Maquillaje Profesional Audience in Spain

Maquillaje Profesional has an estimated audience of 6,386,507 people in Spain. 71.7% are female, 28.3% are male, average age 40.0. Top brand affinities: Brico Dépôt, Singer-songwriter, Maisons du Monde, Sports nutrition, Anti-aging cream.

Top brand affinities include Brico Dépôt, Singer-songwriter, Maisons du Monde, with strongest over-indexing on Brico Dépôt (9.24× the country average). Demographically, the Maquillaje Profesional audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

Demographics of Maquillaje Profesional fans

Demographic split for Maquillaje Profesional audience in Spain
MetricValue
Female71.7%
Male28.3%
Average age40.0
Estimated audience size6,386,507

Audience persona

The typical Maquillaje Profesional fan in Spain is more female, around 40.0 years old, with strong Design Affinity tendencies and a notable affinity for Brico Dépôt.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maquillaje Profesional audience
BrandAffinityCategory
Brico Dépôt9.24×Shopping
Singer-songwriter7.96×Music & Radio
Maisons du Monde7.08×Home & Garden
Sports nutrition7.93×Food & Beverages
Anti-aging cream4.01×Beauty & Wellness
Luis Fonsi12.53×Music & Radio
Black Mirror (TV series)7.88×Movies & TV
Bali9.26×Travel & Leisure
Skin care2.94×Beauty & Wellness
Makeup Tutorials4.66×Beauty & Wellness
Local food3.24×Food & Beverages
Eye shadow5.31×Beauty & Wellness
Personal care2.17×Health
Natural skin care3.22×Beauty & Wellness
Nail salon4.22×Beauty & Wellness
BB cream6.71×Beauty & Wellness
Eyelash extensions4.32×Beauty & Wellness
Do it yourself (DIY)2.09×Home & Garden
Lip gloss4.99×Beauty & Wellness
Manicure2.93×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maquillaje Profesional audience
TraitClusterScore
Design AffinityPREMIUM1.55
DIY MentalityTHRILL1.49
MindfulnessBALANCE1.42
Price SensitivityPREMIUM1.33
CreativityOPEN1.32
Healthy LifestyleBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for Maquillaje Profesional
CountryShare
United States18.6%
Spain17.2%
Colombia5.9%

See Maquillaje Profesional audiences in other countries

More Cosmetics audiences in Spain

How to read this data

Audience size is the estimated number of people in Spain who actively search for Maquillaje Profesional. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.