Real Sociedad Audience in Spain
Real Sociedad has an estimated audience of 3,795,656 people in Spain. 38.4% are female, 61.6% are male, average age 42.9. Top regions: Basque Autonomous Country, Andalusia, Community of Madrid. Top brand affinities: Xabi Alonso, Diário de Notícias, Soldering iron, Athlete, Basketball.
The average Real Sociedad fan in Spain is 42.9 years old, more male, and lives primarily in Basque Autonomous Country. The audience is concentrated in Basque Autonomous Country, Andalusia, Community of Madrid. Top brand affinities include Xabi Alonso, Diário de Notícias, Soldering iron, with strongest over-indexing on Xabi Alonso (5.03× the country average). Demographically, the Real Sociedad audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Real Sociedad fans
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 42.9 |
| Estimated audience size | 3,795,656 |
Audience persona
The typical Real Sociedad fan in Spain is more male, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Xabi Alonso.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Basque Autonomous Country | 1,350,000 | 7.97× |
| Andalusia | 575,365 | 0.41× |
| Community of Madrid | 557,909 | 0.47× |
| Catalonia | 507,427 | 0.4× |
| Comunidad Valenciana | 270,877 | 0.34× |
| Castile and León | 197,731 | 0.64× |
| Navarre | 184,365 | 2.08× |
| Galicia | 153,982 | 0.47× |
| Canary Islands | 115,882 | 0.33× |
| Castilla-La Mancha | 111,352 | 0.39× |
| Aragon | 93,374 | 0.5× |
| Principality of Asturias | 73,475 | 0.44× |
| Extremadura | 68,596 | 0.45× |
| Region of Murcia | 65,126 | 0.27× |
| Cantabria | 51,938 | 0.58× |
| La Rioja | 48,089 | 1.04× |
| Balearic Islands | 43,895 | 0.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Xabi Alonso | 5.03× | Sports |
| Diário de Notícias | 5.24× | News |
| Soldering iron | 5.66× | Home & Garden |
| Athlete | 1.8× | Music & Radio |
| Basketball | 2.27× | Sports |
| Soccer | 1.7× | Sports |
| Creative Commons | 4.46× | Technology & Electronics |
| Culture | 1.67× | Literature |
| Business | 1.56× | Business & Career |
| Gilda (singer) | 5.73× | Music & Radio |
| Europe | 1.6× | Travel & Leisure |
| Público (Spain) | 2.02× | News |
| Paris Saint-Germain | 3.04× | Sports |
| Pop music | 1.75× | Music & Radio |
| American Marketing Association | 6.04× | Business & Career |
| Comedy movies | 1.65× | Movies & TV |
| Woman | 1.59× | Kids & Family |
| La Vanguardia | 1.51× | News |
| Cutis (anatomy) | 8.77× | Health |
| Walk-in clinic | 6.85× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.07 |
| Need for Security | CONSERVATISM | 1.29 |
| Community Orientation | OPEN | 1.26 |
| Spirituality | BALANCE | 1.23 |
| Indulgence | JOY | 1.15 |
| Tradition | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 25.0% |
| Brazil | 5.9% |
| Indonesia | 4.9% |
See Real Sociedad audiences in other countries
More Soccer audiences in Spain
- Real Madrid C.F. (49,883,926)
- FC Barcelona (33,219,019)
- La Liga (15,342,478)
- UEFA Champions League (11,793,123)
- Lamine Yamal (11,654,735)
Frequently asked questions
How many fans does Real Sociedad have in Spain?
Real Sociedad has an estimated audience of 3,795,656 people in Spain, concentrated in Basque Autonomous Country and Andalusia.
What is the gender split and age of Real Sociedad fans?
38.4% of Real Sociedad fans are female, 61.6% are male, with an average age of 42.9 years.
Which brands do Real Sociedad fans like most?
Real Sociedad fans show strongest brand affinity for Xabi Alonso (5.03×), Diário de Notícias (5.24×), and Soldering iron (5.66×) over the country average.
Where do Real Sociedad fans live in Spain?
Real Sociedad fans in Spain are most concentrated in Basque Autonomous Country (reach 1,350,000), Andalusia (reach 575,365), and Community of Madrid (reach 557,909). These three regions account for the largest share of the active audience.
What other brands do Real Sociedad fans also like?
Beyond Real Sociedad itself, the audience over-indexes on Diário de Notícias (5.24×), Soldering iron (5.66×), Athlete (1.8×), and Basketball (2.27×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Real Sociedad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.