimated audience size3,600,630

Audience persona

The typical Lil Durk fan in United States is balanced, around 27.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Underground hip hop.

Top regions in United States

Top regions ranked by reach for Lil Durk in United States
RegionReachAffinity
Texas306,4400.99×
Illinois288,7042.41×
California281,2080.71×
Florida278,8251.14×
New York238,2801.18×
Georgia208,6191.88×
North Carolina154,1831.42×
Pennsylvania150,5891.24×
Ohio149,2691.35×
Michigan128,5091.36×
Virginia107,8131.23×
New Jersey106,1671.16×
Maryland94,4051.52×
Tennessee90,8911.26×
Indiana90,1801.37×
South Carolina77,6891.43×
Louisiana74,8811.61×
Missouri72,0431.24×
Massachusetts69,1300.97×
Alabama66,8041.33×
Mississippi55,5751.87×
Arizona55,5200.76×
Wisconsin54,9301.01×
Kentucky51,3121.14×
Minnesota49,8070.97×
Washington42,7640.59×
Connecticut42,2411.17×
Colorado37,7710.67×
Nevada36,5511.05×
Oklahoma36,2470.91×
Arkansas32,0851.08×
Iowa25,8060.87×
Kansas22,8510.81×
Oregon20,2500.49×
Delaware14,0371.41×
Washington, District of Columbia13,6531.26×
Nebraska13,5010.75×
West Virginia13,3210.79×
Utah12,9550.4×
Rhode Island11,3750.99×
New Mexico10,8870.6×
New Hampshire7,0950.5×
Hawaii6,8530.44×
Maine6,8160.53×
Idaho6,7650.37×
South Dakota5,0870.61×
North Dakota4,5290.61×
Montana3,7960.38×
Alaska2,8660.37×
Vermont2,5240.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lil Durk audience
BrandAffinityCategory
Underground hip hop6.85×Music & Radio
Euphoria2.43×Movies & TV
Imdb6.64×Movies & TV
YouTube Music3.79×Internet & Social Media
Curly Hair4.02×Beauty & Wellness
Los Angeles Lakers3.31×Sports
Spotify2.04×Internet & Social Media
NBA playoffs3.18×Sports
Old-school hip hop5.42×Music & Radio
Deep house7.23×Music & Radio
LeBron James3.44×Sports
Golden State Warriors2.92×Sports
NFL1.58×Sports
Taylor Swift2.53×Music & Radio
Super Bowl2.81×Sports
Stephen Curry5.67×Sports
Livemusic2.87×Music & Radio
Miami Heat3.51×Sports
Chris Brown5.47×Music & Radio
Hair Extensions3.12×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lil Durk audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.3
Early Adopter MentalityPOWER1.71
ExtroversionTHRILL1.39
IndulgenceJOY1.06
Social Media UsageJOY1.06
Family OrientationCONSERVATISM1.03

Worldwide distribution

Worldwide audience distribution share by country for Lil Durk
CountryShare
United States63.6%
Nigeria3.6%
United Kingdom3.2%

See Lil Durk audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Lil Durk have in United States?

Lil Durk has an estimated audience of 3,600,630 people in United States, concentrated in Texas and Illinois.

What is the gender split and age of Lil Durk fans?

45.2% of Lil Durk fans are female, 54.8% are male, with an average age of 27.5 years.

Which brands do Lil Durk fans like most?

Lil Durk fans show strongest brand affinity for Underground hip hop (6.85×), Euphoria (2.43×), and Imdb (6.64×) over the country average.

Where do Lil Durk fans live in United States?

Lil Durk fans in United States are most concentrated in Texas (reach 306,440), Illinois (reach 288,704), and California (reach 281,208). These three regions account for the largest share of the active audience.

What other brands do Lil Durk fans also like?

Beyond Lil Durk itself, the audience over-indexes on Euphoria (2.43×), Imdb (6.64×), YouTube Music (3.79×), and Curly Hair (4.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lil Durk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.