ASAP Rocky Audience in United States

ASAP Rocky logo

ASAP Rocky has an estimated audience of 6,552,024 people in United States. 45.4% are female, 54.6% are male, average age 29.3. Top regions: California, Texas, New York. Top brand affinities: Rhianna (singer), Tory Lanez, Frank Ocean, Philip Rivers, NBA Finals.

The average ASAP Rocky fan in United States is 29.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Rhianna (singer), Tory Lanez, Frank Ocean, with strongest over-indexing on Rhianna (singer) (11.82× the country average). Demographically, the ASAP Rocky audience skews balanced with an average age of 29.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of ASAP Rocky fans

Demographic split for ASAP Rocky audience in United States
MetricValue
Female45.4%
Male54.6%
Average age29.3
Estimated audience size6,552,024

Audience persona

The typical ASAP Rocky fan in United States is balanced, around 29.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rhianna (singer).

Top regions in United States

Top regions ranked by reach for ASAP Rocky in United States
RegionReachAffinity
California1,022,6311.42×
Texas692,2141.23×
New York571,7611.56×
Florida520,1841.17×
Georgia308,2281.53×
Illinois256,1581.17×
Pennsylvania245,3781.11×
North Carolina236,1601.2×
New Jersey215,5241.29×
Ohio207,5371.03×
Virginia196,5381.23×
Michigan183,2311.07×
Maryland166,0581.47×
Massachusetts149,9721.16×
Washington136,2241.04×
Tennessee134,5961.02×
Indiana114,6110.96×
South Carolina108,2251.1×
Colorado107,0031.04×
Missouri106,3871.01×
Louisiana103,9141.23×
Arizona98,0580.73×
Minnesota90,9750.97×
Wisconsin82,2880.83×
Nevada80,2811.27×
Connecticut78,4541.19×
Oregon77,6281.03×
Kentucky71,1110.87×
Oklahoma70,2230.97×
Alabama63,2800.69×
Mississippi56,4851.05×
Utah55,3200.94×
Arkansas48,3790.9×
Kansas45,4510.88×
Iowa40,3250.75×
New Mexico29,1560.89×
Nebraska28,0620.85×
Washington, District of Columbia26,9721.37×
Idaho26,1700.8×
Hawaii24,7500.88×
Rhode Island21,6871.04×
West Virginia21,0740.69×
Delaware19,8251.1×
New Hampshire19,5510.76×
Maine17,1670.73×
Montana12,9320.71×
South Dakota9,5680.63×
North Dakota9,2190.68×
Vermont7,9540.69×
Alaska6,6070.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ASAP Rocky audience
BrandAffinityCategory
Rhianna (singer)11.82×Music & Radio
Tory Lanez17.51×Fashion & Accessoires
Frank Ocean14.13×Music & Radio
Philip Rivers10.64×Sports
NBA Finals3.91×Sports
Texas Roadhouse3.03×Food & Beverages
Minnesota Timberwolves6.35×Sports
NBA playoffs3.81×Sports
Russell Westbrook8.73×Sports
Utah Jazz6.59×Sports
Indiana Pacers6.76×Sports
Memphis Grizzlies7.76×Sports
Euphoria1.86×Movies & TV
Beauty1.75×Beauty & Wellness
Anthony Davis (basketball)9.25×Sports
Phoenix Suns5.69×Sports
New Orleans Pelicans7.14×Sports
Underground hip hop4.16×Music & Radio
Wingstop3.06×Food & Beverages
Twitch3.71×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ASAP Rocky audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.82
Early Adopter MentalityPOWER1.99
SustainabilityBALANCE1.35
Luxury OrientationPREMIUM1.33
Sports ActivityPOWER1.1
Social Media UsageJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for ASAP Rocky
CountryShare
United States39.4%
Germany4.7%
United Kingdom4.3%

See ASAP Rocky audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does ASAP Rocky have in United States?

ASAP Rocky has an estimated audience of 6,552,024 people in United States, concentrated in California and Texas.

What is the gender split and age of ASAP Rocky fans?

45.4% of ASAP Rocky fans are female, 54.6% are male, with an average age of 29.3 years.

Which brands do ASAP Rocky fans like most?

ASAP Rocky fans show strongest brand affinity for Rhianna (singer) (11.82×), Tory Lanez (17.51×), and Frank Ocean (14.13×) over the country average.

Where do ASAP Rocky fans live in United States?

ASAP Rocky fans in United States are most concentrated in California (reach 1,022,631), Texas (reach 692,214), and New York (reach 571,761). These three regions account for the largest share of the active audience.

What other brands do ASAP Rocky fans also like?

Beyond ASAP Rocky itself, the audience over-indexes on Tory Lanez (17.51×), Frank Ocean (14.13×), Philip Rivers (10.64×), and NBA Finals (3.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ASAP Rocky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.