Old-school hip hop Audience in Germany
Old-school hip hop has an estimated audience of 2,396,914 people in Germany. 44.8% are female, 55.2% are male, average age 34.3. Top brand affinities: StayFriends.de, Underground hip hop, Spotify, Finch, Wirtz.
Top brand affinities include StayFriends.de, Underground hip hop, Spotify, with strongest over-indexing on StayFriends.de (20.86× the country average). Demographically, the Old-school hip hop audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Old-school hip hop fans
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 34.3 |
| Estimated audience size | 2,396,914 |
Audience persona
The typical Old-school hip hop fan in Germany is more male, around 34.3 years old, with strong Patriotism tendencies and a notable affinity for StayFriends.de.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| StayFriends.de | 20.86× | Internet & Social Media |
| Underground hip hop | 5.24× | Music & Radio |
| Spotify | 1.51× | Internet & Social Media |
| Finch | 2.26× | Music & Radio |
| Wirtz | 1.99× | Music & Radio |
| SoundCloud | 3.48× | Music & Radio |
| Schlager music | 1.55× | Music & Radio |
| Livemusic | 1.56× | Music & Radio |
| GMX Mail | 1.77× | Internet & Social Media |
| Roland Kaiser | 1.62× | Music & Radio |
| Alternative hip hop | 1.88× | Music & Radio |
| East Coast hip hop | 2.05× | Music & Radio |
| Apache (rapper) | 4.67× | Music & Radio |
| Dance music | 1.6× | Music & Radio |
| Westdeutscher Rundfunk | 1.54× | Movies & TV |
| G-funk | 4.77× | Music & Radio |
| Electro (music) | 1.68× | Music & Radio |
| Kendrick Lamar | 4.3× | Music & Radio |
| The Rookie | 1.57× | Movies & TV |
| West Coast hip hop | 1.93× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.27 |
| Urban Lifestyle | OPEN | 1.2 |
| Extroversion | THRILL | 1.13 |
| Indulgence | JOY | 1.08 |
| Sports Activity | POWER | 0.94 |
| Social Media Usage | JOY | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.9% |
| Germany | 7.9% |
| United Kingdom | 4.2% |
See Old-school hip hop audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Old-school hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.