A data profile of the people who buy, follow and care about Old-school hip hop in Germany — modelled from more than twelve digital signal sources. Old-school hip hop has an estimated audience of 2,396,914 people in Germany.
Old-school hip hop has an estimated audience of 2,396,914 people in Germany. 44.8% are female, 55.2% are male, average age 34.3. Top brand affinities: StayFriends.de, Underground hip hop, Spotify, SoundCloud, Finch.
Top brand affinities include StayFriends.de, Underground hip hop, Spotify, with strongest over-indexing on StayFriends.de (20.86× the country average).
Demographically, the Old-school hip hop audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Extroversion, Tradition.
The typical Old-school hip hop fan in Germany is more male, around 34.3 years old, with strong Extroversion tendencies and a notable affinity for StayFriends.de.
The key figures that characterise the Old-school hip hop profile in Germany.
44.8% are female, 55.2% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 34.3 |
| Estimated audience size | 2,396,914 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide Old-school hip hop audience comes from Germany.
| Country | Share |
|---|---|
| United States | 37.9% |
| Germany | 7.9% |
| United Kingdom | 4.2% |
The strongest cross-interests of the Old-school hip hop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | StayFriends.de | Internet & Social Media | 20.86× | ||
| 02 | Underground hip hop | Music & Radio | 5.24× | ||
| 03 | G-funk | Music & Radio | 4.77× | ||
| 04 | Apache (rapper) | Music & Radio | 4.67× | ||
| 05 | SoundCloud | Music & Radio | 3.48× | ||
| 06 | Drake | Music & Radio | 3.12× | ||
| 07 | Finch | Music & Radio | 2.26× | ||
| 08 | East Coast hip hop | Music & Radio | 2.05× | ||
| 09 | West Coast hip hop | Music & Radio | 1.93× | ||
| 10 | Alternative hip hop | Music & Radio | 1.88× | ||
| 11 | Andrea Berg | Music & Radio | 1.87× | ||
| 12 | GMX Mail | Internet & Social Media | 1.77× | ||
| 13 | Electro (music) | Music & Radio | 1.68× | ||
| 14 | Roland Kaiser | Music & Radio | 1.62× | ||
| 15 | Dance music | Music & Radio | 1.60× | ||
| 16 | Udo Lindenberg | Music & Radio | 1.60× | ||
| 17 | Livemusic | Music & Radio | 1.56× | ||
| 18 | Schlager music | Music & Radio | 1.55× | ||
| 19 | Westdeutscher Rundfunk | Movies & TV | 1.54× | ||
| 20 | Spotify | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.23× | |
| Tradition | CONSERVATISM | 1.16× | |
| Spirituality | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.75× | |
| Design Affinity | PREMIUM | 0.77× | |
| Early Adopter Mentality | POWER | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Old-school hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.