Rascasse Audience Intelligence

Rick Ross Audience in United States

A data profile of the people who buy, follow and care about Rick Ross in United States — modelled from more than twelve digital signal sources. Rick Ross has an estimated audience of 2,535,923 people in United States.

#69among Hip hop in United States#1973among Person in United States#1247in Music & Radio

The average Rick Ross fan in United States is 29.4 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Britney Spears, Underground hip hop, Imdb, with strongest over-indexing on Britney Spears (4.99× the country average).

Demographically, the Rick Ross audience skews balanced with an average age of 29.4, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rick Ross fan in United States is balanced, around 29.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Britney Spears.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rick Ross profile in United States.

Audience size
2.5M
in United States
Gender
46.6%♀
53.4% male
Age
29.4
average years
Country rank
#11792
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rick Ross fans

46.6% are female, 53.4% are male, average age 29.4.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for Rick Ross audience in United States
MetricValue
Female46.6%
Male53.4%
Average age29.4
Estimated audience size2,535,923
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Rick Ross audience in United States
Age bracketShare%
16-1946%
20-2924%
30-3915%
40-4910%
50+5%
Fig. 04

Worldwide distribution

51.6%

of the worldwide Rick Ross audience comes from United States.

Worldwide audience distribution share by country for Rick Ross
CountryShare
United States51.6%
United Kingdom4.0%
China3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rick Ross audience in United States is strongest.

Fig. 05

Top regions by affinity

Rick Ross fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K2.20×
02Mississippi~40K2.04×
03Louisiana~60K1.77×
04Alabama~50K1.57×
05Florida~300K1.55×
06Maryland~60K1.46×
07South Carolina~50K1.42×
08North Carolina~100K1.35×
09Washington, District of Columbia~9K1.25×
10Delaware~8K1.25×
11New York~200K1.22×
12Tennessee~60K1.22×
13Michigan~80K1.21×
14Virginia~70K1.18×
15Texas~200K1.14×
16Nevada~30K1.14×
17Illinois~90K1.12×
18New Jersey~70K1.11×
19Arkansas~20K1.10×
20Ohio~80K1.08×
21Pennsylvania~90K1.06×
22Connecticut~30K1.03×
23Kentucky~30K1.00×
24Missouri~40K0.99×
25Indiana~40K0.98×
26California~300K0.93×
27Massachusetts~50K0.93×
28Oklahoma~30K0.93×
29Rhode Island~7K0.88×
30Arizona~40K0.85×
31Wisconsin~30K0.81×
32Kansas~20K0.81×
33North Dakota~4K0.81×
34Washington~40K0.80×
35Nebraska~9K0.76×
36West Virginia~9K0.76×
37Colorado~30K0.75×
38Minnesota~30K0.74×
39Iowa~10K0.72×
40Oregon~20K0.71×
41New Mexico~9K0.71×
42Hawaii~7K0.69×
43Alaska~4K0.68×
44New Hampshire~6K0.67×
45Maine~6K0.65×
46South Dakota~4K0.64×
47Vermont~3K0.64×
48Montana~4K0.59×
49Idaho~7K0.57×
50Utah~10K0.56×
Fig. 06

Affinity by region

Affinity by region — Rick Ross, United States
0.56×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rick Ross audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rick Ross audience
#·InterestCategoryAffinity×
01Lil DurkMusic & Radio7.81×
02ImdbMovies & TV6.46×
03Stephen CurrySports5.46×
04Soca musicMusic & Radio5.22×
05Britney SpearsMusic & Radio4.99×
06Old-school hip hopMusic & Radio4.78×
07Underground hip hopMusic & Radio4.57×
08Curly HairBeauty & Wellness4.18×
09DiddyMusic & Radio4.10×
10Miami HeatSports3.65×
11YouTube MusicInternet & Social Media3.62×
12JamaicaTravel & Leisure3.52×
13Hair ExtensionsBeauty & Wellness3.34×
14Lace wigBeauty & Wellness3.05×
15Alternative hip hopMusic & Radio2.60×
16Los Angeles LakersSports2.41×
17WigBeauty & Wellness2.38×
18NBA playoffsSports2.36×
19Taylor SwiftMusic & Radio2.10×
20SpotifyInternet & Social Media1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rick Ross audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rick Ross audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.18×
Early Adopter MentalityPOWER1.16×
TraditionCONSERVATISM0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rick Ross audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.55×
SpiritualityBALANCE0.61×
IndividualismJOY0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rick Ross have in United States?

Rick Ross has an estimated audience of 2,535,923 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Rick Ross fans?

46.6% of Rick Ross fans are female, 53.4% are male, with an average age of 29.4 years.

03

Which brands do Rick Ross fans like most?

Rick Ross fans show strongest brand affinity for Britney Spears (4.99×), Underground hip hop (4.57×), and Imdb (6.46×) over the country average.

04

Where do Rick Ross fans live in United States?

Rick Ross fans in United States are most concentrated in Florida (reach ~300K), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Rick Ross fans also like?

Beyond Rick Ross itself, the audience over-indexes on Underground hip hop (4.57×), Imdb (6.46×), Curly Hair (4.18×), and YouTube Music (3.62×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rick Ross. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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