SoundCloud Audience in United Kingdom
SoundCloud has an estimated audience of 2,710,363 people in United Kingdom. 43.7% are female, 56.3% are male, average age 38.7. Top regions: England, Greater London, North West. Top brand affinities: Manchester United F.C., TikTok, Euphoria, Underground hip hop, YouTube Music.
The average SoundCloud fan in United Kingdom is 38.7 years old, more male, and lives primarily in England. The audience is concentrated in England, Greater London, North West. Top brand affinities include Manchester United F.C., TikTok, Euphoria, with strongest over-indexing on Manchester United F.C. (1.51× the country average). Demographically, the SoundCloud audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming
Demographics of SoundCloud fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 38.7 |
| Estimated audience size | 2,710,363 |
Audience persona
The typical SoundCloud fan in United Kingdom is more male, around 38.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Manchester United F.C..
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 1,729,921 | 0.69× |
| Greater London | 435,882 | 1.23× |
| North West | 388,313 | 1.34× |
| South East | 333,996 | 0.92× |
| Wales | 258,551 | 1.67× |
| East of England | 230,347 | 0.93× |
| South West | 221,263 | 0.99× |
| Scotland | 194,113 | 0.8× |
| Yorkshire and the Humber | 184,326 | 0.85× |
| East Midlands | 177,168 | 0.93× |
| North East | 111,403 | 1.06× |
| West Midlands | 87,491 | 0.75× |
| Northern Ireland | 70,582 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Manchester United F.C. | 1.51× | Sports |
| TikTok | 1.66× | Internet & Social Media |
| Euphoria | 1.65× | Movies & TV |
| Underground hip hop | 4.3× | Music & Radio |
| YouTube Music | 3.57× | Internet & Social Media |
| Manchester City F.C. | 1.74× | Sports |
| Hip hop music | 1.59× | Music & Radio |
| FC Bayern Munich | 1.66× | Sports |
| Spotify | 1.5× | Internet & Social Media |
| Livemusic | 2.11× | Music & Radio |
| Self-love | 2.06× | Health |
| Sports equipment | 1.79× | Sports |
| Grime (music) | 3.72× | Music & Radio |
| Newcast | 1.63× | Business & Career |
| Streetwear | 1.87× | Fashion & Accessoires |
| Gaming computer | 2.53× | Technology & Electronics |
| Local food | 1.59× | Food & Beverages |
| Afrobeat | 2.53× | Music & Radio |
| Stranger Things | 1.76× | Movies & TV |
| Arsenal F.C. | 1.85× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.75 |
| Indulgence | JOY | 1.45 |
| Luxury Orientation | PREMIUM | 1.32 |
| Social Media Usage | JOY | 1.16 |
| Patriotism | CONSERVATISM | 1.16 |
| Travelling | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.4% |
| United Kingdom | 5.2% |
| Indonesia | 4.9% |
See SoundCloud audiences in other countries
More TV / music streaming audiences in United Kingdom
Frequently asked questions
How many fans does SoundCloud have in United Kingdom?
SoundCloud has an estimated audience of 2,710,363 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of SoundCloud fans?
43.7% of SoundCloud fans are female, 56.3% are male, with an average age of 38.7 years.
Which brands do SoundCloud fans like most?
SoundCloud fans show strongest brand affinity for Manchester United F.C. (1.51×), TikTok (1.66×), and Euphoria (1.65×) over the country average.
Where do SoundCloud fans live in United Kingdom?
SoundCloud fans in United Kingdom are most concentrated in England (reach 1,729,921), Greater London (reach 435,882), and North West (reach 388,313). These three regions account for the largest share of the active audience.
What other brands do SoundCloud fans also like?
Beyond SoundCloud itself, the audience over-indexes on TikTok (1.66×), Euphoria (1.65×), Underground hip hop (4.3×), and YouTube Music (3.57×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for SoundCloud. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.