A data profile of the people who buy, follow and care about Old-school hip hop in United States — modelled from more than twelve digital signal sources. Old-school hip hop has an estimated audience of 11,491,987 people in United States.
Old-school hip hop has an estimated audience of 11,491,987 people in United States. 44.0% are female, 56.0% are male, average age 31.4.
The key figures that characterise the Old-school hip hop profile in United States.
44.0% are female, 56.0% are male, average age 31.4.
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 31.4 |
| Estimated audience size | 11,491,987 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Old-school hip hop audience comes from United States.
| Country | Share |
|---|---|
| United States | 37.9% |
| Germany | 7.9% |
| United Kingdom | 4.2% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Old-school hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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