A data profile of the people who buy, follow and care about Hollywood in Spain — modelled from more than twelve digital signal sources. Hollywood has an estimated audience of 3,963,123 people in Spain.
The average Hollywood fan in Spain is 44.9 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Robert Redford, Anne Hathaway, Brad Pitt, with strongest over-indexing on Robert Redford (6.06× the country average).
Demographically, the Hollywood audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Creativity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Hollywood fan in Spain is more female, around 44.9 years old, with strong Creativity tendencies and a notable affinity for Robert Redford.
The key figures that characterise the Hollywood profile in Spain.
67.0% are female, 33.0% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 44.9 |
| Estimated audience size | 3,963,123 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 32% |
of the worldwide Hollywood audience comes from Spain.
| Country | Share |
|---|---|
| United States | 34.7% |
| India | 5.7% |
| United Kingdom | 4.8% |
Where the Hollywood audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basque Autonomous Country | ~200K | 1.41× | |
| 02 | Catalonia | ~800K | 1.15× | |
| 03 | Canary Islands | ~200K | 1.11× | |
| 04 | Galicia | ~200K | 1.09× | |
| 05 | Community of Madrid | ~700K | 1.07× | |
| 06 | Comunidad Valenciana | ~500K | 1.05× | |
| 07 | Castilla-La Mancha | ~200K | 1.00× | |
| 08 | Andalusia | ~800K | 0.98× | |
| 09 | Aragon | ~100K | 0.98× | |
| 10 | Region of Murcia | ~100K | 0.97× | |
| 11 | Castile and León | ~200K | 0.96× | |
| 12 | La Rioja | ~20K | 0.94× | |
| 13 | Balearic Islands | ~100K | 0.91× | |
| 14 | Principality of Asturias | ~90K | 0.91× | |
| 15 | Navarre | ~50K | 0.91× | |
| 16 | Cantabria | ~40K | 0.89× | |
| 17 | Extremadura | ~70K | 0.82× |
The strongest cross-interests of the Hollywood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hollywood Stars | Movies & TV | 6.96× | ||
| 02 | Robert Redford | Movies & TV | 6.06× | ||
| 03 | Anne Hathaway | Movies & TV | 4.95× | ||
| 04 | Leonardo DiCaprio | Movies & TV | 4.89× | ||
| 05 | Brad Pitt | Movies & TV | 4.48× | ||
| 06 | MSN | News | 2.34× | ||
| 07 | Semana | News | 2.33× | ||
| 08 | 20 minutos | News | 2.03× | ||
| 09 | El País (Uruguay) | News | 1.99× | ||
| 10 | Público (Spain) | News | 1.98× | ||
| 11 | Celebrity | Movies & TV | 1.89× | ||
| 12 | Current events | Arts & Culture | 1.82× | ||
| 13 | Fashion design | Business & Career | 1.81× | ||
| 14 | History | Literature | 1.78× | ||
| 15 | Dresses | Fashion & Accessoires | 1.76× | ||
| 16 | El País | News | 1.65× | ||
| 17 | Woman | Kids & Family | 1.58× | ||
| 18 | Psychology | Business & Career | 1.55× | ||
| 19 | Magazines | Literature | 1.54× | ||
| 20 | Luxury goods | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.43× | |
| Community Orientation | OPEN | 1.42× | |
| Design Affinity | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.96× | |
| Patriotism | CONSERVATISM | 1.00× | |
| Risk Appetite | THRILL | 1.01× |
Hollywood has an estimated audience of 3,963,123 people in Spain, concentrated in Catalonia and Andalusia.
67.0% of Hollywood fans are female, 33.0% are male, with an average age of 44.9 years.
Hollywood fans show strongest brand affinity for Robert Redford (6.06×), Anne Hathaway (4.95×), and Brad Pitt (4.48×) over the country average.
Hollywood fans in Spain are most concentrated in Catalonia (reach ~800K), Andalusia (reach ~800K), and Community of Madrid (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Hollywood itself, the audience over-indexes on Anne Hathaway (4.95×), Brad Pitt (4.48×), Hollywood Stars (6.96×), and Semana (2.33×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Hollywood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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