Rascasse Audience Intelligence

SoundCloud Audience in United States

A data profile of the people who buy, follow and care about SoundCloud in United States — modelled from more than twelve digital signal sources. SoundCloud has an estimated audience of 14,408,799 people in United States.

#11among TV / music streaming in United States#60among Website / Newspaper / Magazine in United States#156in Music & Radio

The average SoundCloud fan in United States is 33.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Beauty, Spotify, Lace wig, with strongest over-indexing on Beauty (1.65× the country average).

Demographically, the SoundCloud audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SoundCloud fan in United States is balanced, around 33.1 years old, with strong Extroversion tendencies and a notable affinity for Beauty.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SoundCloud profile in United States.

Audience size
14.4M
in United States
Gender
45.6%♀
54.4% male
Age
33.1
average years
Country rank
#2431
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of SoundCloud

45.6% are female, 54.4% are male, average age 33.1.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for SoundCloud audience in United States
MetricValue
Female45.6%
Male54.4%
Average age33.1
Estimated audience size14,408,799
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the SoundCloud audience in United States
Age bracketShare%
16-1936%
20-2922%
30-3917%
40-4914%
50+11%
Fig. 04

Worldwide distribution

27.2%

of the worldwide SoundCloud audience comes from United States.

Worldwide audience distribution share by country for SoundCloud
CountryShare
United States27.2%
United Kingdom5.1%
Indonesia4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SoundCloud audience in United States is strongest.

Fig. 05

Top regions by affinity

SoundCloud fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~80K1.74×
02Louisiana~300K1.68×
03Virginia~600K1.62×
04Arkansas~200K1.56×
05Hawaii~90K1.48×
06New York~1M1.46×
07Alabama~300K1.44×
08Georgia~600K1.41×
09Mississippi~200K1.37×
10Texas~1.5M1.20×
11Utah~200K1.20×
12Florida~1M1.19×
13Nevada~200K1.14×
14New Jersey~400K1.12×
15Washington~300K1.09×
16Massachusetts~300K1.05×
17Oregon~200K1.05×
18Maryland~300K1.03×
19Indiana~300K1.02×
20Oklahoma~200K1.02×
21Pennsylvania~500K1.00×
22Connecticut~100K1.00×
23California~1.5M0.99×
24North Carolina~400K0.99×
25Arizona~300K0.99×
26South Carolina~200K0.99×
27Ohio~400K0.98×
28Kansas~100K0.97×
29Tennessee~300K0.95×
30Missouri~200K0.94×
31Colorado~200K0.90×
32Michigan~300K0.89×
33Rhode Island~40K0.87×
34New Mexico~60K0.86×
35Illinois~400K0.83×
36Kentucky~100K0.83×
37Delaware~30K0.82×
38Alaska~20K0.81×
39Minnesota~200K0.77×
40South Dakota~30K0.77×
41Vermont~20K0.76×
42Idaho~50K0.75×
43North Dakota~20K0.75×
44Maine~40K0.73×
45Wisconsin~200K0.72×
46Iowa~80K0.71×
47Nebraska~50K0.69×
48West Virginia~50K0.68×
49New Hampshire~40K0.65×
50Montana~30K0.64×
Fig. 06

Affinity by region

Affinity by region — SoundCloud, United States
0.64×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SoundCloud audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SoundCloud audience
#·InterestCategoryAffinity×
01RobloxGames3.44×
02Underground hip hopMusic & Radio3.16×
03Lace wigBeauty & Wellness2.87×
04Curly HairBeauty & Wellness2.62×
05Hair ExtensionsBeauty & Wellness2.55×
06AfrobeatMusic & Radio2.46×
07TwitchGames2.37×
08NBA playoffsSports2.34×
09StreetwearFashion & Accessoires2.29×
10Alternative hip hopMusic & Radio2.21×
11Bounce musicMusic & Radio2.19×
12BraidHome & Garden2.18×
13Self-loveHealth2.10×
14NBA FinalsSports2.09×
15Los Angeles LakersSports2.06×
16East Coast hip hopMusic & Radio2.03×
17WigBeauty & Wellness1.89×
18NikeFashion & Accessoires1.88×
19SpotifyInternet & Social Media1.76×
20BeautyBeauty & Wellness1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SoundCloud audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SoundCloud audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.16×
Social Media UsageJOY1.14×
Early Adopter MentalityPOWER1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SoundCloud audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.44×
Need for SecurityCONSERVATISM0.52×
Quality AwarenessPREMIUM0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SoundCloud have in United States?

SoundCloud has an estimated audience of 14,408,799 people in United States, concentrated in California and Texas.

02

What is the gender split and age of SoundCloud fans?

45.6% of SoundCloud fans are female, 54.4% are male, with an average age of 33.1 years.

03

Which brands do SoundCloud fans like most?

SoundCloud fans show strongest brand affinity for Beauty (1.65×), Spotify (1.76×), and Lace wig (2.87×) over the country average.

04

Where do SoundCloud fans live in United States?

SoundCloud fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do SoundCloud fans also like?

Beyond SoundCloud itself, the audience over-indexes on Spotify (1.76×), Lace wig (2.87×), Underground hip hop (3.16×), and NBA playoffs (2.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in United States

See SoundCloud audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SoundCloud. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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