A data profile of the people who buy, follow and care about Taylor Swift in Spain — modelled from more than twelve digital signal sources. Taylor Swift has an estimated audience of 2,674,158 people in Spain.
The average Taylor Swift fan in Spain is 43.9 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Andalusia, Catalonia.
Top brand affinities include Rowenta, Food and drink, Consumer electronics, with strongest over-indexing on Rowenta (14.46× the country average).
Demographically, the Taylor Swift audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Extroversion, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Taylor Swift fan in Spain is more female, around 43.9 years old, with strong Extroversion tendencies and a notable affinity for Rowenta.
The key figures that characterise the Taylor Swift profile in Spain.
70.3% are female, 29.7% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 43.9 |
| Estimated audience size | 2,674,158 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Taylor Swift audience comes from Spain.
| Country | Share |
|---|---|
| United States | 42.8% |
| United Kingdom | 6.3% |
| Canada | 5.4% |
Where the Taylor Swift audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~600K | 1.25× | |
| 02 | Galicia | ~200K | 1.22× | |
| 03 | Catalonia | ~500K | 1.10× | |
| 04 | Aragon | ~70K | 1.05× | |
| 05 | Principality of Asturias | ~70K | 1.04× | |
| 06 | Basque Autonomous Country | ~100K | 1.03× | |
| 07 | Andalusia | ~500K | 1.02× | |
| 08 | Region of Murcia | ~90K | 1.01× | |
| 09 | Castile and León | ~100K | 1.00× | |
| 10 | Castilla-La Mancha | ~100K | 1.00× | |
| 11 | Balearic Islands | ~70K | 1.00× | |
| 12 | Comunidad Valenciana | ~300K | 0.97× | |
| 13 | Canary Islands | ~100K | 0.97× | |
| 14 | Cantabria | ~30K | 0.96× | |
| 15 | Navarre | ~30K | 0.84× | |
| 16 | La Rioja | ~10K | 0.82× | |
| 17 | Extremadura | ~40K | 0.77× |
The strongest cross-interests of the Taylor Swift audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rowenta | Home & Garden | 14.46× | ||
| 02 | Vanessa Hudgens | Movies & TV | 12.00× | ||
| 03 | Ariana Grande | Music & Radio | 5.72× | ||
| 04 | Millie Bobby Brown | Movies & TV | 4.81× | ||
| 05 | Parfois (fashion accessories) | Fashion & Accessoires | 2.95× | ||
| 06 | Jacob Elordi | Movies & TV | 2.90× | ||
| 07 | Stranger Things | Movies & TV | 2.84× | ||
| 08 | Self-love | Health | 2.68× | ||
| 09 | Sephora | Shopping | 2.62× | ||
| 10 | Harry Potter | Movies & TV | 2.57× | ||
| 11 | Superman | Movies & TV | 2.51× | ||
| 12 | TikTok | Internet & Social Media | 1.92× | ||
| 13 | Consumer electronics | Technology & Electronics | 1.86× | ||
| 14 | Food and drink | Food & Beverages | 1.75× | ||
| 15 | Technology | Technology & Electronics | 1.69× | ||
| 16 | Movies | Movies & TV | 1.66× | ||
| 17 | Food | Food & Beverages | 1.58× | ||
| 18 | Entertainment | Movies & TV | 1.57× | ||
| 19 | Hobbies and activities | Sports | 1.57× | ||
| 20 | Beauty | Beauty & Wellness | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.54× | |
| Tradition | CONSERVATISM | 1.47× | |
| Mindfulness | BALANCE | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Quality Awareness | PREMIUM | 0.83× | |
| Patriotism | CONSERVATISM | 0.86× |
Taylor Swift has an estimated audience of 2,674,158 people in Spain, concentrated in Community of Madrid and Andalusia.
70.3% of Taylor Swift fans are female, 29.7% are male, with an average age of 43.9 years.
Taylor Swift fans show strongest brand affinity for Rowenta (14.46×), Food and drink (1.75×), and Consumer electronics (1.86×) over the country average.
Taylor Swift fans in Spain are most concentrated in Community of Madrid (reach ~600K), Andalusia (reach ~500K), and Catalonia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Taylor Swift itself, the audience over-indexes on Food and drink (1.75×), Consumer electronics (1.86×), Harry Potter (2.57×), and Entertainment (1.57×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Taylor Swift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.