A data profile of the people who buy, follow and care about Maisons du Monde in Spain — modelled from more than twelve digital signal sources. Maisons du Monde has an estimated audience of 2,626,678 people in Spain.
The average Maisons du Monde fan in Spain is 41.2 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Andalusia, Catalonia.
Top brand affinities include Brico Dépôt, Maquillaje Profesional, Regalos Originales, with strongest over-indexing on Brico Dépôt (14.05× the country average).
Demographically, the Maisons du Monde audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Maisons du Monde fan in Spain is more female, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for Brico Dépôt.
The key figures that characterise the Maisons du Monde profile in Spain.
71.7% are female, 28.3% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 41.2 |
| Estimated audience size | 2,626,678 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 21% |
Where the Maisons du Monde audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~700K | 1.48× | |
| 02 | Cantabria | ~40K | 1.32× | |
| 03 | Navarre | ~40K | 1.18× | |
| 04 | Basque Autonomous Country | ~100K | 1.16× | |
| 05 | Galicia | ~100K | 1.10× | |
| 06 | Region of Murcia | ~100K | 1.09× | |
| 07 | Comunidad Valenciana | ~300K | 1.07× | |
| 08 | Balearic Islands | ~80K | 1.06× | |
| 09 | Andalusia | ~600K | 1.05× | |
| 10 | Castile and León | ~100K | 1.04× | |
| 11 | Catalonia | ~500K | 1.01× | |
| 12 | Aragon | ~70K | 1.01× | |
| 13 | Castilla-La Mancha | ~100K | 0.93× | |
| 14 | Extremadura | ~40K | 0.76× | |
| 15 | La Rioja | ~10K | 0.68× | |
| 16 | Principality of Asturias | ~40K | 0.61× | |
| 17 | Canary Islands | ~60K | 0.47× |
The strongest cross-interests of the Maisons du Monde audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brico Dépôt | Shopping | 14.05× | ||
| 02 | Maje | Shopping | 14.05× | ||
| 03 | Modern Family | Movies & TV | 12.86× | ||
| 04 | Isabel Marant | Fashion & Accessoires | 11.89× | ||
| 05 | The Big Bang Theory | Movies & TV | 11.04× | ||
| 06 | Internet & Social Media | 10.47× | |||
| 07 | Spot reduction | Health | 10.36× | ||
| 08 | Maquillaje Profesional | Beauty & Wellness | 10.09× | ||
| 09 | Regalos Originales | Shopping | 9.01× | ||
| 10 | Disney, Oklahoma | POI | 8.16× | ||
| 11 | El Mueble | Home & Garden | 7.96× | ||
| 12 | The Sopranos | Movies & TV | 7.58× | ||
| 13 | La Redoute | Shopping | 6.94× | ||
| 14 | idealista.com | Home & Garden | 6.91× | ||
| 15 | Sport bike | Cars & Mobility | 5.00× | ||
| 16 | Hollywood | Travel & Leisure | 4.98× | ||
| 17 | Harry Potter | Movies & TV | 4.34× | ||
| 18 | women'secret | Fashion & Accessoires | 4.34× | ||
| 19 | El Economista | News | 4.06× | ||
| 20 | Coches.net | Cars & Mobility | 2.99× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.50× | |
| Social Media Usage | JOY | 1.29× | |
| Design Affinity | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.29× | |
| Indulgence | JOY | 0.31× | |
| Spirituality | BALANCE | 0.39× |
Maisons du Monde's target market in Spain covers an estimated 2,626,678 people, concentrated in Community of Madrid and Andalusia.
71.7% of the Maisons du Monde audience are female, 28.3% are male, with an average age of 41.2 years.
Maisons du Monde fans show strongest brand affinity for Brico Dépôt (14.05×), Maquillaje Profesional (10.09×), and Regalos Originales (9.01×) over the country average.
Maisons du Monde fans in Spain are most concentrated in Community of Madrid (reach ~700K), Andalusia (reach ~600K), and Catalonia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Maisons du Monde itself, the audience over-indexes on Maquillaje Profesional (10.09×), Regalos Originales (9.01×), idealista.com (6.91×), and Reddit (10.47×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Maisons du Monde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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