Old-school hip hop Audience in Germany
Old-school hip hop has an estimated audience of 2,396,914 people in Germany. 44.8% are female, 55.2% are male, average age 34.3. Top brand affinities: StayFriends.de, Old-school hip hop, Grandmaster Flash, N.W.A Music, A Tribe Called Quest.
Top brand affinities include StayFriends.de, Old-school hip hop, Grandmaster Flash, with strongest over-indexing on StayFriends.de (20.86× the country average). Demographically, the Old-school hip hop audience skews more male with an average age of 34.3, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Old-school hip hop fans
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 34.3 |
| Estimated audience size | 2,396,914 |
Audience persona
The typical Old-school hip hop fan in Germany is more male, around 34.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for StayFriends.de.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| StayFriends.de | 20.86× | Internet & Social Media |
| Old-school hip hop | 14.48× | Music & Radio |
| Grandmaster Flash | 7.71× | Music & Radio |
| N.W.A Music | 7.5× | Music & Radio |
| A Tribe Called Quest | 6.92× | Music & Radio |
| JUL (saint Jean La Puenta) | 6.59× | Music & Radio |
| Bone Thugs-n-Harmony | 6.56× | Music & Radio |
| The Sugarhill Gang | 6.43× | Music & Radio |
| Kurupt | 6.2× | Music & Radio |
| Pete Rock | 5.97× | Music & Radio |
| Syd tha Kyd | 5.87× | Music & Radio |
| Young Scooter | 5.53× | Music & Radio |
| Nate Dogg | 5.53× | Music & Radio |
| Masta Ace | 5.5× | Music & Radio |
| Hip Hop in the 90s | 5.45× | Music & Radio |
| Eazy-E | 5.43× | Music & Radio |
| Mannie Fresh | 5.38× | Music & Radio |
| Texas Longhorns | 5.3× | Sports |
| Downtown Detroit | 5.28× | |
| Sadek | 5.25× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.79 |
| Design Affinity | PREMIUM | 1.32 |
| Urban Lifestyle | OPEN | 1.31 |
| Spirituality | BALANCE | 1.26 |
| Sustainability | BALANCE | 1.15 |
| Sports Activity | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.9% |
| Germany | 7.9% |
| United Kingdom | 4.2% |
See Old-school hip hop audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Old-school hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.