A data profile of the people who buy, follow and care about Bachata (dance) in Spain — modelled from more than twelve digital signal sources. Bachata (dance) has an estimated audience of 4,370,568 people in Spain.
Bachata (dance) has an estimated audience of 4,370,568 people in Spain. Top brand affinities: Las Vegas, Brico Dépôt, Caribbean, Street dance, Broadway theatre.
Top brand affinities include Las Vegas, Brico Dépôt, Caribbean, with strongest over-indexing on Las Vegas (11.39× the country average).
The typical Bachata (dance) fan in Spain shows strong Mindfulness tendencies and a notable affinity for Las Vegas.
The key figures that characterise the Bachata (dance) profile in Spain.
| Metric | Value |
|---|---|
| Estimated audience size | 4,370,568 |
of the worldwide Bachata (dance) audience comes from Spain.
| Country | Share |
|---|---|
| United States | 27.3% |
| Spain | 10.3% |
| Colombia | 7.1% |
The strongest cross-interests of the Bachata (dance) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Las Vegas | Travel & Leisure | 11.39× | ||
| 02 | Broadway theatre | Travel & Leisure | 5.50× | ||
| 03 | Street dance | Sports | 5.30× | ||
| 04 | Caribbean | Travel & Leisure | 5.04× | ||
| 05 | Motor oil | Cars & Mobility | 4.95× | ||
| 06 | Just Eat | Food & Beverages | 3.76× | ||
| 07 | Brico Dépôt | Shopping | 3.55× | ||
| 08 | Maisons du Monde | Home & Garden | 3.12× | ||
| 09 | Millie Bobby Brown | Movies & TV | 2.58× | ||
| 10 | Ticketmaster | Travel & Leisure | 2.50× | ||
| 11 | Rosalia | Music & Radio | 2.47× | ||
| 12 | Financial services | Business & Career | 2.23× | ||
| 13 | El Mueble | Home & Garden | 1.99× | ||
| 14 | Coches.net | Cars & Mobility | 1.86× | ||
| 15 | Mercadona | Shopping | 1.77× | ||
| 16 | Superman | Movies & TV | 1.76× | ||
| 17 | Hipercor | Shopping | 1.74× | ||
| 18 | Self-awareness | Health | 1.73× | ||
| 19 | Reggaeton | Music & Radio | 1.54× | ||
| 20 | Flower | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.67× | |
| Tradition | CONSERVATISM | 1.39× | |
| Luxury Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.55× | |
| Community Orientation | OPEN | 0.68× | |
| Quality Awareness | PREMIUM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Bachata (dance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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