A data profile of the people who buy, follow and care about Público (Spain) in Spain — modelled from more than twelve digital signal sources. Público (Spain) has an estimated audience of 10,299,007 people in Spain.
Público (Spain) has an estimated audience of 10,299,007 people in Spain. 54.8% are female, 45.2% are male, average age 47.7. Top brand affinities: Online newspaper, El País, Aldi, Real property, Spanish language.
Top brand affinities include Online newspaper, El País, Aldi, with strongest over-indexing on Online newspaper (2.62× the country average).
Demographically, the Público (Spain) audience skews balanced with an average age of 47.7, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Público (Spain) fan in Spain is balanced, around 47.7 years old, with strong Patriotism tendencies and a notable affinity for Online newspaper.
The key figures that characterise the Público (Spain) profile in Spain.
54.8% are female, 45.2% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 47.7 |
| Estimated audience size | 10,299,007 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 11% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 38% |
of the worldwide Público (Spain) audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 82.8% |
| Portugal | 10.3% |
| Brazil | 2.2% |
The strongest cross-interests of the Público (Spain) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Al Pacino | Movies & TV | 4.12× | ||
| 02 | Robert De Niro | Movies & TV | 4.06× | ||
| 03 | Satire | Literature | 3.85× | ||
| 04 | Rayo Vallecano | Travel & Leisure | 3.73× | ||
| 05 | Political science | Business & Career | 2.98× | ||
| 06 | Volunteering | Politics & Society | 2.81× | ||
| 07 | Real property | Home & Garden | 2.74× | ||
| 08 | Online newspaper | News | 2.62× | ||
| 09 | Michael Jackson | Music & Radio | 2.37× | ||
| 10 | Renewable energy | Business & Career | 2.27× | ||
| 11 | TripAdvisor | Travel & Leisure | 2.19× | ||
| 12 | Aldi | Shopping | 2.13× | ||
| 13 | Subscription business model | Shopping | 2.10× | ||
| 14 | Real Sociedad | Sports | 2.02× | ||
| 15 | Julio Iglesias | Music & Radio | 1.95× | ||
| 16 | LaSexta | Movies & TV | 1.88× | ||
| 17 | El País | News | 1.83× | ||
| 18 | IBEX 35 | Business & Career | 1.70× | ||
| 19 | Movistar+ | Movies & TV | 1.66× | ||
| 20 | Spanish language | Politics & Society | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.71× | |
| Community Orientation | OPEN | 1.68× | |
| Individualism | JOY | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.84× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Mindfulness | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Público (Spain). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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