Rascasse Audience Intelligence

Drake Audience in Germany

A data profile of the people who buy, follow and care about Drake in Germany — modelled from more than twelve digital signal sources. Drake has an estimated audience of 1,396,094 people in Germany.

#13among Hip hop in Germany#528among Person in Germany#444in Music & Radio

The average Drake fan in Germany is 31.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Underground hip hop, TikTok, Freestyle rap, with strongest over-indexing on Underground hip hop (12.71× the country average).

Demographically, the Drake audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Drake fan in Germany is balanced, around 31.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Underground hip hop.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drake profile in Germany.

Audience size
1.4M
in Germany
Gender
50.7%♀
49.3% male
Age
31.0
average years
Country rank
#4770
Person in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drake fans

50.7% are female, 49.3% are male, average age 31.0.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Drake audience in Germany
MetricValue
Female50.7%
Male49.3%
Average age31.0
Estimated audience size1,396,094
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Drake audience in Germany
Age bracketShare%
16-1942%
20-2924%
30-3915%
40-4912%
50+8%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Drake audience comes from Germany.

Worldwide audience distribution share by country for Drake
CountryShare
United States43.0%
Canada5.4%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drake audience in Germany is strongest.

Fig. 05

Top regions by affinity

Drake fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~40K1.31×
02Berlin~80K1.28×
03Hessen~100K1.24×
04Nordrhein-Westfalen~400K1.18×
05Bremen~10K1.18×
06Bayern~200K1.13×
07Baden-Württemberg~200K1.09×
08Rheinland-Pfalz~70K1.05×
09Niedersachsen~100K1.01×
10Schleswig-Holstein~50K0.97×
11Saarland~20K0.90×
12Brandenburg~30K0.82×
13Thüringen~30K0.75×
14Sachsen~50K0.74×
15Mecklenburg-Vorpommern~20K0.72×
16Sachsen-Anhalt~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Drake, Germany
0.67×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drake audience
#·InterestCategoryAffinity×
01Underground hip hopMusic & Radio12.71×
02Freestyle rapMusic & Radio11.87×
03Travis ScottMusic & Radio9.14×
04NBA FinalsSports4.67×
05Gangsta rapMusic & Radio4.18×
06Alternative hip hopMusic & Radio3.75×
07Christian hip hopMusic & Radio3.67×
08HaftbefehlMusic & Radio3.49×
09Anime conventionLiterature2.98×
10TwitchGames2.83×
11TikTokInternet & Social Media2.66×
12LivemusicMusic & Radio2.40×
13ActingBusiness & Career2.34×
14Self-loveHealth2.18×
15Self-awarenessHealth2.16×
16Stranger ThingsMovies & TV2.15×
17NikeFashion & Accessoires2.14×
18SpotifyInternet & Social Media1.78×
19FIFA World CupSports1.63×
20SportsSports1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drake audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.61×
Social Media UsageJOY1.36×
MindfulnessBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drake audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.59×
DIY MentalityTHRILL0.65×
Quality AwarenessPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drake have in Germany?

Drake has an estimated audience of 1,396,094 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Drake fans?

50.7% of Drake fans are female, 49.3% are male, with an average age of 31.0 years.

03

Which brands do Drake fans like most?

Drake fans show strongest brand affinity for Underground hip hop (12.71×), TikTok (2.66×), and Freestyle rap (11.87×) over the country average.

04

Where do Drake fans live in Germany?

Drake fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Drake fans also like?

Beyond Drake itself, the audience over-indexes on TikTok (2.66×), Freestyle rap (11.87×), Travis Scott (9.14×), and Sports (1.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in Germany

See Drake audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Drake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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