A data profile of the people who buy, follow and care about Latin music (genre) in Spain — modelled from more than twelve digital signal sources. Latin music (genre) has an estimated audience of 6,315,934 people in Spain.
Latin music (genre) has an estimated audience of 6,315,934 people in Spain. 58.4% are female, 41.6% are male, average age 38.7. Top brand affinities: Bolero, Local food, IBEX 35, Reggaeton, Movistar+.
Top brand affinities include Bolero, Local food, IBEX 35, with strongest over-indexing on Bolero (4.16× the country average).
Demographically, the Latin music (genre) audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Spirituality, Mindfulness.
The typical Latin music (genre) fan in Spain is more female, around 38.7 years old, with strong Spirituality tendencies and a notable affinity for Bolero.
The key figures that characterise the Latin music (genre) profile in Spain.
58.4% are female, 41.6% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 38.7 |
| Estimated audience size | 6,315,934 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Latin music (genre) audience comes from Spain.
| Country | Share |
|---|---|
| United States | 27.7% |
| Mexico | 10.3% |
| Spain | 6.8% |
The strongest cross-interests of the Latin music (genre) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Juan Luis Guerra | Music & Radio | 5.16× | ||
| 02 | Bolero | Music & Radio | 4.16× | ||
| 03 | Chayanne | Movies & TV | 3.48× | ||
| 04 | Cadena Dial | Music & Radio | 2.41× | ||
| 05 | Local food | Food & Beverages | 2.21× | ||
| 06 | Maisons du Monde | Home & Garden | 2.06× | ||
| 07 | Rosalia | Music & Radio | 1.99× | ||
| 08 | Lunch | Food & Beverages | 1.97× | ||
| 09 | Creative Commons | Technology & Electronics | 1.93× | ||
| 10 | Tinder | Internet & Social Media | 1.93× | ||
| 11 | Instant messaging | Internet & Social Media | 1.85× | ||
| 12 | Reggaeton | Music & Radio | 1.67× | ||
| 13 | Radio | Technology & Electronics | 1.60× | ||
| 14 | IBEX 35 | Business & Career | 1.58× | ||
| 15 | Loterías y Apuestas del Estado | Games | 1.58× | ||
| 16 | Brico Dépôt | Shopping | 1.57× | ||
| 17 | Movistar+ | Movies & TV | 1.55× | ||
| 18 | Financial services | Business & Career | 1.54× | ||
| 19 | Caixabank | Business & Career | 1.52× | ||
| 20 | RTVE | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.29× | |
| Mindfulness | BALANCE | 1.26× | |
| Extroversion | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.84× | |
| Need for Security | CONSERVATISM | 0.92× | |
| Sustainability | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Latin music (genre). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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