Drake Audience in Germany
Drake has an estimated audience of 1,359,735 people in Germany. 50.7% are female, 49.3% are male, average age 31.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, CAC 40, Gil Ofarim, Commercial mortgage, Combat sport.
The average Drake fan in Germany is 31.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, CAC 40, Gil Ofarim, with strongest over-indexing on Progressive rock (2.88× the country average). Demographically, the Drake audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as Luxury Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Drake fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 31.0 |
| Estimated audience size | 1,359,735 |
Audience persona
The typical Drake fan in Germany is balanced, around 31.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 353,984 | 1.19× |
| Bayern | 238,954 | 1.09× |
| Baden-Württemberg | 209,533 | 1.13× |
| Niedersachsen | 136,518 | 1.03× |
| Hessen | 130,531 | 1.26× |
| Berlin | 78,634 | 1.29× |
| Rheinland-Pfalz | 73,641 | 1.08× |
| Sachsen | 48,686 | 0.73× |
| Schleswig-Holstein | 47,053 | 0.96× |
| Hamburg | 39,263 | 1.28× |
| Brandenburg | 34,123 | 0.81× |
| Thüringen | 25,664 | 0.74× |
| Sachsen-Anhalt | 22,465 | 0.64× |
| Mecklenburg-Vorpommern | 18,175 | 0.7× |
| Saarland | 14,749 | 0.88× |
| Bremen | 13,691 | 1.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.88× | Music & Radio |
| CAC 40 | 1.96× | Business & Career |
| Gil Ofarim | 1.57× | Music & Radio |
| Commercial mortgage | 2.27× | Business & Career |
| Combat sport | 1.53× | Sports |
| Buddy – The Buddy Holly Story | 5.23× | Music & Radio |
| 3D printing | 1.88× | Technology & Electronics |
| Fantasy Earth: Zero | 5.49× | Games |
| Building insulation | 3.01× | Home & Garden |
| Gloria | 3.27× | Music & Radio |
| Information sensitivity | 3.65× | Technology & Electronics |
| Grappling | 1.52× | Sports |
| Graham Greene | 3× | Literature |
| Ireen Sheer | 1.85× | Music & Radio |
| Icon (magazine) | 1.6× | Arts & Culture |
| Staycation | 2.38× | Home & Garden |
| The Equalizer | 2.95× | Movies & TV |
| Alaska | 2.1× | Travel & Leisure |
| Liberace | 3.58× | Music & Radio |
| Picnic | 2.14× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.35 |
| Individualism | JOY | 1.25 |
| Travelling | THRILL | 1.18 |
| Early Adopter Mentality | POWER | 1.18 |
| Sustainability | BALANCE | 1.12 |
| Social Media Usage | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.7% |
| Canada | 4.9% |
| United Kingdom | 4.8% |
See Drake audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Drake have in Germany?
Drake has an estimated audience of 1,359,735 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Drake fans?
50.7% of Drake fans are female, 49.3% are male, with an average age of 31.0 years.
Which brands do Drake fans like most?
Drake fans show strongest brand affinity for Progressive rock (2.88×), CAC 40 (1.96×), and Gil Ofarim (1.57×) over the country average.
Where do Drake fans live in Germany?
Drake fans in Germany are most concentrated in Nordrhein-Westfalen (reach 353,984), Bayern (reach 238,954), and Baden-Württemberg (reach 209,533). These three regions account for the largest share of the active audience.
What other brands do Drake fans also like?
Beyond Drake itself, the audience over-indexes on CAC 40 (1.96×), Gil Ofarim (1.57×), Commercial mortgage (2.27×), and Combat sport (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Drake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.