Rick Ross Audience in United States

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Rick Ross has an estimated audience of 2,460,228 people in United States. 46.6% are female, 53.4% are male, average age 29.4. Top regions: California, Florida, Texas. Top brand affinities: Underground hip hop, Imdb, Curly Hair, Euphoria, YouTube Music.

The average Rick Ross fan in United States is 29.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Underground hip hop, Imdb, Curly Hair, with strongest over-indexing on Underground hip hop (4.57× the country average). Demographically, the Rick Ross audience skews balanced with an average age of 29.4, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Rick Ross fans

Demographic split for Rick Ross audience in United States
MetricValue
Female46.6%
Male53.4%
Average age29.4
Estimated audience size2,460,228

Audience persona

The typical Rick Ross fan in United States is balanced, around 29.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Underground hip hop.

Top regions in United States

Top regions ranked by reach for Rick Ross in United States
RegionReachAffinity
California270,1021×
Florida251,4051.51×
Texas251,1841.19×
New York183,9441.34×
Georgia170,0302.24×
North Carolina105,1101.42×
Illinois96,6821.18×
Pennsylvania88,3881.07×
Ohio84,3051.11×
Michigan79,6321.24×
Virginia72,8491.22×
New Jersey72,0021.15×
Maryland62,8951.49×
Tennessee61,9201.25×
Louisiana56,6261.78×
Alabama53,8991.57×
South Carolina53,2301.44×
Massachusetts46,3500.96×
Indiana44,1930.98×
Arizona43,5420.87×
Missouri39,7051×
Washington39,0290.79×
Mississippi38,4281.9×
Colorado31,1360.8×
Kentucky30,6050.99×
Wisconsin30,0590.81×
Nevada28,7011.21×
Minnesota26,6320.76×
Oklahoma26,1060.96×
Connecticut24,8411.01×
Arkansas21,0361.04×
Oregon18,8900.67×
Kansas15,7010.81×
Iowa14,5590.72×
Utah12,1200.55×
Washington, District of Columbia9,2841.26×
Nebraska8,8350.72×
New Mexico8,3610.68×
West Virginia7,9260.69×
Delaware7,8371.15×
Hawaii7,1580.68×
Idaho6,5160.53×
Rhode Island6,4790.83×
New Hampshire5,7570.59×
Maine5,1790.59×
North Dakota3,5360.7×
Montana3,5340.52×
South Dakota3,1910.56×
Alaska2,9390.56×
Vermont2,2270.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rick Ross audience
BrandAffinityCategory
Underground hip hop4.57×Music & Radio
Imdb6.46×Movies & TV
Curly Hair4.18×Beauty & Wellness
Euphoria1.79×Movies & TV
YouTube Music3.62×Internet & Social Media
Diddy4.1×Music & Radio
Hair Extensions3.34×Beauty & Wellness
Spotify1.83×Internet & Social Media
Miami Heat3.65×Sports
Lace wig3.05×Beauty & Wellness
Stephen Curry5.46×Sports
Old-school hip hop4.78×Music & Radio
Lil Durk7.81×Music & Radio
Alternative hip hop2.6×Music & Radio
Los Angeles Lakers2.41×Sports
Golden State Warriors2.38×Sports
Taylor Swift2.1×Music & Radio
Wig2.38×Beauty & Wellness
Soca music5.22×Music & Radio
Jamaica3.52×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rick Ross audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.98
Luxury OrientationPREMIUM2.5
Risk AppetiteTHRILL1.77
Early Adopter MentalityPOWER1.69
Family OrientationCONSERVATISM1.28
ExtroversionTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Rick Ross
CountryShare
United States51.6%
United Kingdom4.1%
China3.6%

See Rick Ross audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Rick Ross have in United States?

Rick Ross has an estimated audience of 2,460,228 people in United States, concentrated in California and Florida.

What is the gender split and age of Rick Ross fans?

46.6% of Rick Ross fans are female, 53.4% are male, with an average age of 29.4 years.

Which brands do Rick Ross fans like most?

Rick Ross fans show strongest brand affinity for Underground hip hop (4.57×), Imdb (6.46×), and Curly Hair (4.18×) over the country average.

Where do Rick Ross fans live in United States?

Rick Ross fans in United States are most concentrated in California (reach 270,102), Florida (reach 251,405), and Texas (reach 251,184). These three regions account for the largest share of the active audience.

What other brands do Rick Ross fans also like?

Beyond Rick Ross itself, the audience over-indexes on Imdb (6.46×), Curly Hair (4.18×), Euphoria (1.79×), and YouTube Music (3.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rick Ross. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.