A data profile of the people who buy, follow and care about Real Sociedad in Spain — modelled from more than twelve digital signal sources. Real Sociedad has an estimated audience of 6,806,506 people in Spain.
The average Real Sociedad fan in Spain is 42.9 years old, more male, and lives primarily in Basque Autonomous Country.
The audience is concentrated in Basque Autonomous Country, Andalusia, Community of Madrid.
Top brand affinities include Xabi Alonso, Soldering iron, Basketball, with strongest over-indexing on Xabi Alonso (5.03× the country average).
Demographically, the Real Sociedad audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Real Sociedad fan in Spain is more male, around 42.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Xabi Alonso.
The key figures that characterise the Real Sociedad profile in Spain.
38.4% are female, 61.6% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 42.9 |
| Estimated audience size | 6,806,506 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide Real Sociedad audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 35.4% |
| Brazil | 4.9% |
| United States | 4.0% |
Where the Real Sociedad audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basque Autonomous Country | ~1.5M | 7.96× | |
| 02 | Navarre | ~200K | 2.08× | |
| 03 | La Rioja | ~40K | 1.04× | |
| 04 | Castile and León | ~200K | 0.64× | |
| 05 | Cantabria | ~50K | 0.59× | |
| 06 | Aragon | ~80K | 0.51× | |
| 07 | Community of Madrid | ~500K | 0.47× | |
| 08 | Galicia | ~100K | 0.47× | |
| 09 | Extremadura | ~60K | 0.46× | |
| 10 | Principality of Asturias | ~70K | 0.45× | |
| 11 | Andalusia | ~500K | 0.42× | |
| 12 | Catalonia | ~400K | 0.40× | |
| 13 | Castilla-La Mancha | ~100K | 0.39× | |
| 14 | Comunidad Valenciana | ~200K | 0.34× | |
| 15 | Canary Islands | ~100K | 0.33× | |
| 16 | Region of Murcia | ~60K | 0.28× | |
| 17 | Balearic Islands | ~40K | 0.23× |
The strongest cross-interests of the Real Sociedad audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cutis (anatomy) | Health | 8.77× | ||
| 02 | Walk-in clinic | Health | 6.85× | ||
| 03 | American Marketing Association | Business & Career | 6.04× | ||
| 04 | Gilda (singer) | Music & Radio | 5.73× | ||
| 05 | Soldering iron | Home & Garden | 5.66× | ||
| 06 | Xabi Alonso | Sports | 5.03× | ||
| 07 | Creative Commons | Technology & Electronics | 4.46× | ||
| 08 | Basketball | Sports | 2.27× | ||
| 09 | Público (Spain) | News | 2.02× | ||
| 10 | Athlete | Music & Radio | 1.80× | ||
| 11 | Pop music | Music & Radio | 1.75× | ||
| 12 | Soccer | Sports | 1.70× | ||
| 13 | Culture | Literature | 1.67× | ||
| 14 | Comedy movies | Movies & TV | 1.65× | ||
| 15 | Europe | Travel & Leisure | 1.60× | ||
| 16 | Rock music | Music & Radio | 1.60× | ||
| 17 | Woman | Kids & Family | 1.59× | ||
| 18 | Business | Business & Career | 1.56× | ||
| 19 | Iberia (airline) | Travel & Leisure | 1.52× | ||
| 20 | La Vanguardia | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.71× | |
| Community Orientation | OPEN | 1.27× | |
| Tradition | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.88× | |
| Mindfulness | BALANCE | 0.94× | |
| Social Media Usage | JOY | 0.95× |
Real Sociedad has an estimated audience of 6,806,506 people in Spain, concentrated in Basque Autonomous Country and Andalusia.
38.4% of Real Sociedad fans are female, 61.6% are male, with an average age of 42.9 years.
Real Sociedad fans show strongest brand affinity for Xabi Alonso (5.03×), Soldering iron (5.66×), and Basketball (2.27×) over the country average.
Real Sociedad fans in Spain are most concentrated in Basque Autonomous Country (reach ~1.5M), Andalusia (reach ~500K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Real Sociedad itself, the audience over-indexes on Soldering iron (5.66×), Basketball (2.27×), Soccer (1.7×), and Creative Commons (4.46×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Real Sociedad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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