Drake Audience in Germany
Drake has an estimated audience of 1,359,735 people in Germany. 50.7% are female, 49.3% are male, average age 31.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Underground hip hop, Livemusic, Natural foods, Lieferando.de, House music.
The average Drake fan in Germany is 31.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Underground hip hop, Livemusic, Natural foods, with strongest over-indexing on Underground hip hop (6.85× the country average). Demographically, the Drake audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as Luxury Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Drake fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 31.0 |
| Estimated audience size | 1,359,735 |
Audience persona
The typical Drake fan in Germany is balanced, around 31.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Underground hip hop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 353,984 | 1.19× |
| Bayern | 238,954 | 1.09× |
| Baden-Württemberg | 209,533 | 1.13× |
| Niedersachsen | 136,518 | 1.03× |
| Hessen | 130,531 | 1.26× |
| Berlin | 78,634 | 1.29× |
| Rheinland-Pfalz | 73,641 | 1.08× |
| Sachsen | 48,686 | 0.73× |
| Schleswig-Holstein | 47,053 | 0.96× |
| Hamburg | 39,263 | 1.28× |
| Brandenburg | 34,123 | 0.81× |
| Thüringen | 25,664 | 0.74× |
| Sachsen-Anhalt | 22,465 | 0.64× |
| Mecklenburg-Vorpommern | 18,175 | 0.7× |
| Saarland | 14,749 | 0.88× |
| Bremen | 13,691 | 1.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Underground hip hop | 6.85× | Music & Radio |
| Livemusic | 3.45× | Music & Radio |
| Natural foods | 4.46× | Food & Beverages |
| Lieferando.de | 2.33× | Food & Beverages |
| House music | 2.64× | Music & Radio |
| Deutschrap | 3.41× | Music & Radio |
| Alternative hip hop | 3.29× | Music & Radio |
| Nike | 2.31× | Fashion & Accessoires |
| FIFA World Cup | 1.62× | Sports |
| Spotify | 1.66× | Internet & Social Media |
| Spiegel Online | 1.59× | News |
| Electric guitar | 3.29× | Music & Radio |
| Travel Blogger | 5.04× | Travel & Leisure |
| Street photography | 2.82× | Technology & Electronics |
| Ariana Grande | 3.72× | Music & Radio |
| Batman | 1.84× | Movies & TV |
| IHF World Men's Handball Championship | 2.49× | Sports |
| Fortnite | 2.99× | Games |
| Car wash | 3.78× | Cars & Mobility |
| Do it yourself (DIY) | 1.53× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.35 |
| Individualism | JOY | 1.25 |
| Travelling | THRILL | 1.18 |
| Early Adopter Mentality | POWER | 1.18 |
| Sustainability | BALANCE | 1.12 |
| Social Media Usage | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.7% |
| Canada | 4.9% |
| United Kingdom | 4.8% |
See Drake audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Drake have in Germany?
Drake has an estimated audience of 1,359,735 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Drake fans?
50.7% of Drake fans are female, 49.3% are male, with an average age of 31.0 years.
Which brands do Drake fans like most?
Drake fans show strongest brand affinity for Underground hip hop (6.85×), Livemusic (3.45×), and Natural foods (4.46×) over the country average.
Where do Drake fans live in Germany?
Drake fans in Germany are most concentrated in Nordrhein-Westfalen (reach 353,984), Bayern (reach 238,954), and Baden-Württemberg (reach 209,533). These three regions account for the largest share of the active audience.
What other brands do Drake fans also like?
Beyond Drake itself, the audience over-indexes on Livemusic (3.45×), Natural foods (4.46×), Lieferando.de (2.33×), and House music (2.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Drake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.