SoundCloud Audience in United States

SoundCloud logo

SoundCloud has an estimated audience of 14,379,913 people in United States. 45.6% are female, 54.4% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: Beauty, Euphoria, Spotify, Lace wig, Underground hip hop.

The average SoundCloud fan in United States is 33.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beauty, Euphoria, Spotify, with strongest over-indexing on Beauty (1.65× the country average). Demographically, the SoundCloud audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Demographics of SoundCloud fans

Demographic split for SoundCloud audience in United States
MetricValue
Female45.6%
Male54.4%
Average age33.1
Estimated audience size14,379,913

Audience persona

The typical SoundCloud fan in United States is balanced, around 33.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Beauty.

Top regions in United States

Top regions ranked by reach for SoundCloud in United States
RegionReachAffinity
California1,720,3171.09×
Texas1,405,3861.14×
Florida1,319,8321.36×
New York1,178,1911.47×
Virginia616,2041.76×
Georgia588,3811.33×
Pennsylvania490,4531.01×
New Jersey484,1661.32×
North Carolina468,2361.08×
Illinois451,7950.94×
Ohio401,3770.91×
Washington393,6341.36×
Michigan321,8320.86×
Arizona318,9771.09×
Maryland287,6681.16×
Tennessee285,9240.99×
Massachusetts278,6480.98×
Louisiana252,0181.36×
Indiana246,1700.94×
South Carolina239,8481.11×
Colorado221,0090.98×
Missouri218,5280.94×
Alabama197,0130.98×
Nevada193,4701.39×
Oregon190,4951.16×
Minnesota164,1190.8×
Wisconsin158,1630.73×
Oklahoma157,6960.99×
Connecticut147,7571.02×
Mississippi141,5291.19×
Kentucky140,7940.78×
Arkansas130,8921.1×
Utah110,4900.86×
Kansas102,6780.91×
Hawaii94,6091.53×
Iowa94,0440.79×
Washington, District of Columbia73,8821.71×
New Mexico61,5780.85×
Idaho50,4790.7×
Nebraska48,7470.68×
West Virginia46,9910.7×
Rhode Island41,3300.9×
New Hampshire36,2170.64×
Maine33,6790.65×
Delaware33,4820.84×
Alaska25,3610.82×
Montana24,3330.61×
South Dakota22,6450.68×
North Dakota19,2420.65×
Vermont16,7600.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SoundCloud audience
BrandAffinityCategory
Beauty1.65×Beauty & Wellness
Euphoria1.54×Movies & TV
Spotify1.76×Internet & Social Media
Lace wig2.87×Beauty & Wellness
Underground hip hop3.16×Music & Radio
NBA playoffs2.34×Sports
Streetwear2.29×Fashion & Accessoires
Curly Hair2.62×Beauty & Wellness
Hair Extensions2.55×Beauty & Wellness
NBA Finals2.09×Sports
Twitch2.37×Games
Roblox3.44×Games
Self-love2.1×Health
Alternative hip hop2.21×Music & Radio
Los Angeles Lakers2.06×Sports
Braid2.18×Home & Garden
Afrobeat2.46×Music & Radio
Nike1.88×Fashion & Accessoires
Wig1.89×Beauty & Wellness
Bounce music2.19×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SoundCloud audience
TraitClusterScore
Luxury OrientationPREMIUM2.44
Risk AppetiteTHRILL2.28
LGBTQ+ IdentityOPEN1.75
ExtroversionTHRILL1.61
Early Adopter MentalityPOWER1.46
Social Media UsageJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for SoundCloud
CountryShare
United States27.4%
United Kingdom5.2%
Indonesia4.9%

See SoundCloud audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does SoundCloud have in United States?

SoundCloud has an estimated audience of 14,379,913 people in United States, concentrated in California and Texas.

What is the gender split and age of SoundCloud fans?

45.6% of SoundCloud fans are female, 54.4% are male, with an average age of 33.1 years.

Which brands do SoundCloud fans like most?

SoundCloud fans show strongest brand affinity for Beauty (1.65×), Euphoria (1.54×), and Spotify (1.76×) over the country average.

Where do SoundCloud fans live in United States?

SoundCloud fans in United States are most concentrated in California (reach 1,720,317), Texas (reach 1,405,386), and Florida (reach 1,319,832). These three regions account for the largest share of the active audience.

What other brands do SoundCloud fans also like?

Beyond SoundCloud itself, the audience over-indexes on Euphoria (1.54×), Spotify (1.76×), Lace wig (2.87×), and Underground hip hop (3.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SoundCloud. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.