A data profile of the people who buy, follow and care about Drake in United Kingdom — modelled from more than twelve digital signal sources. Drake has an estimated audience of 1,525,653 people in United Kingdom.
The average Drake fan in United Kingdom is 31.7 years old, more male, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Underground hip hop, Manchester United F.C., Manchester City F.C., with strongest over-indexing on Underground hip hop (9.24× the country average).
Demographically, the Drake audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Drake fan in United Kingdom is more male, around 31.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Underground hip hop.
The key figures that characterise the Drake profile in United Kingdom.
44.4% are female, 55.6% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 31.7 |
| Estimated audience size | 1,525,653 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 28% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Drake audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 43.1% |
| Canada | 5.4% |
| United Kingdom | 4.8% |
Where the Drake audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~1M | 1.58× | |
| 02 | Greater London | ~300K | 1.54× | |
| 03 | North West | ~200K | 1.29× | |
| 04 | East of England | ~100K | 1.02× | |
| 05 | South East | ~200K | 0.95× | |
| 06 | South West | ~100K | 0.95× | |
| 07 | East Midlands | ~100K | 0.93× | |
| 08 | West Midlands | ~50K | 0.82× | |
| 09 | Yorkshire and the Humber | ~100K | 0.79× | |
| 10 | Wales | ~60K | 0.72× | |
| 11 | Scotland | ~100K | 0.71× | |
| 12 | North East | ~40K | 0.71× |
The strongest cross-interests of the Drake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Underground hip hop | Music & Radio | 9.24× | ||
| 02 | Travis Scott | Music & Radio | 8.00× | ||
| 03 | NBA Finals | Sports | 5.02× | ||
| 04 | NBA playoffs | Sports | 5.01× | ||
| 05 | Afrobeat | Music & Radio | 4.47× | ||
| 06 | Manchester City F.C. | Sports | 3.10× | ||
| 07 | Arsenal F.C. | Sports | 2.81× | ||
| 08 | Streetwear | Fashion & Accessoires | 2.73× | ||
| 09 | Chelsea F.C. | Sports | 2.61× | ||
| 10 | Manchester United F.C. | Sports | 2.37× | ||
| 11 | UEFA Champions League | Sports | 2.34× | ||
| 12 | Liverpool F.C. | Sports | 2.30× | ||
| 13 | FIFA World Cup | Sports | 2.15× | ||
| 14 | Spotify | Internet & Social Media | 2.12× | ||
| 15 | Superman | Movies & TV | 1.93× | ||
| 16 | Premier League | Sports | 1.84× | ||
| 17 | Hip hop music | Music & Radio | 1.82× | ||
| 18 | TikTok | Internet & Social Media | 1.75× | ||
| 19 | Vehicles | Cars & Mobility | 1.72× | ||
| 20 | FIFA World Cup 2026 | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.74× | |
| Social Media Usage | JOY | 1.37× | |
| Extroversion | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.51× | |
| Patriotism | CONSERVATISM | 0.58× | |
| Convenience Orientation | PREMIUM | 0.61× |
Drake has an estimated audience of 1,525,653 people in United Kingdom, concentrated in England and Greater London.
44.4% of Drake fans are female, 55.6% are male, with an average age of 31.7 years.
Drake fans show strongest brand affinity for Underground hip hop (9.24×), Manchester United F.C. (2.37×), and Manchester City F.C. (3.1×) over the country average.
Drake fans in United Kingdom are most concentrated in England (reach ~1M), Greater London (reach ~300K), and North West (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Drake itself, the audience over-indexes on Manchester United F.C. (2.37×), Manchester City F.C. (3.1×), FIFA World Cup (2.15×), and Vehicles (1.72×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Drake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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