Rascasse Audience Intelligence

Drake Audience in United States

Drake has an estimated audience of 13.8M people in United States.

#5among Hip hop in United States#76among people in United States#165in Music & Radio

The average Drake fan in United States is 31.6 years old, balanced, and lives primarily in California.

By number of fans, Drake ranks #2 among the 1357 objects in Hip hop in United States — 4.0× the group median.

Its fans are 0.6 years younger than the group average of 32.2.

Women make up 48.1% of the fan base, 1.1 percentage points fewer than the group average.

Compared with the other 1356 objects in Hip hop, Drake fans stand out for their interest in Sneaker collecting, Long hair and LeBron James.

Most fans live in California, Texas, New York.

Top affinities include ASAP Rocky, Underground hip hop, Cardi B, with strongest over-indexing on ASAP Rocky (5.11× the country average).

Demographically, the Drake audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.

The typical Drake fan in United States is balanced, around 31.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for ASAP Rocky.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
13.8M
in United States
Gender
48.1%♀
51.9% male
Age
31.6
average years
Country rank
#2528
among all objects in United States
Fig. 01

Search interest · 12-month trend

+51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Drake fans

48.1% are female, 51.9% are male, average age 31.6.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Drake audience in United States
MetricValue
Female48.1%
Male51.9%
Average age31.6
Estimated audience size13.8M
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Drake audience in United States
Age bracketShare%
16-2442%
25-3424%
35-4416%
45-5412%
55+7%
Fig. 04

Worldwide distribution

43.1%

of the worldwide Drake audience comes from United States.

Worldwide audience distribution share by country for Drake
CountryShare
United States43.1%
Canada5.4%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Drake fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~700K3.64×
02Tennessee~500K1.66×
03Georgia~600K1.26×
04Indiana~300K1.24×
05Maryland~300K1.22×
06Washington, District of Columbia~30K1.22×
07Texas~1M1.19×
08Alabama~200K1.19×
09New York~1M1.18×
10Missouri~300K1.17×
11Louisiana~200K1.17×
12North Carolina~500K1.16×
13New Jersey~400K1.15×
14California~2M1.14×
15Virginia~400K1.10×
16Mississippi~100K1.10×
17Illinois~600K1.06×
18Connecticut~200K1.05×
19Nevada~100K1.05×
20Arizona~300K1.04×
21Rhode Island~50K1.04×
22Massachusetts~300K1.03×
23South Carolina~200K1.03×
24Florida~900K1.00×
25Pennsylvania~500K1.00×
26Michigan~400K0.99×
27Delaware~40K0.98×
28Ohio~500K0.96×
29Arkansas~100K0.95×
30Washington~300K0.92×
31New Mexico~80K0.91×
32Oklahoma~100K0.87×
33Oregon~200K0.86×
34Kansas~100K0.81×
35Colorado~200K0.80×
36Iowa~100K0.79×
37West Virginia~60K0.79×
38Wisconsin~200K0.76×
39Minnesota~200K0.76×
40Nebraska~60K0.76×
41New Hampshire~40K0.76×
42Hawaii~40K0.75×
43Alaska~20K0.74×
44North Dakota~20K0.73×
45Utah~90K0.70×
46Maine~40K0.69×
47Idaho~50K0.65×
48South Dakota~20K0.65×
49Vermont~20K0.65×
50Montana~30K0.58×
Fig. 06

Affinity by region

Affinity by region — Drake, United States
0.58×1.00×3.64×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Drake audience vs. the country average
#·InterestCategoryAffinity×
01ASAP RockyMusic & Radio5.11×
02Underground hip hopMusic & Radio3.81×
03Cardi BMusic & Radio3.47×
04AfrobeatMusic & Radio3.39×
05Lace wigBeauty & Wellness3.25×
06Sneaker collectingFashion & Accessoires3.20×
07Curly HairBeauty & Wellness3.15×
08NBA FinalsSports3.12×
09NBA playoffsSports3.07×
10Hair ExtensionsBeauty & Wellness3.02×
11Long hairBeauty & Wellness2.83×
12Los Angeles LakersSports2.63×
13LeBron JamesSports2.60×
14StreetwearFashion & Accessoires2.51×
15TwitchGames2.51×
16Alternative hip hopMusic & Radio2.46×
17NikeFashion & Accessoires2.36×
18SpotifyInternet & Social Media1.89×
19Contemporary R&BMusic & Radio1.83×
20Hip hop musicMusic & Radio1.69×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Drake audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Drake audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.27×
SustainabilityBALANCE1.19×
IndulgenceJOY1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Drake audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.45×
Need for SecurityCONSERVATISM0.48×
Community OrientationOPEN0.50×
0×1.00× baseline2×
Appendix

Explore more audiences

More Hip hop audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Drake over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/drake-14786” · Methodology