Rascasse Audience Intelligence

ASAP Rocky Audience in United States

A data profile of the people who buy, follow and care about ASAP Rocky in United States — modelled from more than twelve digital signal sources. ASAP Rocky has an estimated audience of 6,652,465 people in United States.

#19among Hip hop in United States#432among Person in United States#411in Music & Radio

The average ASAP Rocky fan in United States is 29.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Rhianna (singer), Kid Cudi, Philip Rivers, with strongest over-indexing on Rhianna (singer) (11.82× the country average).

Demographically, the ASAP Rocky audience skews balanced with an average age of 29.3, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ASAP Rocky fan in United States is balanced, around 29.3 years old, with strong Sustainability tendencies and a notable affinity for Rhianna (singer).

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ASAP Rocky profile in United States.

Audience size
6.7M
in United States
Gender
45.4%♀
54.6% male
Age
29.3
average years
Country rank
#5238
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of ASAP Rocky fans

45.4% are female, 54.6% are male, average age 29.3.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for ASAP Rocky audience in United States
MetricValue
Female45.4%
Male54.6%
Average age29.3
Estimated audience size6,652,465
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the ASAP Rocky audience in United States
Age bracketShare%
16-1947%
20-2924%
30-3915%
40-4910%
50+5%
Fig. 04

Worldwide distribution

39.7%

of the worldwide ASAP Rocky audience comes from United States.

Worldwide audience distribution share by country for ASAP Rocky
CountryShare
United States39.7%
Germany4.5%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ASAP Rocky audience in United States is strongest.

Fig. 05

Top regions by affinity

ASAP Rocky fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~200K1.48×
02New York~500K1.44×
03Georgia~300K1.44×
04Washington, District of Columbia~30K1.38×
05California~1M1.36×
06New Jersey~200K1.29×
07Nevada~80K1.26×
08Texas~700K1.19×
09Illinois~300K1.19×
10Connecticut~80K1.19×
11Louisiana~100K1.18×
12North Carolina~200K1.17×
13Virginia~200K1.17×
14Massachusetts~200K1.17×
15Florida~500K1.12×
16Delaware~20K1.12×
17Pennsylvania~200K1.10×
18Washington~100K1.06×
19South Carolina~100K1.06×
20Rhode Island~20K1.06×
21Michigan~200K1.05×
22Oregon~80K1.03×
23Mississippi~60K1.03×
24Ohio~200K1.02×
25Arizona~100K0.99×
26Tennessee~100K0.99×
27Colorado~100K0.99×
28Missouri~100K0.97×
29Utah~60K0.95×
30New Mexico~30K0.95×
31Indiana~100K0.94×
32Minnesota~90K0.93×
33Oklahoma~70K0.93×
34Arkansas~50K0.89×
35Kansas~40K0.86×
36Nebraska~30K0.86×
37Alabama~80K0.85×
38Kentucky~70K0.85×
39Hawaii~20K0.85×
40Wisconsin~80K0.84×
41New Hampshire~20K0.82×
42Idaho~30K0.81×
43Maine~20K0.77×
44Vermont~9K0.77×
45Montana~10K0.75×
46North Dakota~10K0.75×
47Iowa~40K0.74×
48West Virginia~20K0.71×
49South Dakota~10K0.69×
50Alaska~9K0.65×
Fig. 06

Affinity by region

Affinity by region — ASAP Rocky, United States
0.65×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ASAP Rocky audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ASAP Rocky audience
#·InterestCategoryAffinity×
01Tory LanezFashion & Accessoires17.51×
02Kid CudiMusic & Radio14.59×
03Frank OceanMusic & Radio14.13×
04Rhianna (singer)Music & Radio11.82×
05Philip RiversSports10.64×
06Anthony Davis (basketball)Sports9.25×
07Memphis GrizzliesSports7.76×
08Carmelo AnthonySports7.38×
09New Orleans PelicansSports7.14×
10Utah JazzSports6.59×
11Minnesota TimberwolvesSports6.35×
12Charlotte HornetsSports6.19×
13Phoenix SunsSports5.69×
14Underground hip hopMusic & Radio4.16×
15NBA FinalsSports3.91×
16NBA playoffsSports3.81×
17TwitchGames3.71×
18WingstopFood & Beverages3.06×
19Texas RoadhouseFood & Beverages3.03×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ASAP Rocky audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ASAP Rocky audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.92×
Early Adopter MentalityPOWER1.71×
IndulgenceJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ASAP Rocky audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.43×
Need for SecurityCONSERVATISM0.45×
SpiritualityBALANCE0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ASAP Rocky have in United States?

ASAP Rocky has an estimated audience of 6,652,465 people in United States, concentrated in California and Texas.

02

What is the gender split and age of ASAP Rocky fans?

45.4% of ASAP Rocky fans are female, 54.6% are male, with an average age of 29.3 years.

03

Which brands do ASAP Rocky fans like most?

ASAP Rocky fans show strongest brand affinity for Rhianna (singer) (11.82×), Kid Cudi (14.59×), and Philip Rivers (10.64×) over the country average.

04

Where do ASAP Rocky fans live in United States?

ASAP Rocky fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do ASAP Rocky fans also like?

Beyond ASAP Rocky itself, the audience over-indexes on Kid Cudi (14.59×), Philip Rivers (10.64×), Anthony Davis (basketball) (9.25×), and Frank Ocean (14.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for ASAP Rocky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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