Latin music (genre) Audience in Spain
Latin music (genre) has an estimated audience of 6,315,934 people in Spain. 58.4% are female, 41.6% are male, average age 38.7. Top brand affinities: Singer-songwriter, Brico Dépôt, Sports nutrition, Lunch, Pepe Jeans.
Top brand affinities include Singer-songwriter, Brico Dépôt, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Latin music (genre) audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Mindfulness, Social Media Usage.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Latin music (genre) fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 38.7 |
| Estimated audience size | 6,315,934 |
Audience persona
The typical Latin music (genre) fan in Spain is more female, around 38.7 years old, with strong Mindfulness tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Brico Dépôt | 3.77× | Shopping |
| Sports nutrition | 7.93× | Food & Beverages |
| Lunch | 4.46× | Food & Beverages |
| Pepe Jeans | 5.12× | Fashion & Accessoires |
| Oncology | 5.64× | Health |
| Local food | 2.64× | Food & Beverages |
| Kundalini yoga | 4.29× | Health |
| Reggaeton | 1.88× | Music & Radio |
| Maisons du Monde | 2.86× | Home & Garden |
| Spas | 1.53× | Beauty & Wellness |
| Bolero | 3.72× | Music & Radio |
| Manchester City F.C. | 2.21× | Sports |
| Black Mirror (TV series) | 4.06× | Movies & TV |
| Juan Luis Guerra | 4.38× | Music & Radio |
| Liam Neeson | 3.49× | Movies & TV |
| Movistar+ | 1.57× | Movies & TV |
| Bali | 5.04× | Travel & Leisure |
| Instant messaging | 1.8× | Internet & Social Media |
| Chayanne | 3.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.2 |
| Social Media Usage | JOY | 1.01 |
| Tradition | CONSERVATISM | 1.01 |
| Extroversion | THRILL | 1 |
| Family Orientation | CONSERVATISM | 0.93 |
| DIY Mentality | THRILL | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| Mexico | 10.3% |
| Spain | 6.8% |
See Latin music (genre) audiences in other countries
- Latin music (genre) — Germany
- Latin music (genre) — United States
- Latin music (genre) — United Kingdom
- Latin music (genre) — France
- Latin music (genre) — Italy
- Latin music (genre) — Brazil
- Latin music (genre) — Japan
- Latin music (genre) — South Korea
- Latin music (genre) — India
- Latin music (genre) — Canada
- Latin music (genre) — Mexico
More Musical genre audiences in Spain
- Rock music (13,310,073)
- Pop music (13,046,268)
- Hip hop music (9,224,222)
- Popular music (8,392,300)
- Rhythm and blues music (8,387,069)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Latin music (genre). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.