Bachata (dance) Audience in Germany

Bachata (dance) has an estimated audience of 941,746 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Frida Kahlo, Bad Bunny, Ryanair, Winona Ryder, Starlight Express.

Bachata (dance) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Frida Kahlo. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Frida Kahlo, Bad Bunny, Ryanair, with strongest over-indexing on Frida Kahlo (30.94× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Bachata (dance) fans

Demographic split for Bachata (dance) audience in Germany
MetricValue
Estimated audience size941,746

Audience persona

The typical Bachata (dance) fan in Germany shows strong Sports Activity tendencies and a notable affinity for Frida Kahlo.

Top regions in Germany

Top regions ranked by reach for Bachata (dance) in Germany
RegionReachAffinity
Nordrhein-Westfalen235,2241.14×
Bayern178,3811.18×
Baden-Württemberg150,7481.17×
Niedersachsen84,7540.93×
Hessen83,3581.16×
Berlin62,4211.48×
Rheinland-Pfalz46,0900.98×
Sachsen44,1770.96×
Hamburg29,2781.38×
Schleswig-Holstein29,0490.86×
Brandenburg24,7820.85×
Sachsen-Anhalt15,5200.64×
Thüringen14,7510.61×
Mecklenburg-Vorpommern10,6430.59×
Bremen10,0531.25×
Saarland9,6170.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bachata (dance) audience
BrandAffinityCategory
Frida Kahlo30.94×Arts & Culture
Bad Bunny15.32×Music & Radio
Ryanair4.41×Travel & Leisure
Winona Ryder8.71×Movies & TV
Starlight Express17.09×Music & Radio
Latin dance11.7×Sports
Ricky Martin15.13×Music & Radio
Street dance7.54×Sports
Arnold Schwarzenegger6.65×Movies & TV
Do it yourself (DIY)2.12×Home & Garden
Liga MX19.03×Sports
Etsy3.15×Fashion & Accessoires
Art exhibition3.53×Arts & Culture
Hunter × Hunter7.35×Literature
ICloud4.35×Technology & Electronics
Sun tanning6.62×Beauty & Wellness
Batman2.28×Movies & TV
Natural foods3.67×Food & Beverages
Vegetable Gardening5.04×Food & Beverages
Fressnapf2.81×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bachata (dance) audience
TraitClusterScore
Sports ActivityPOWER1.71
SustainabilityBALANCE1.6
MindfulnessBALANCE1.44
Healthy LifestyleBALANCE1.37
LGBTQ+ IdentityOPEN1.37
Design AffinityPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Bachata (dance)
CountryShare
United States27.3%
Spain10.3%
Colombia7.1%

See Bachata (dance) audiences in other countries

More Music & Radio audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bachata (dance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.