A data profile of the people who buy, follow and care about Rosalia in Spain — modelled from more than twelve digital signal sources. Rosalia has an estimated audience of 3,750,512 people in Spain.
The average Rosalia fan in Spain is 35.2 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Real Madrid C.F., Hobbies and activities, La Liga, with strongest over-indexing on Real Madrid C.F. (2.06× the country average).
Demographically, the Rosalia audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Pet Ownership, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Rosalia fan in Spain is more female, around 35.2 years old, with strong Pet Ownership tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Rosalia profile in Spain.
57.9% are female, 42.1% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 35.2 |
| Estimated audience size | 3,750,512 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Rosalia audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 24.6% |
| United States | 16.5% |
| France | 7.1% |
Where the Rosalia audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1M | 1.52× | |
| 02 | Galicia | ~200K | 1.24× | |
| 03 | Community of Madrid | ~700K | 1.15× | |
| 04 | Castile and León | ~200K | 1.14× | |
| 05 | Basque Autonomous Country | ~100K | 1.06× | |
| 06 | Aragon | ~100K | 1.06× | |
| 07 | Castilla-La Mancha | ~100K | 1.01× | |
| 08 | Navarre | ~40K | 0.99× | |
| 09 | Extremadura | ~70K | 0.96× | |
| 10 | Andalusia | ~700K | 0.95× | |
| 11 | Comunidad Valenciana | ~400K | 0.92× | |
| 12 | La Rioja | ~20K | 0.92× | |
| 13 | Cantabria | ~40K | 0.91× | |
| 14 | Principality of Asturias | ~70K | 0.86× | |
| 15 | Canary Islands | ~200K | 0.85× | |
| 16 | Region of Murcia | ~100K | 0.80× | |
| 17 | Balearic Islands | ~80K | 0.78× |
The strongest cross-interests of the Rosalia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bachata (dance) | Music & Radio | 2.47× | ||
| 02 | Streetwear | Fashion & Accessoires | 2.16× | ||
| 03 | Salsa (dance) | Music & Radio | 2.16× | ||
| 04 | Adidas | Fashion & Accessoires | 2.12× | ||
| 05 | Latin pop | Music & Radio | 2.11× | ||
| 06 | UEFA Champions League | Sports | 2.09× | ||
| 07 | Reggaeton | Music & Radio | 2.08× | ||
| 08 | Regalos Originales | Shopping | 2.08× | ||
| 09 | Real Madrid C.F. | Sports | 2.06× | ||
| 10 | Maquillaje Profesional | Beauty & Wellness | 2.02× | ||
| 11 | Latin music (genre) | Music & Radio | 1.99× | ||
| 12 | Harry Potter | Movies & TV | 1.96× | ||
| 13 | Coches.net | Cars & Mobility | 1.93× | ||
| 14 | La Liga | Sports | 1.77× | ||
| 15 | FIFA World Cup | Sports | 1.73× | ||
| 16 | Rock music | Music & Radio | 1.67× | ||
| 17 | Hobbies and activities | Sports | 1.57× | ||
| 18 | DIRECTV Sports | Movies & TV | 1.56× | ||
| 19 | Basketball | Sports | 1.53× | ||
| 20 | Electronic music | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.40× | |
| Mindfulness | BALANCE | 1.27× | |
| Luxury Orientation | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.62× | |
| Need for Security | CONSERVATISM | 0.68× | |
| Tradition | CONSERVATISM | 0.70× |
Rosalia has an estimated audience of 3,750,512 people in Spain, concentrated in Catalonia and Community of Madrid.
57.9% of Rosalia fans are female, 42.1% are male, with an average age of 35.2 years.
Rosalia fans show strongest brand affinity for Real Madrid C.F. (2.06×), Hobbies and activities (1.57×), and La Liga (1.77×) over the country average.
Rosalia fans in Spain are most concentrated in Catalonia (reach ~1M), Community of Madrid (reach ~700K), and Andalusia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Rosalia itself, the audience over-indexes on Hobbies and activities (1.57×), La Liga (1.77×), UEFA Champions League (2.09×), and FIFA World Cup (1.73×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Rosalia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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