Drake Audience in United Kingdom
Drake has an estimated audience of 1,447,010 people in United Kingdom. 44.4% are female, 55.6% are male, average age 31.7. Top regions: England, Greater London, North West. Top brand affinities: Sports nutrition, Diabetes mellitus awareness, Drinking establishment, Diana, Princess of Wales, Sapphire.
The average Drake fan in United Kingdom is 31.7 years old, more male, and lives primarily in England. The audience is concentrated in England, Greater London, North West. Top brand affinities include Sports nutrition, Diabetes mellitus awareness, Drinking establishment, with strongest over-indexing on Sports nutrition (18.15× the country average). Demographically, the Drake audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Drake fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 31.7 |
| Estimated audience size | 1,447,010 |
Audience persona
The typical Drake fan in United Kingdom is more male, around 31.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sports nutrition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 1,085,258 | 1.58× |
| Greater London | 291,148 | 1.54× |
| North West | 199,529 | 1.29× |
| South East | 184,723 | 0.95× |
| East of England | 134,749 | 1.02× |
| South West | 113,569 | 0.95× |
| East Midlands | 94,518 | 0.93× |
| Scotland | 92,582 | 0.71× |
| Yorkshire and the Humber | 91,752 | 0.79× |
| Wales | 58,969 | 0.71× |
| West Midlands | 50,997 | 0.82× |
| North East | 39,518 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 18.15× | Food & Beverages |
| Diabetes mellitus awareness | 14.42× | Health |
| Drinking establishment | 10.44× | Food & Beverages |
| Diana, Princess of Wales | 20.32× | Politics & Society |
| Sapphire | 14.98× | Fashion & Accessoires |
| Cyberwarfare | 24.74× | Technology & Electronics |
| Destination spa | 12.75× | Health |
| Lacto vegetarianism | 26.87× | Food & Beverages |
| Tax refund | 9.12× | Business & Career |
| Wine cocktail | 15.94× | Food & Beverages |
| Manchester United F.C. | 2.22× | Sports |
| Sustainable gardening | 19.2× | Home & Garden |
| Stress Relief | 21.15× | Health |
| Manchester City F.C. | 3.08× | Sports |
| TikTok | 2.5× | Internet & Social Media |
| Livemusic | 4.18× | Music & Radio |
| Chelsea F.C. | 3.8× | Sports |
| Payment card | 11.63× | Fashion & Accessoires |
| Hair Extensions | 4.43× | Beauty & Wellness |
| Solar thermal energy | 15.46× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.01 |
| Luxury Orientation | PREMIUM | 1.49 |
| LGBTQ+ Identity | OPEN | 1.46 |
| Risk Appetite | THRILL | 1.32 |
| Travelling | THRILL | 1.31 |
| Sports Activity | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.7% |
| Canada | 4.9% |
| United Kingdom | 4.8% |
See Drake audiences in other countries
More Hip hop audiences in United Kingdom
Frequently asked questions
How many fans does Drake have in United Kingdom?
Drake has an estimated audience of 1,447,010 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Drake fans?
44.4% of Drake fans are female, 55.6% are male, with an average age of 31.7 years.
Which brands do Drake fans like most?
Drake fans show strongest brand affinity for Sports nutrition (18.15×), Diabetes mellitus awareness (14.42×), and Drinking establishment (10.44×) over the country average.
Where do Drake fans live in United Kingdom?
Drake fans in United Kingdom are most concentrated in England (reach 1,085,258), Greater London (reach 291,148), and North West (reach 199,529). These three regions account for the largest share of the active audience.
What other brands do Drake fans also like?
Beyond Drake itself, the audience over-indexes on Diabetes mellitus awareness (14.42×), Drinking establishment (10.44×), Diana, Princess of Wales (20.32×), and Sapphire (14.98×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Drake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.