Bachata (dance) Audience in Germany

Bachata (dance) logo

Bachata (dance) has an estimated audience of 941,746 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Handmade Gifts, Progressive rock, Natural rubber, Artistic inspiration, Umrah & Hajj.

Bachata (dance) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Handmade Gifts. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Handmade Gifts, Progressive rock, Natural rubber, with strongest over-indexing on Handmade Gifts (15.32× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Bachata (dance) fans

Demographic split for Bachata (dance) audience in Germany
MetricValue
Estimated audience size941,746

Audience persona

The typical Bachata (dance) fan in Germany shows strong Sports Activity tendencies and a notable affinity for Handmade Gifts.

Top regions in Germany

Top regions ranked by reach for Bachata (dance) in Germany
RegionReachAffinity
Nordrhein-Westfalen235,2241.14×
Bayern178,3811.18×
Baden-Württemberg150,7481.17×
Niedersachsen84,7540.93×
Hessen83,3581.16×
Berlin62,4211.48×
Rheinland-Pfalz46,0900.98×
Sachsen44,1770.96×
Hamburg29,2781.38×
Schleswig-Holstein29,0490.86×
Brandenburg24,7820.85×
Sachsen-Anhalt15,5200.64×
Thüringen14,7510.61×
Mecklenburg-Vorpommern10,6430.59×
Bremen10,0531.25×
Saarland9,6170.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bachata (dance) audience
BrandAffinityCategory
Handmade Gifts15.32×Kids & Family
Progressive rock3.9×Music & Radio
Natural rubber4.41×Cars & Mobility
Artistic inspiration2.14×Arts & Culture
Umrah & Hajj30.94×Politics & Society
Product design2.16×Business & Career
Hauptschule8.71×Kids & Family
Commercial mortgage2.25×Business & Career
Google Home5.72×Technology & Electronics
Eco Friendly Living2.96×Home & Garden
Ipekyol2.8×Shopping
Information sensitivity3.53×Technology & Electronics
Jaguar F-Pace4.29×Cars & Mobility
Corona (band)1.59×Music & Radio
Minestrone1.65×Food & Beverages
Home Delivery1.78×Food & Beverages
Nationality1.8×Politics & Society
MS Mode4.23×Fashion & Accessoires
Ireen Sheer1.69×Music & Radio
Cachorro1.98×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bachata (dance) audience
TraitClusterScore
Sports ActivityPOWER1.71
SustainabilityBALANCE1.6
MindfulnessBALANCE1.44
Healthy LifestyleBALANCE1.37
LGBTQ+ IdentityOPEN1.37
Design AffinityPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Bachata (dance)
CountryShare
United States27.3%
Spain10.3%
Colombia7.1%

See Bachata (dance) audiences in other countries

More Music & Radio audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bachata (dance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.