Rascasse Audience Intelligence

Rick Ross Audience in United States

Rick Ross has an estimated audience of 3.5M people in United States.

#61among Hip hop in United States#1272among people in United States#791in Music & Radio

The average Rick Ross fan in United States is 30.1 years old, balanced, and lives primarily in California.

By number of fans, Rick Ross ranks #61 among the 1357 objects in Hip hop in United States.

Its fans are 2.0 years younger than the group average of 32.1.

Women make up 46.6% of the fan base, 3.1 percentage points fewer than the group average.

Compared with the other 1356 objects in Hip hop, Rick Ross fans stand out for their interest in Lil Baby, Imdb and Stephen Curry.

Most fans live in California, Florida, Texas.

Top affinities include Lil Durk, Kid Cudi, Lil Baby, with strongest over-indexing on Lil Durk (7.81× the country average).

Demographically, the Rick Ross audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.

The typical Rick Ross fan in United States is balanced, around 30.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Lil Durk.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.5M
in United States
Gender
46.6%♀
53.4% male
Age
30.1
average years
Country rank
#9314
among all objects in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Rick Ross fans

46.6% are female, 53.4% are male, average age 30.1.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for Rick Ross audience in United States
MetricValue
Female46.6%
Male53.4%
Average age30.1
Estimated audience size3.5M
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Rick Ross audience in United States
Age bracketShare%
16-2446%
25-3424%
35-4415%
45-5410%
55+5%
Fig. 04

Worldwide distribution

54.2%

of the worldwide Rick Ross audience comes from United States.

Worldwide audience distribution share by country for Rick Ross
CountryShare
United States54.2%
United Kingdom4.3%
Canada3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Rick Ross fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K2.20×
02Mississippi~60K2.04×
03Louisiana~90K1.77×
04Alabama~80K1.57×
05Florida~300K1.55×
06Maryland~90K1.46×
07South Carolina~80K1.42×
08North Carolina~200K1.35×
09Delaware~10K1.25×
10Washington, District of Columbia~9K1.25×
11New York~300K1.22×
12Tennessee~90K1.22×
13Michigan~100K1.21×
14Virginia~100K1.18×
15Texas~300K1.14×
16Nevada~40K1.14×
17Illinois~100K1.12×
18New Jersey~100K1.11×
19Arkansas~30K1.10×
20Ohio~100K1.08×
21Pennsylvania~100K1.06×
22Connecticut~40K1.03×
23Kentucky~50K1.00×
24Missouri~60K0.99×
25Indiana~70K0.98×
26California~400K0.93×
27Massachusetts~70K0.93×
28Oklahoma~40K0.93×
29Rhode Island~10K0.88×
30Arizona~70K0.85×
31Wisconsin~50K0.81×
32Kansas~20K0.81×
33North Dakota~7K0.81×
34Washington~60K0.80×
35Nebraska~20K0.76×
36West Virginia~10K0.76×
37Colorado~40K0.75×
38Minnesota~40K0.74×
39Iowa~20K0.72×
40Oregon~30K0.71×
41New Mexico~20K0.71×
42Hawaii~10K0.69×
43Alaska~5K0.68×
44New Hampshire~9K0.67×
45Maine~9K0.65×
46South Dakota~6K0.64×
47Vermont~4K0.64×
48Montana~7K0.59×
49Idaho~10K0.57×
50Utah~20K0.56×
Fig. 06

Affinity by region

Affinity by region — Rick Ross, United States
0.56×1.00×2.20×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Rick Ross audience vs. the country average
#·InterestCategoryAffinity×
01Lil DurkMusic & Radio7.81×
02Kid CudiMusic & Radio6.93×
03Lil BabyMusic & Radio6.57×
04ImdbMovies & TV6.46×
05Stephen CurrySports5.46×
06Britney SpearsMusic & Radio4.99×
07Old-school hip hopMusic & Radio4.78×
08Underground hip hopMusic & Radio4.57×
09Curly HairBeauty & Wellness4.18×
10WorldStarHipHopMusic & Radio4.09×
11Miami HeatSports3.65×
12YouTube MusicMusic & Radio3.62×
13Hair ExtensionsBeauty & Wellness3.34×
14Lace wigBeauty & Wellness3.05×
15ZendayaMovies & TV2.71×
16Los Angeles LakersSports2.41×
17Golden State WarriorsSports2.38×
18Taylor SwiftMusic & Radio2.10×
19LeBron JamesSports2.04×
20SpotifyMusic & Radio1.83×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Rick Ross audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Rick Ross audience vs. the country average · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.18×
Early Adopter MentalityPOWER1.16×
TraditionCONSERVATISM0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Rick Ross audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.55×
SpiritualityBALANCE0.61×
IndividualismJOY0.61×
0×1.00× baseline2×
Appendix

Explore more audiences

More Hip hop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Rick Ross over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/rick-ross-18215” · Methodology