SoundCloud Audience in Germany
SoundCloud has an estimated audience of 2,163,984 people in Germany. 42.6% are female, 57.4% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Underground hip hop, TikTok, Sports, Independent music, Spotify.
The average SoundCloud fan in Germany is 35.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Underground hip hop, TikTok, Sports, with strongest over-indexing on Underground hip hop (6.14× the country average). Demographically, the SoundCloud audience skews more male with an average age of 35.0, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming
Demographics of SoundCloud fans
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 35.0 |
| Estimated audience size | 2,163,984 |
Audience persona
The typical SoundCloud fan in Germany is more male, around 35.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Underground hip hop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 392,352 | 0.83× |
| Bayern | 259,373 | 0.75× |
| Baden-Württemberg | 232,604 | 0.79× |
| Hessen | 227,176 | 1.38× |
| Niedersachsen | 165,304 | 0.79× |
| Berlin | 150,335 | 1.55× |
| Sachsen | 142,987 | 1.35× |
| Rheinland-Pfalz | 79,093 | 0.73× |
| Sachsen-Anhalt | 76,631 | 1.37× |
| Brandenburg | 73,125 | 1.09× |
| Thüringen | 70,282 | 1.27× |
| Schleswig-Holstein | 58,686 | 0.76× |
| Hamburg | 45,797 | 0.94× |
| Mecklenburg-Vorpommern | 37,849 | 0.92× |
| Saarland | 16,773 | 0.63× |
| Bremen | 16,165 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Underground hip hop | 6.14× | Music & Radio |
| TikTok | 1.97× | Internet & Social Media |
| Sports | 1.51× | Sports |
| Independent music | 7.08× | Music & Radio |
| Spotify | 2.07× | Internet & Social Media |
| Stranger Things | 2.86× | Movies & TV |
| Harry Potter | 1.55× | Movies & TV |
| Recording studio | 4.13× | Music & Radio |
| Acoustic guitar | 4.41× | Music & Radio |
| Apache (rapper) | 8.51× | Music & Radio |
| Livemusic | 2.58× | Music & Radio |
| Self-love | 2.16× | Health |
| Superman | 2.16× | Movies & TV |
| Maltese (dog) | 2.81× | Pets & Animals |
| Yahoo!ショッピング | 2.08× | |
| Spiegel Online | 1.53× | News |
| KPop Demon Hunters | 2.67× | Movies & TV |
| Twitch | 2.17× | Games |
| YouTube Music | 2.96× | Internet & Social Media |
| Ariana Grande | 3.32× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.7 |
| Social Media Usage | JOY | 1.37 |
| Indulgence | JOY | 1.18 |
| Tradition | CONSERVATISM | 1.18 |
| Sustainability | BALANCE | 1.12 |
| Urban Lifestyle | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.4% |
| United Kingdom | 5.2% |
| Indonesia | 4.9% |
See SoundCloud audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
Frequently asked questions
How many fans does SoundCloud have in Germany?
SoundCloud has an estimated audience of 2,163,984 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of SoundCloud fans?
42.6% of SoundCloud fans are female, 57.4% are male, with an average age of 35.0 years.
Which brands do SoundCloud fans like most?
SoundCloud fans show strongest brand affinity for Underground hip hop (6.14×), TikTok (1.97×), and Sports (1.51×) over the country average.
Where do SoundCloud fans live in Germany?
SoundCloud fans in Germany are most concentrated in Nordrhein-Westfalen (reach 392,352), Bayern (reach 259,373), and Baden-Württemberg (reach 232,604). These three regions account for the largest share of the active audience.
What other brands do SoundCloud fans also like?
Beyond SoundCloud itself, the audience over-indexes on TikTok (1.97×), Sports (1.51×), Independent music (7.08×), and Spotify (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SoundCloud. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.