Rascasse Audience Intelligence

SoundCloud Audience in Germany

A data profile of the people who buy, follow and care about SoundCloud in Germany — modelled from more than twelve digital signal sources. SoundCloud has an estimated audience of 2,171,080 people in Germany.

#15among TV / music streaming in Germany#99among Website / Newspaper / Magazine in Germany#249in Music & Radio

The average SoundCloud fan in Germany is 35.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Underground hip hop, TikTok, Sports, with strongest over-indexing on Underground hip hop (6.14× the country average).

Demographically, the SoundCloud audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical SoundCloud fan in Germany is more male, around 35.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Underground hip hop.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SoundCloud profile in Germany.

Audience size
2.2M
in Germany
Gender
42.6%♀
57.4% male
Age
35.0
average years
Country rank
#3073
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of SoundCloud

42.6% are female, 57.4% are male, average age 35.0.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for SoundCloud audience in Germany
MetricValue
Female42.6%
Male57.4%
Average age35.0
Estimated audience size2,171,080
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the SoundCloud audience in Germany
Age bracketShare%
16-1931%
20-2920%
30-3919%
40-4916%
50+13%
Fig. 04

Worldwide distribution

4.1%

of the worldwide SoundCloud audience comes from Germany.

Worldwide audience distribution share by country for SoundCloud
CountryShare
United States27.2%
United Kingdom5.1%
Indonesia4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SoundCloud audience in Germany is strongest.

Fig. 05

Top regions by affinity

SoundCloud fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.46×
02Sachsen-Anhalt~80K1.41×
03Hessen~200K1.33×
04Sachsen~100K1.31×
05Thüringen~70K1.30×
06Brandenburg~70K1.11×
07Mecklenburg-Vorpommern~40K0.97×
08Hamburg~50K0.93×
09Bremen~20K0.89×
10Nordrhein-Westfalen~400K0.81×
11Niedersachsen~200K0.79×
12Baden-Württemberg~200K0.77×
13Schleswig-Holstein~60K0.77×
14Bayern~300K0.76×
15Rheinland-Pfalz~80K0.74×
16Saarland~20K0.67×
Fig. 06

Affinity by region

Affinity by region — SoundCloud, Germany
0.67×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SoundCloud audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SoundCloud audience
#·InterestCategoryAffinity×
01Apache (rapper)Music & Radio8.51×
02Independent musicMusic & Radio7.08×
03Underground hip hopMusic & Radio6.14×
04Acoustic guitarMusic & Radio4.41×
05Recording studioMusic & Radio4.13×
06Ariana GrandeMusic & Radio3.32×
07YouTube MusicInternet & Social Media2.96×
08Stranger ThingsMovies & TV2.86×
09Maltese (dog)Pets & Animals2.81×
10KPop Demon HuntersMovies & TV2.67×
11LivemusicMusic & Radio2.58×
12ActingBusiness & Career2.25×
13TwitchGames2.17×
14Self-loveHealth2.16×
15SupermanMovies & TV2.16×
16SpotifyInternet & Social Media2.07×
17TikTokInternet & Social Media1.97×
18Harry PotterMovies & TV1.55×
19UkrainiansMusic & Radio1.54×
20SportsSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SoundCloud audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SoundCloud audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.44×
Social Media UsageJOY1.38×
TraditionCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SoundCloud audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
DIY MentalityTHRILL0.85×
Family OrientationCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SoundCloud have in Germany?

SoundCloud has an estimated audience of 2,171,080 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of SoundCloud fans?

42.6% of SoundCloud fans are female, 57.4% are male, with an average age of 35.0 years.

03

Which brands do SoundCloud fans like most?

SoundCloud fans show strongest brand affinity for Underground hip hop (6.14×), TikTok (1.97×), and Sports (1.51×) over the country average.

04

Where do SoundCloud fans live in Germany?

SoundCloud fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do SoundCloud fans also like?

Beyond SoundCloud itself, the audience over-indexes on TikTok (1.97×), Sports (1.51×), Spotify (2.07×), and Independent music (7.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in Germany

See SoundCloud audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for SoundCloud. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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