Freestyle rap Audience in Germany
Freestyle rap has an estimated audience of 765,649 people in Germany. 52.1% are female, 47.9% are male, average age 32.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alexander Skarsgård, Mr. Mercedes, Bad Bunny, Borussia Dortmund, Quinceañera (telenovela).
The average Freestyle rap fan in Germany is 32.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alexander Skarsgård, Mr. Mercedes, Bad Bunny, with strongest over-indexing on Alexander Skarsgård (12.95× the country average). Demographically, the Freestyle rap audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Freestyle rap fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 32.9 |
| Estimated audience size | 765,649 |
Audience persona
The typical Freestyle rap fan in Germany is balanced, around 32.9 years old, with strong Travelling tendencies and a notable affinity for Alexander Skarsgård.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 132,264 | 0.79× |
| Bayern | 86,521 | 0.7× |
| Baden-Württemberg | 79,853 | 0.76× |
| Niedersachsen | 42,891 | 0.58× |
| Hessen | 40,484 | 0.69× |
| Rheinland-Pfalz | 29,474 | 0.77× |
| Berlin | 26,572 | 0.78× |
| Sachsen | 24,138 | 0.64× |
| Brandenburg | 21,835 | 0.92× |
| Sachsen-Anhalt | 21,746 | 1.1× |
| Thüringen | 20,526 | 1.05× |
| Schleswig-Holstein | 19,304 | 0.7× |
| Saarland | 19,013 | 2.02× |
| Bremen | 17,104 | 2.61× |
| Mecklenburg-Vorpommern | 15,938 | 1.09× |
| Hamburg | 13,680 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alexander Skarsgård | 12.95× | Movies & TV |
| Mr. Mercedes | 14.9× | Movies & TV |
| Bad Bunny | 6.92× | Music & Radio |
| Borussia Dortmund | 1.62× | Sports |
| Quinceañera (telenovela) | 23.37× | Movies & TV |
| Street art | 5.79× | Arts & Culture |
| YouTube Music | 4.62× | Internet & Social Media |
| James Marsden | 14.84× | Movies & TV |
| Harry Potter | 1.75× | Movies & TV |
| Euphoria | 2.26× | Movies & TV |
| Robert De Niro | 6.57× | Movies & TV |
| Meghan Markle | 5.89× | Fashion & Accessoires |
| MK | 7.75× | Music & Radio |
| Finch | 2.95× | Music & Radio |
| Audio mastering | 4.91× | Music & Radio |
| Jennifer Aniston | 5.15× | Movies & TV |
| Livemusic | 2.58× | Music & Radio |
| Bachata (dance) | 7.52× | Music & Radio |
| Funk carioca | 15.56× | Music & Radio |
| The Hunger Games: Mockingjay – Part 2 | 13.3× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.25 |
| Luxury Orientation | PREMIUM | 1.25 |
| Urban Lifestyle | OPEN | 1.14 |
| Individualism | JOY | 1.12 |
| Risk Appetite | THRILL | 1.11 |
| Sustainability | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.7% |
| China | 6.5% |
| Brazil | 4.0% |
See Freestyle rap audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Freestyle rap have in Germany?
Freestyle rap has an estimated audience of 765,649 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Freestyle rap fans?
52.1% of Freestyle rap fans are female, 47.9% are male, with an average age of 32.9 years.
Which brands do Freestyle rap fans like most?
Freestyle rap fans show strongest brand affinity for Alexander Skarsgård (12.95×), Mr. Mercedes (14.9×), and Bad Bunny (6.92×) over the country average.
Where do Freestyle rap fans live in Germany?
Freestyle rap fans in Germany are most concentrated in Nordrhein-Westfalen (reach 132,264), Bayern (reach 86,521), and Baden-Württemberg (reach 79,853). These three regions account for the largest share of the active audience.
What other brands do Freestyle rap fans also like?
Beyond Freestyle rap itself, the audience over-indexes on Mr. Mercedes (14.9×), Bad Bunny (6.92×), Borussia Dortmund (1.62×), and Quinceañera (telenovela) (23.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Freestyle rap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.