Rascasse Audience Intelligence

Bachata (dance) Audience in Germany

A data profile of the people who buy, follow and care about Bachata (dance) in Germany — modelled from more than twelve digital signal sources. Bachata (dance) has an estimated audience of 941,746 people in Germany.

#3281among Topic in Germany#682in Music & Radio

Bachata (dance) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Bad Bunny.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bad Bunny, Latin dance, Rosalia, with strongest over-indexing on Bad Bunny (18.38× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bachata (dance) fan in Germany shows strong Sports Activity tendencies and a notable affinity for Bad Bunny.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bachata (dance) profile in Germany.

Audience size
942K
in Germany
Country rank
#6887
Topic in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bachata (dance) fans

Fig. 02

Gender split

Demographic split for Bachata (dance) audience in Germany
MetricValue
Estimated audience size941,746
Fig. 04

Worldwide distribution

2.2%

of the worldwide Bachata (dance) audience comes from Germany.

Worldwide audience distribution share by country for Bachata (dance)
CountryShare
United States27.3%
Spain10.3%
Colombia7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bachata (dance) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bachata (dance) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.38×
02Hamburg~30K1.33×
03Bremen~10K1.25×
04Baden-Württemberg~100K1.15×
05Bayern~200K1.14×
06Hessen~80K1.12×
07Nordrhein-Westfalen~200K1.11×
08Sachsen~50K0.98×
09Rheinland-Pfalz~50K0.97×
10Niedersachsen~80K0.92×
11Saarland~10K0.89×
12Schleswig-Holstein~30K0.88×
13Brandenburg~30K0.87×
14Thüringen~20K0.72×
15Sachsen-Anhalt~20K0.71×
16Mecklenburg-Vorpommern~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Bachata (dance), Germany
0.68×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bachata (dance) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bachata (dance) audience
#·InterestCategoryAffinity×
01KaRoL GMusic & Radio31.28×
02Don OmarMusic & Radio27.49×
03Andrew Lloyd WebberMusic & Radio24.89×
04RosaliaMusic & Radio23.07×
05Latin danceSports20.82×
06Les Misérables (musical)Music & Radio20.62×
07Salsa musicMusic & Radio19.55×
08Bad BunnyMusic & Radio18.38×
09Starlight ExpressMusic & Radio18.26×
10Dance AcademyMovies & TV17.38×
11Maluma (singer)Music & Radio16.53×
12Ballroom danceMusic & Radio14.23×
13Ricky MartinMusic & Radio13.57×
14Jazz danceSports11.69×
15Frida KahloArts & Culture8.15×
16Hip-hop danceSports7.70×
17Contemporary danceArts & Culture6.04×
18Dance studioSports5.95×
19RyanairTravel & Leisure4.04×
20TikTokInternet & Social Media1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bachata (dance) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bachata (dance) audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.81×
Risk AppetiteTHRILL1.77×
SustainabilityBALANCE1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bachata (dance) audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.85×
IndulgenceJOY0.93×
Price SensitivityPREMIUM0.95×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Bachata (dance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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